Emerging Franchise Color World Housepainting Sold Almost 60 Franchises in 2019 Thanks to Partnership with Franchise FastLane

Franchise sales organization Franchise FastLane works to help emerging brands get a headstart on their franchise growth and find them prospective franchisees. Franchise FastLane is highly selective about the brands it chooses to work with and currently supports 13 emerging franchise brands in a variety of industries.

One valued Franchise FastLane client is Color World Housepainting. Based in Columbus, Ohio, Color World Housepainting provides residential and commercial painting services, as well as gutter installation and holiday lighting services. The brand was founded in 1997 and just started franchising a few years ago.

“We want our customers to realize they don’t need multiple contractors to get a full-service paint job,” CEO Tom Hodgson said. “We offer multiple services, which means multiple revenue streams for our franchisees.”

The relationship between Color World Housepainting and Franchise FastLane formed as a result of an auspicious conversation between their CEOs. Hodgson attended the annual Springboard conference, which caters to emerging franchise brands, in Philadelphia in September 2018 and ended up speaking with Franchise FastLane CEO Ryan Zink and President Carey Gille about franchise development.

“At the time, I was working with another franchise development company, but I wasn’t super excited with the way things were going,” Hodgson said. “At Color World Housepainting, we wanted to start working with a franchise sales organization that had relationships with consultants and brokers. No one wakes up one day and wants to be in the painting business. Color World Housepainting really needed consultants and brokers to pitch the brand and help prospective franchisees look at the economics and realize there is money to be made. I continued to have conversations with Franchise FastLane and ended up hiring them.”

What also helped facilitate the relationship is the fact that Franchise FastLane works with service-based brands.

“Franchise FastLane understands the service industry and knows how to sell a service franchise,” Hodgson said.

Franchise FastLane was certainly impressed with the brand. Director of Franchise Development Aaron Geary had just joined Franchise FastLane when he decided he wanted to work with Color World Housepainting.

“Once I met Tom, I knew this was the brand I wanted to be with and help lead its franchise growth,” Geary said. “He is passionate about growing the company in a way that supports franchisees. I was also impressed with the systems he built and the unique opportunity he created in the space.”

The two parties signed an agreement in December of 2018 and officially started their relationship in January of 2019.

The partnership has paid off big time. Before the partnership, Color World Housepainting had only sold seven franchises. At the end of 2019, Color World Housepainting had sold almost 60 franchises. As of March 2020, Color World Housepainting has sold an additional six franchises thanks to the work put in by Franchise FastLane — and there are plans to sell more locations.

“I just think our philosophies are all in line,” Hodgson said. “Plus, Carey and Ryan are just great people, and Color World Housepainting is very excited to continue this journey with them.”

The high praise goes both ways.

“Tom is incredible to work with and very down to earth,” Geary said. “He is dedicated to other people’s needs and quick to take action and get the right things in place. This is going to be the biggest year in Color World Housepainting’s history, and it’s the perfect time to join their franchise system.”

With its recession-resistant business model, dedicated CEO and the support of Franchise FastLane, Color World Housepainting is ready to attract the right franchise candidates and take the franchising industry by storm in 2020.

To learn more about how Franchise FastLane can help grow your brand, visit https://www.franchisefastlane.com/.