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Finding the right franchisees can be a daunting process for any brand seeking to scale effectively and at an accelerated rate. That’s why <a href="https://www.franchisefastlane.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchise-fastlane-has-impacted-the-development-of-its-partner-brands-through-broker-network-relationships-2711278" target="_blank" rel="nofollow">Franchise FastLane</a> has developed a strong relationship with a number of premier broker networks in the franchising industry to help attract qualified referrals for its partner brands.With franchise veterans and certified industry experts Ryan Zink and Carey Gille at the helm, <a href="https://1851franchise.com/franchisefastlane/">Franchise FastLane</a> has been able to build an incredible network of franchise brokers to help the company's partner brands achieve their development goals, serving as the facilitator of success on all sides of a franchise deal.“On a day-to-day basis, I'm working with the individual development representatives for each of the brands in my inventory,” explained FranChoice Consultant Chris Cynkar. “I'm introducing candidates I'm working with to individual brands—some of which Franchise FastLane is also representing—that I believe are a good match for what my candidate is looking for in an investment.”With the knowledge that its partner brands are not the only ones in a given consultant’s portfolio of options to present to candidates, Franchise FastLane works hard to make sure it provides consultants and brokers with all of the information they could ever need on its partner brands. This is achieved through a detailed write-up called “Frick &amp; FastLane,” where all of the relevant details about Franchise FastLane’s partner brands’ business opportunities are explicitly laid out for broker and consultant use as they seek to pair prospects with the best-fitting opportunities.&nbsp;“Frick &amp; FastLane is a reinforcement of what I know about the brand,” said Linda Schaeffer, Senior Franchise Consultant for the Franchise Consulting Company. “I learn all of the parameters my clients have—desired industry segment, investment range and income range—then head there to find brands that fit those criteria.”Beyond just creating this valuable resource for consultant and broker use that streamlines the matchmaking process, Franchise FastLane has distinguished itself from other players in the space through a number of other unique attributes, according to its consultant partners.&nbsp;For Schaeffer, Franchise FastLane’s main differentiator is how process-oriented the company is.&nbsp;“Seeing that franchises have systems and processes in place that a franchisee must follow in order to be successful, it makes sense that the discovery period should also be a process,” Shaeffer said, joking that it’s evident Zink and Gille were once franchisors. “This helps the franchisor see that the candidate they’re working with really can follow a system.”Cynkar echoed this sentiment, noting that the brand’s experienced team makes all the difference in the franchise sales process.“I've been consistently impressed by the high-quality team they’ve built,” he said. “Franchise FastLane has dedicated development representatives for every brand, which makes a big difference because of how in-depth their knowledge is about the brands they’re representing. They understand the nuances and small details that matter to the candidate during the discovery process and can represent their partner brand extremely well.”Aligned with the individual focus Franchise FastLane places on each of its brands is its comprehensive discovery process, Cynkar continued. “Franchise FastLane’s thorough and detailed investigating process gives my candidates a tremendous amount of confidence they've turned over every stone and uncovered all of the details there are to find about the brand they’re considering to make the most educated decision possible.”Ultimately, though, what sets Franchise FastLane apart is its leadership.&nbsp;“Ryan and Carey spend a lot of executive-level time coaching the franchisors they work with on how to build a better business,” Cynkar said. “This isn’t simply a sales organization that’s trying to grow franchisee and unit count—they're really working with founders and CEOs to help prepare them for the investments they need to make and processes they need to put into place to be prepared for the growth coming their way.”

How Franchise FastLane Has Impacted the Development of its Partner Brands Through Broker Network Relationships

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Through a strong values system keyed in on personal connection and a thorough understanding of the needs of its partner brands, Franchise FastLane has established itself as a valuable partner for brokers in the franchise marketplace.

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How Franchise FastLane Has Impacted the Development of its Partner Brands Through Broker Network Relationships

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