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Franchisee Justin Marten of Wisconsin-based <a href="https://toppersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-franchisors-doing-awesome-things-in-franchising-toppers-pizza-2704233#intro" target="_blank" rel="nofollow" target="_blank">Toppers Pizza</a> has noticed a that there&rsquo;s a strong growth pattern for the emerging pizza concept. According to Marten, who is working to open his fourth <a href="https://topperspizza.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-franchisors-doing-awesome-things-in-franchising-toppers-pizza-2704233" target="_blank" rel="nofollow" target="_blank">Toppers</a> location, the growth of the brand in existing markets has helped his own ability to expand.

&ldquo;With so much brand growth and exposure throughout Wisconsin, we had so many new customers that we couldn&rsquo;t even service them all,&rdquo; said Marten. &ldquo;We need to expand now just to service all the customers who are already excited about Toppers.&rdquo;

The brand hopes to be at 200 locations by 2022, and Toppers&rsquo; Director of Franchise Development Mark Cairns says that multi-unit growth like Marten&rsquo;s is an essential piece of that strategy.

&ldquo;Organic franchise growth is the best indication that the system is working,&rdquo; said Cairns. &ldquo;Getting existing franchisees to keep growing is a huge win for us, and I&rsquo;d like to be at the point where half of our growth is coming from existing owners.&rdquo;

But Cairns also notes that some of Toppers&rsquo; recent growth is attributable to industry trends. The popularity of new fast-casual pizza concepts has raised the overall level of excitement in the segment. Despite the fact that most fast-casual restaurants are an entirely different model than Toppers, their emergence has rocketed enthusiasm for the segment and put Toppers&rsquo; unique variation in the spotlight.

&ldquo;Fast-casual has opened consumers to a fresher and more sophisticated style that we have actually been doing for a long time,&rdquo; said Cairns. &ldquo;Distinctive toppings and hand-crafted pizza are what we have always done, but we are really being recognized for it now.&rdquo;

Cairns believes that renewed interest in pizza will help fuel the Toppers brand through its next milestone as they continue to climb toward 100 locations.

&nbsp;&ldquo;I think once we are over 100 stores, things are going to speed up more than we can even imagine, said Cairns. &ldquo;We have a great amount of awesome territory yet to be developed.&rdquo;

Emerging Franchisors Doing Awesome Things in Franchising: Toppers Pizza

1851 Franchise

Toppers Pizza is engaging a strategic growth initiative in an effort to stay ahead of the competition.

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