1851

<a href="https://www.linkedin.com/in/johannacalderon1/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=empowering-entrepreneurship-woman-in-charge-goes-from-wall-street-to-franchising-with-booxkeeping-2725253" target="_blank" rel="nofollow">Johanna Calderon</a> is an entrepreneur who has shattered glass ceilings on her upward journey from Wall Street to the dynamic realm of franchising. Along the way, Calderon proved to herself and others that women can be successful in various roles simultaneously, if they can only overcome self-doubt.&nbsp;"In facing fear head-on, we often confront the notion that we must sacrifice either our roles as moms and wives or the pursuit of a fulfilling career. But we need not compromise. I've discovered that I can effectively balance the responsibilities of managing a household, nurturing a marriage, and running a successful business," Calderon affirmed. "It's a unique challenge we face: breaking free from our own self-imposed limitations to propel ourselves forward."Before delving into the world of franchising, Calderon's professional trajectory took her from an entry-level accountant role in Boston to&nbsp;<a href="https://www.bnymellon.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=empowering-entrepreneurship-woman-in-charge-goes-from-wall-street-to-franchising-with-booxkeeping-2725253" target="_blank" rel="nofollow">BNY Mellon</a> on Wall Street, where she spent 13 years climbing the ranks. After starting a family, Calderon desired a new and different challenge. Using her expertise and knowledge gained from previous successes, she decided to become a business owner with&nbsp;<a href="https://1851franchise.com/booxkeeping/info">BooXkeeping</a>, a brand that would allow her to make a positive impact on small and medium-sized businesses in her community. Driven by a passion for serving her community, Calderon has found a part of a whole new and supportive community she didn’t expect: women in business ownership.&nbsp;“It's so beautiful when we as women are able to come together and understand that these challenges are something we all face and can all overcome. This is just part of being an entrepreneur,” she said.1851 Franchise spoke with Calderon about her journey into franchising and her plans for the future.PROFILE QUESTIONS1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Calderon:&nbsp;Prior to delving into franchising, my professional journey began with a degree from Colgate University in upstate New York, followed by an entry-level position as an accountant at Fidelity Management Trust Co. in Boston. Enthralled by the financial sector, I spent six years at the World Trade Center in Boston before setting my sights on Wall Street. Over the course of 13 years with&nbsp;<a href="https://www.bnymellon.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=empowering-entrepreneurship-woman-in-charge-goes-from-wall-street-to-franchising-with-booxkeeping-2725253" target="_blank" rel="nofollow">BNY Mellon</a> in New York City, I advanced steadily in my career while also embracing the joys of marriage and motherhood.The birth of my child sparked a desire for a change of scenery and lifestyle, prompting my family's relocation to Florida in pursuit of verdant surroundings, sunnier skies, and closer familial connections. Amidst these transitions, my expertise in accounting flourished, leading me to specialize in self-directed IRAs at NuView Trust, where I ascended to the role of director and board member, overseeing multiple departments in compliance and accounting.However, an appetite for new challenges stirred within me, catalyzed by the entrepreneurial spirit of a colleague,&nbsp;<a href="https://www.linkedin.com/in/tariqjohnson/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=empowering-entrepreneurship-woman-in-charge-goes-from-wall-street-to-franchising-with-booxkeeping-2725253" target="_blank" rel="nofollow">Tauriq Johnson</a>. His infectious enthusiasm for business ownership planted the seeds of curiosity about franchising in my mind. Soon after, I stumbled upon&nbsp;<a href="https://www.booxkeepingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=empowering-entrepreneurship-woman-in-charge-goes-from-wall-street-to-franchising-with-booxkeeping-2725253" target="_blank" rel="nofollow">BooXkeeping</a>, a burgeoning franchise that captured my attention. Recognizing the potential of this emerging opportunity, I made the bold decision to invest in a territory here in Orlando, igniting a new chapter in my professional journey.1851:&nbsp;What made you pick this brand? What excites you most about this company?Calderon: My passion for accounting and desire to leverage my extensive expertise led me to choose BooXkeeping. Having worked in accounting/finance on Wall Street and for various corporations, I sought a way to apply my knowledge to benefit small and medium-sized businesses in my community. BooXkeeping offered me the perfect platform to do just that.What excites me most about BooXkeeping is the opportunity to make a tangible difference in the lives of local business owners. Walking into establishments where I see neglected books due to their focus on running the business, not accounting, ignites my enthusiasm. Providing relief to overwhelmed owners by organizing their financial records is incredibly gratifying. Whether it's transforming a chaotic shoebox of receipts into an orderly system or implementing a suitable accounting platform, witnessing the newfound confidence and growth in these businesses is immensely rewarding. Being able to contribute positively to their journey fills me with excitement and purpose every day. It's just another way I contribute to my local community here in Orlando, enhancing the entrepreneurial landscape and fostering economic prosperity.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Calderon:&nbsp;Our primary goal is to establish a highly efficient and scalable bookkeeping office&nbsp; servicing all of Orlando. With our recent hire and rapid expansion, we're swiftly progressing toward this objective. The franchise model presents an exceptional framework for accelerated growth. Opting for this brand was a strategic decision, as it enables us to seamlessly onboard and train new team members within a short timeframe. This streamlined approach not only facilitates our current expansion but also lays a solid foundation for sustained growth and success in the future.1851: What makes you particularly proud of being a successful woman in franchising?Calderon:&nbsp;It's truly an honor to stand alongside so many accomplished women in leadership roles. I attribute my success to God's blessings, my determination, and the talents He has bestowed upon me. I am committed to utilizing these gifts to make a positive impact and support others on their journey to success!1851: What are the unique challenges and opportunities for women in franchising?Calderon: As women, especially those juggling the roles of motherhood and partnership, we often find ourselves navigating a multitude of responsibilities. Fear can loom large, tempting us to believe we must choose between our familial duties and professional aspirations. However, I urge you not to succumb to this fear. We are capable of managing a household, nurturing relationships, and excelling in business simultaneously. Our innate talents know no bounds; being a mother or wife does not diminish our potential, it enhances it!One unique challenge lies in overcoming our own self-doubt and insecurities. Transitioning from an employee to an entrepreneur demands a shift in mindset. It's a journey of self-discovery and self-motivation, where we must learn to push past our own barriers. Yet, with each hurdle we conquer, we unearth an inner strength we never knew existed. I've come to understand that every obstacle is an opportunity to showcase our resilience and resourcefulness.So, embrace the journey, knowing that with each step forward, you're unlocking your full potential. Remember, when challenges arise, trust in your ability to find solutions and pave your path to success.1851: How can women in franchising empower and support one another?Calderon: In the realm of franchising, women have a unique opportunity to uplift and strengthen one another through collaboration and support. Engaging with fellow women entrepreneurs within this space serves as a powerful reminder that we are not alone in our endeavors. Conversations with other businesswomen reveal a shared experience of confronting challenges that come in a variety of forms. From navigating diverse attitudes to managing personnel, including employees, contractors, and vendors, we encounter common hurdles that unite us in our journey towards success. This sense of solidarity fosters a supportive network wherein mutual empowerment thrives, propelling each of us forward in our franchising ventures.It's truly empowering when women unite and recognize that the challenges we encounter are shared experiences that we can conquer together. These hurdles are simply part and parcel of the entrepreneurial journey.1851:&nbsp;What advice do you have for other people (particularly for women) thinking about becoming a franchise owner?Calderon: Just do it! Seize the opportunity! Embrace resilience and unwavering consistency. Cultivate discipline, for it is the cornerstone that elevates you above all challenges and competition. Your dedication will propel you to unparalleled heights of success.BooXkeeping is a bookkeeping franchise that combines professional expertise with genuine human connection to provide cutting-edge bookkeeping services for small and medium-sized businesses, franchisees, franchisors, CPA firms and more.&nbsp;Founded by Max and Elena Emma, two entrepreneurial immigrants with in-depth experience in finance and accounting, the brand’s journey spans over 20 years. Today, with six franchise locations across the country and one corporate location, BooXkeeping has emerged as a unique player in the bookkeeping industry, emphasizing a human-driven approach and personalized service.

BooXkeeping Franchisee Johanna Calderon Finds Success in Orlando

1851 Franchise

Calderon feels proud to be among the many successful, confident and capable women in business ownership. She climbed the corporate ladder with tenacity and now she’s her own boss.

Empowering Entrepreneurship: Woman in Charge Goes from Wall Street to Franchising with BooXkeeping

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Beef 'O' Brady's

Design with photo of Mangesh Patel, Beef ‘O’ Brady’s

Veteran Hospitality Leader Mangesh Patel Sets Sights on Central Georgia With Major Multi-Unit Deal

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Griswold

Griswold Caregiver in Hawaii Awarded National Scholarship While Pursuing Social Work Degree

Aloha State Daily: Griswold Caregiver in Hawaii Awarded National Scholarship While Pursuing Social Work Degree

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FSC Franchise Co.

With Three Brands, FSC Realizes Food Cost Savings Through Scale

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The Melt

The Melt Delivered Record-High Financial Performance in 2025, Fueling System Growth and Expansion

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Screenmobile

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Screenmobile Finishes 2025 by Entering 13 New Territories and Earning Entrepreneur’s Franchise 500 Recognition for the 27th Consecutive Year

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KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal -  1851 Franchise

KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal

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FTC Settlement Puts New Focus on Franchise Disclosure Standards - 1851 Franchise

FTC Settlement Puts New Focus on Franchise Disclosure Standards

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Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units - 1851 Franchise

Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units

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Why Skilled Trades Are Emerging as the Economy’s Most AI-Resilient Careers

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The Penny Shortage Is Creating a New Risk for QSR Franchise Systems - 1851 Franchise

The Penny Shortage Is Creating a New Risk for QSR Franchise Systems

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<a href="https://www.linkedin.com/in/gabriel-uribe-san-diego/">Gabe</a> and&nbsp;<a href="https://www.linkedin.com/in/melissa-uribe-687495b8/">Melissa Uribe</a> came to&nbsp;<a href="https://franchise.kidstrong.com/">KidStrong</a>, the science-based kids training franchise, as parents focused on helping their kids. After driving 45 minutes to&nbsp;<a href="https://www.facebook.com/kidstrongcarlsbad/">KidStrong Carlsbad</a> starting in March 2024, they watched their son transform from a hesitant mover who’d needed physical therapy to walk at 18 months into one of the top runners at school. Their daughter jumped in soon after, and the family’s “this should exist near us” moment arrived. Now, the Uribes are bringing&nbsp;<a href="https://1851franchise.com/kidstrong/info">KidStrong</a> to Rancho Bernardo, California, with a center expected to open in summer 2026 serving families in the area, including Carmel Mountain Ranch, Poway and surrounding North San Diego communities.What drew them in wasn’t just the physical support. It was KidStrong’s whole-child model: equal parts physical skills, confidence and character. The affirmations (“I am strong. I am brave. I can do this.”) followed them from the center to the playground to theme-park lines, and the results stuck. Unlike drop-off programs, KidStrong pulls parents into the process and builds a genuine community — exactly what the Uribes say North San Diego is hungry for.Backed by Gabe’s hospitality and tech operations background and Melissa’s 18-year accounting career, the Uribes plan to ultimately develop two to three centers in San Diego County. Their goal is long-term impact: help as many kids as possible grow stronger, braver and more resilient.Gabe and Melissa sat down with 1851 Franchise to discuss how their family’s experience with KidStrong led them to franchise ownership. Here’s what they had to say:1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?Gabe Uribe:&nbsp;I grew up in Rancho Peñasquitos, just across the 15 freeway from where we’re opening. My professional background is in hospitality and tourism management, with a transition to property management, and more recently as a product manager for tech startups. The tech industry is rife with layoffs and uncertainty. That instability, combined with my desire for a more family-friendly schedule, made me look for alternatives. When we saw how much we loved KidStrong as parents, and realized there was a huge market opportunity since the only San Diego location was a 35 to 45-minute drive away, it just made perfect sense to bring this positive program to my old stomping grounds.Melissa Uribe:&nbsp;I’ve been a stable accountant with the same company for 18 years and am very risk-averse, so franchising was not something I was interested in at all. My husband had previously mentioned it, and I was negative about it. However, once we started taking our kids to KidStrong and saw the incredible physical and emotional improvement in them, it was clear: this program needs to be available to every kid. The decision to franchise only made sense because I got behind the actual KidStrong program itself, not just the business idea.1851: What was your perception of franchising prior to becoming a franchise owner, and what do you want people to know about franchising now that you are in it?Gabe:&nbsp;Prior to KidStrong, I had considered smaller, at-home franchise concepts like cold calling or sales after a layoff. The idea of opening a physical center was completely new until we saw this opportunity. What I want people to know now is: you better believe in the product. If you view it only as a way to make money and then be hands-off, you're going to struggle when things get rough. Your belief in the mission will be the only thing that keeps you going.Melissa: The idea of the risk involved with franchising was something I was completely against. What I want people to know now is that my entire perspective changed because of the KidStrong product itself. I got behind the brand because I saw the proof in the pudding with our own kids. It wasn't the franchise model that sold me; it was the undeniable value of the program.1851:&nbsp;What made you pick this brand? What excites you most about this company?Gabe:&nbsp;I'm excited by how much KidStrong speaks to the parents, the customer. Parents are going to spend money on their kids’ development, and KidStrong purposely addresses both character building and physical development. The high parent engagement that's built into the model, making it a community and not just a drop-off, makes us confident it's a recipe for success.Melissa:&nbsp;It was the only brand for us because it addresses the "whole child": equal parts physical, brain and character. Other concepts offer the physical aspect, but KidStrong teaches life skills like perseverance and grit. We use their affirmations ("I am strong, I am brave, I can do this") outside of class to encourage our son to try new things, like going on a new ride at Legoland.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Gabe:&nbsp;We want to take care of our people better than other companies I've worked for. We want to offer advancement opportunities for those with a passion for child development or fitness. Our growth plan is to open two to three successful centers in San Diego County, giving Melissa the opportunity to be as hands-on as possible.Melissa:&nbsp;My focus is literally how many kids we can help. As long as we can pay our bills and pay our people well, I want to serve as many families as possible, especially seeing so many children who are shy and lack confidence.1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?Gabe:&nbsp;Make sure you believe in the product. If you love chicken, you open a chicken franchise. Because when things get rough, and they will, your belief in the mission will be the only thing that keeps you going.Melissa:&nbsp;Agreed. You have to believe in the product you’re selling. We saw the direct impact of the program on our children, and that conviction is what makes the long process worthwhile.1851:&nbsp;Is there anything else about your story you want us to know?Gabe:&nbsp;Our oldest son, Westley, also has epilepsy, which comes with emotional challenges. We were concerned about him being held back, but the progress we've seen in building his confidence through KidStrong, while nothing else changed, has been amazing. We now see him flying through the air and leaping, which is a big deal for a child who struggled to walk at 18 months.Melissa:&nbsp;My mom, the doting grandmother, was actually the one who introduced us to KidStrong after a coworker recommended it. Our son, Westley, was a late roller and needed physical therapy to learn to walk at 18 months. He struggled with basic motor skills and couldn't even run properly; he galloped. Now, because of KidStrong, he is one of the top runners in his school’s running club.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/kidstrong">https://1851franchise.com/kidstrong</a>.About KidStrongKidStrong was founded in 2015 by Matt and Megin Sharp because they wanted a program focused on developing strength and confidence for their daughter Ella and other kids like her. Together, they partnered in 2017 with Matt's best friend and co-founder Lincoln Brown to help grow the program. Later, Megan Stein joined as a co-founder. Together they developed KidStrong, a science-based kids’ training program focused on brain, physical and character development for ages walking through 11 years old. KidStrong offers a science-based curriculum that is parent-focused and taught by professionals to help accelerate milestone development and promote social and emotional strength. Today, KidStrong has grown exponentially, with more than 500 franchises sold to date since the company opened its first center in 2015. Over the next five years, KidStrong plans to have more than 500 open centers in the U.S. and Canada. For more information, visit&nbsp;<a href="http://www.kidstrong.com">www.kidstrong.com</a>.

1851 Franchisee Spotlight graphic with photo of Gabe & Melissa Uribe, KidStrong

Gabe and Melissa Uribe plan to open their KidStrong location in summer 2026, serving families across North San Diego County with a whole-child model built on movement, confidence and character.

After Seeing KidStrong’s Impact on Their Kids, the Uribes Are Bringing It to Rancho Bernardo, California

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In 2005, Heidi and Brent Welsh decided to make a move that would change their careers and their lives. Brent was ready to leave the high-stress world of stockbroking behind, and Heidi’s experience as an office manager with&nbsp;<a href="https://franchise.twomenandatruck.com/">TWO MEN AND A TRUCK®</a> gave them the confidence they could bring the brand to Canada.Today, 20 years later, the Welshes are the longest-tenured owners of&nbsp;<a href="https://twomenandatruck.ca/">TWO MEN AND A TRUCK</a> Canada, where they’ve built their business on the belief that "nice humans" are the ultimate competitive advantage. With over 30,000 moves in London, Ontario, Heidi and Brent have proven that when you prioritize people and follow a proven system, you don’t just build a successful company. You become a trusted part of the community.Brent and Heidi sat down with 1851 Franchise to discuss how they made the leap from corporate life to business ownership and why “nice humans” still drive their culture 20 years later. Here’s what they had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Heidi Welsh: I was born in Port Lambton, Ontario, and Brent was born in Akron, Ohio. We met and spent the first decade of our marriage in Akron, but I missed Canada. Brent was ready for a change, too. He’d spent his whole life in the same area and was feeling pretty burnt out by the corporate world. After a few years of talking and planning, the time was right. We signed with TWO MEN AND A TRUCK Canada in November 2005, moved in January 2006 to Delaware [Ontario], and officially opened in London [Ontario] that March.20 years and over 30,000 moves later, we’ve learned that reputation is everything. In our business, we make sure to show up with clean trucks and nice humans to help our community and make sure they actually enjoy their moving day experience.1851: What did you do before franchising, and how did you decide franchising made sense for you?Brent: I was working as a stockbroker at Charles Schwab. It was a high-stress job and after being in it for a while, I was just kind of worn out.Heidi: I was already working as an office manager at TWO MEN AND A TRUCK in Akron, so I learned what it took to run this business effectively. It’s all about good people and customer service. Brent and I had been talking about it for a few years and agreed that if the right opportunity appeared, we’d jump. When my boss at the time connected us with the team launching the brand in Canada, we knew it was time to go for it.&nbsp;1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Heidi:&nbsp;I think Brent’s business side looked at the data and success rate, whereas I knew the people. I knew the family that started this 30-plus years ago. They were just good people who treated their people well. They set an excellent example of how to start and build your business and to this day, we are held in high regard within the moving industry specifically because of the integrity of the brand name.Brent: Like Heidi said, before we even started, we read more on franchising and learned the statistics of success for franchises versus starting your own business. The failure rate for starting your own is way higher. With franchising, if you have a proven system and a solid territory, you have a real chance to make a go of it. We owe our longevity and success to the whole system.1851:&nbsp;What made you pick this brand? What excites you most about this company?Heidi: Really it was TWO MEN AND A TRUCK. I felt very confident that this could come to Canada and work.Brent: Looking at the system, they had proprietary software for booking and more of the logistics, CRM tools and professional branding and advertising materials. They had years of experience in the industry and guidelines for how to get started and how to do well with it.1851: What do you hope to achieve with your business? What are your plans for growth?&nbsp;Heidi: We were the second location to open in Canada. The original owner of the first location [in Hamilton] sold his, so we’re technically the first owners in Canada who are still going strong.&nbsp;When we first decided to go all into this, we said to each other, this is going to work no matter what we have to do, but our marriage is always first and the business is second. We complement each other well and have always prioritized making this a joyful, good place to come to. Life's hard enough, you don't need your nine-to-five being dreadful.1851: What advice do you have for other people thinking about becoming franchise owners?Heidi: Give yourself time. For probably five years, we did nothing but sleep, drink and eat TWO MEN AND A TRUCK. You have to be willing to put in that initial sweat to build a company that lasts in the community.ABOUT TWO MEN AND A TRUCK Canada:TWO MEN AND A TRUCK is an international, full-service franchised moving company with more than 430 locations and 3,000 trucks operating in 47 U.S. states in addition to Canada, Ireland and the U.K. Each location is independently owned and operated, and together, the TWO MEN AND A TRUCK network has performed more than 10 million moves since its inception in 1985. The moving company has been in Canada for the past 20 years, and more than 30 franchise locations are operating within Canada. In 2024, the Canadian locations moved 26,000 customers while maintaining a 95% referral rating, living up to the brand’s tagline as the Movers Who Care®. TWO MEN AND A TRUCK offers comprehensive home and business moving services, professional packing and unpacking, and storage and junk removal services.

1851 Franchisee Spotlight with photo of Heidi & Brent Welsh & TWO MEN AND A TRUCK logo

Based in London, Ontario, Heidi and Brent Welsh have built their moving business around a simple formula: proven operations, clean trucks and a “nice humans” mantra that shows up in every move.

20 Years and 30,000 Moves Later: Meet TWO MEN AND A TRUCK® Canada’s Longest-Tenured Owners

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For&nbsp;<a href="https://www.linkedin.com/in/aimee-watson-fahrmm-cmrp/">Aimee Watson</a>, her husband&nbsp;<a href="https://www.linkedin.com/in/doug-watson-02742765/">Doug Watson</a>, and her brother&nbsp;<a href="https://www.linkedin.com/in/brandonmiramontes/">Brandon Miramontes</a>, the years after graduating from the University of Tennessee, Knoxville, were spent building careers across the country in industries ranging from&nbsp;Supply Chain to&nbsp;PBS documentary filmmaking to Amazon logistics. The decision to dive into the world of franchising was about owning a business that could give them autonomy and control, as well as a way to come back and serve a place they called home. Now, the trio is returning to Knoxville to open multiple Paris Baguette franchise cafés.By bringing the emerging bakery-café to the East Tennessee, the family aims to create a legacy for the next generation.With Paris Baguette providing a turnkey model differentiated by product consistency and an untapped market in East Tennessee, these&nbsp;<a href="https://www.volsforlife.com/">Vols for Life</a> are focused on more than just pastries. They are dedicated to providing local students with real-life job experience and fueling the community they love.Aimee, Doug, and Brandon sat down with 1851 Franchise to discuss why they chose Paris Baguette and how they plan to build a bakery-café team around the University of Tennessee community. Here’s what they had to say:&nbsp;1851 Franchise: Frame your personal story for us. What do you want us to know?Aimee Watson: I’ve been all around in my career. I have been in the supply chain industry for 26 years, starting in manufacturing and then switching to health care in 2007. Currently, I work for a supply chain industrial engineering firm, focusing on construction, specifically for new hospital builds, renovations, and expansions. Doug Watson: I’ve been a videographer for 27 years, shooting footage for television and documentaries. I’m currently working for the PBS affiliate in Harrisburg, PA.Brandon Miramontes: My entire career has been spent in logistics. For the past 6 years; I have owned and operated a company contracted with Amazon through their Delivery Service Partner (DSP) network to manage last mile deliveries in the Asheville, NC metro area. Prior to this, I spent 15 years in various roles within the railway industry in both the U.S. and Canada, including railroad operations, auditing, and continuous improvement.1851: What did you do before franchising, and how did you decide franchising made sense for you?Aimee:&nbsp;At this point in our careers, we were looking for a business that we could totally own and control ourselves, but that we didn’t have to build from the ground up. Doug and I recently&nbsp;decided to&nbsp;move back to East Tennessee, which is like home for us, and we really liked the prospect of being able to leverage all of our local contacts. We’ve signed on to open up to four cafés as an area developer, with the first anticipated to open by the end of this year.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Aimee: My perception of franchising before entering this world was that it is very stringent, that you don’t actually own the business, and that you’re just the operations manager. Now that we’re actually in it, it’s totally different. The franchisor provides a great opportunity to expand and run the business how we want to.1851: What made you pick this brand? What excites you most about this company?Aimee: We looked for a brand that was truly different from anything else on the market. Because there is an untapped market here, the chance to grow is huge, and we don't have to worry about over-saturating the market like other concepts do.Doug: Another big factor for us was the product. It’s amazing and always consistent, no matter where you get it. Every time we go to one, we easily spend $100 or more just to bring boxes of pastries back home.Brandon: I’ll echo Doug on that one, it was all about the product for me. I first encountered the brand on a trip to Chicago, and then again while visiting New York City. Not only did I like the product itself, but the café experience with such a large choice of quality items and a bright and inviting store concept, made me think a location in Knoxville could thrive.1851: What do you hope to achieve with your business? What are your plans for growth? Aimee: One of our major goals is to be able to employ&nbsp;East Tennessee&nbsp;students and provide them with real-life on-the-job experience. We want to provide the same opportunities for employment that we once had as students ourselves. .Brandon: As of now, we’re focused on the potential of the Knoxville market. I live in Asheville, North Carolina, and I believe the city could support a Paris Baguette café, so there is a long-term opportunity for us to possibly expand into as well.&nbsp;1851: Is there anything else about your story you want us to know?Aimee: All three of us are Tennessee alumni. I graduated in 1998, Doug in 1997, and Brandon in 2001.&nbsp;Our daughter, Elena, is even a Vol!&nbsp;This makes bringing this back to Knoxville very special. We plan on making our cafés great places for students to work. I'm very active in the university community. I am the president of the Latino Alumni Council and I’m currently on the Alumni Board of Directors.1851: What advice do you have for other people thinking about becoming franchise owners?Aimee: To put it simply, you have to do your homework. Being prepared to see and pay the upfront costs can be nerve-wracking, especially when it involves totally new construction. Potential owners should also consider staffing, and the challenges of attracting and retaining employees. That's a constant consideration for us.Doug: I’ll second that. We found the most benefit from meeting with other owners. We met with about five or six other franchisees, to get their opinions and see what their experiences have been like. Getting that insight into what they’ve gone through to get their cafés up and running was extremely helpful.ABOUT PARIS BAGUETTE:&nbsp;With a projected 1,000 bakery cafés in North America by 2030, Paris Baguette is on a mission to reestablish the neighborhood bakery café as the heart of the community. Paris Baguette serves craveable baked and brewed treats and creates warm and welcoming experiences through a blend of gracious service, expert craftsmanship and community connections. From decisions made behind a desk to smiles offered behind a counter, the desire to spread joy and make the world a happier place drives everything we do. Being a neighborhood bakery café means caring about those around us and finding ways to make a real impact. We do so through our "Love Baked In" programs that bring to life our commitment to serving local communities through various charitable programs and initiatives. Paris Baguette is a leader in the hospitality industry with its commitment to creating unique consumer experiences and a network of successful franchisee relationships. For information and to find the Paris Baguette location closest to you, please visit&nbsp;<a href="http://www.parisbaguette.com">www.parisbaguette.com</a>.

Vols for Life Aimee Watson, Doug Watson, and Brandon Miramontes are leveraging their deep local roots to launch a four-unit development deal in Knoxville area.

3 University of Tennessee, Knoxville Alumni to Bring Multiple Paris Baguette Franchise Cafés to the Knoxville, Tennessee area

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After nearly 25 years in the technology industry,&nbsp;<a href="https://www.linkedin.com/in/forresthaverin/">Forrest Haverin</a> reached a turning point. His career spanned sales, project management and internal operations, but much of the work felt removed from real-world impact. He wanted a path where effort translated into visible results and where helping people was part of the job.A lifelong Texan, Forrest settled in The Woodlands three years ago to be closer to family. While updating his own 40-year-old home, he found himself drawn to hands-on maintenance and problem-solving, discovering how meaningful it felt to fix what people rely on every day. That experience sparked a larger idea: stepping away from the corporate world and into business ownership.Rather than starting from scratch, Haverin chose&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> for its established reputation and community-first mindset. The franchise gave him the opportunity to build something lasting, combining practical home services, a focus on senior safety, and a business rooted in serving his neighbors.Forrest sat down with 1851 Franchise to discuss his franchising journey with&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> and why he wanted work that felt “tangible.” Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Forrest Haverin:&nbsp;I am 45 years old and a native Texan. I lived in East Texas and Austin before moving to The Woodlands about three years ago to be closer to my family and my wife’s family. I spent close to 25 years in the technology industry, working in sales, project management and sales operations.Eventually, I sought a career change because I wanted work that was tangible. I wanted to see the fruits of my labor and have direct involvement in solving customer problems. That desire led me to the home maintenance and modification space. My interest really stemmed from moving into a 40-year-old home here in The Woodlands that required extensive renovations. I found deferred maintenance work enjoyable and satisfying because I could see the finished product.1851: What did you do before franchising, and how did you decide franchising made sense for you?Haverin:&nbsp;Prior to this, I was deep in the tech industry. I initially planned on starting a business from the ground up. However, as I researched, I saw tremendous value in joining an established brand. You get good name recognition, a professional logo, and a mission-driven leadership team right out of the gate. Franchising acts as a springboard, helping you circumvent the challenges of a scratch startup.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Haverin:&nbsp;My initial perception was actually neutral to slightly negative. I didn't have a lot of knowledge about it, and I had concerns that the money I earned might leave the local area rather than staying in the community.However, upon closer examination of the TruBlue model, I found that the funds generally stay local. This aligned with my strong desire to shop local and support local businesses. I was also worried that a corporate office might be too involved in my daily operations, but I found that TruBlue gives franchisees latitude and trusts us to operate in a common-sense way.1851:&nbsp;What made you pick this brand? What excites you most about this company?Haverin:&nbsp;Aside from the business model fitting my interests, it was the ability to make a lasting, tangible impact. I love the idea of seeing my work in action. The leadership team is mission-driven, and that resonates with me.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Haverin:&nbsp;I aim to keep the business reasonably local, focusing on The Woodlands and the surrounding zip codes like Spring, Conroe, and Shenandoah. I want to scale the business, but only to a certain point where we can still feed back into the community.I also aspire to integrate a spirit of volunteerism into the company culture. I have ambitions to work with the local Habitat for Humanity and participate in local volunteer efforts, such as cleaning up parks and neighborhood easements.1851:&nbsp;Is there anything else about your story you want us to know?Haverin:&nbsp;I am married to my wife, Sarah, and we have a 6 1/2-year-old son named Elliott. My personal interests include aviation, I am an instrument-rated private pilot, and spending time with my son doing activities like BMX riding and flying model rockets.1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?Haverin: Perform your due diligence. Look into different brands and recognize that franchising can be a valuable option. It really helps you bypass the "ground-up" struggles.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications and licenses vary by location.

image of forrest havernin from tru blue home service ally in woodlands texas

After 25 years in tech, Forrest Haverin traded screens and spreadsheets for hands-on work that makes a difference at home.

Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


Newk’s Eatery Franchise Costs, Fees, Profit and Data for 2026

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Sparkle Dog Care Franchise Costs, Fees, Profit and Data for 2025

Franchise Opportunity Deep Dive: Sparkle Dog Care is a membership-based pet grooming franchise that blends wellness-focused hygiene services with small-box retail and community engagement.

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Visiting Angels Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Visiting Angels is a senior home care franchise focused on in-home support for seniors and individuals with disabilities.

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Franchising has long proven an attractive prospect for independent-minded entrepreneurs seeking ownership. Delivering a proven system – one properly-marketed and tweaked over time – has long been one of the single most powerful franchising hallmarks. But diving into the deep end before learning to swim is risky.&nbsp;Choosing the right option takes preparation and work. So, what is the best franchise to buy for beginners?“There's so much to consider,” says franchise attorney&nbsp;<a href="https://www.linkedin.com/in/mario-l-herman-b9258112a/">Mario Herman</a>. “A big part of my practice is reviewing FDDs and franchise agreements for prospective franchisees. I look for 50 separate things, including inconsistencies between disclosure documents and franchise agreements. And there's a lot of work involved. So, I’d say hire competent counsel with franchise experience.”<h2>Due Diligence</h2>For over three decades as a&nbsp;<a href="https://www.franchise-law.com/mario-l-herman-esq.shtml#">franchise attorney</a>, Mario Herman has represented clients from more than 150 franchise systems, further testifying as an expert witness, and stresses the importance of the due diligence process when pondering the question of what’s the best franchise to buy into for beginners.Before diving in, there’s a number of questions to ponder. What kind of capital, or access to it, do you realistically have? Perhaps a low initial investment is crucial. How involved do you want to be in the daily operation of the franchise – hands-on or semi-absentee? Do you want to build an office or retail setting? Maybe a remote opportunity is best.&nbsp;Performing strong due diligence can go a long way toward ensuring prospective franchisees select the right opportunity.&nbsp;“Yeah, I mean, that's franchising for beginners. There have been books, podcasts and all kinds of stuff written about that,” Herman said. “From issues involving future royalties to the liquidity and capitalization of the franchise – how long they've been in business and how many franchises in the past have terminated or gone out of business. When doing due diligence, contact those who are still in the system and those who are no longer part of it. There are multiple parties, and due diligence with all of them is important. The process typically takes three to six months or more for bigger deals.”<h2>Where To Look</h2>So what is the best franchise to buy for beginners? It’s a big question. Luckily, there’s answers.<h3>Health &amp; Wellness</h3>If it’s the idea of aligned values that makes franchising an attractive opportunity, there are opportunities in the health and wellness sector that play out in a number of settings, ranging from traditional brick and mortar to remote or mobile opportunities, allowing the potential franchisee to deliver a valuable service at the local level. Recovery studios offer the idea of escape in a private, stress-free setting while fitness franchises continue to grow following the pandemic.<a href="https://1851franchise.com/top-10-gym-and-fitness-franchises-the-best-investment-opportunities-for-2025-2729614#stories">Pure Fitness</a> offers a high-value, low-price model in a 24/7 setting which helps build a diverse clientele while delivering health benefits within the community.<h3>Home &amp; Maintenance Services</h3>Touting a recession-resistant nature, home and maintenance services continue to flourish due to aging infrastructure and technological advancements that can protect valuable home investments.With a lower overhead and a more flexible, scalable business model, home and maintenance service franchises offer potential franchise owners a greater work-life balance, boasting home-based options. And unlike other industries,&nbsp;<a href="https://1851franchise.com/the-top-10-home-service-franchises-to-consider-2727601#stories">home services</a> draw consistent demand, allowing for stability while reducing startup costs.&nbsp;The unique combination of stability, lower investment risk and the ability to scale fast can offer a more accessible path to franchise ownership. Access Garage Doors maintains a specialized model, focusing on the installation and repair of garage doors with a low initial investment of about $50,000.<h3>Sustainable, Eco-Friendly</h3>Aligned values have driven many a beginner toward the idea of sustainable, eco-friendly franchise options.In the cleaning sphere, residential and commercial cleaning/janitorial services offer largely remote-based opportunities with lower overhead that provide a valuable, largely recurring revenue stream that’s safe and dependable.Solar energy franchises often require an initial investment starting under six figures, a drastic departure from the nationally-marketed brands that tend to define the idea of franchising for the beginner. Focused on the installation of solar panels for homes and businesses, this rapidly growing realm helps reduce reliance on fossil fuels, encouraging sustainability.<a href="https://1851franchise.com/ecomaids">Ecomaids</a> features professional, non-toxic and eco-friendly home and commercial cleaning services in a primarily mobile setting which lowers overall costs.<h3>Tech-Driven Food &amp; Retail</h3>The quick onset of tech like AI, robotics and automation has begun to upend the restaurant industry experience, increasing efficiency while delivering crucial data to the astute franchise owner – as well as franchisees looking to assess the best franchises to buy in 2026.Some restaurants have experimented with concepts like AI drive-thrus while other franchised chains, especially in the pizza sector, have toyed with the concept of fully automated kitchens, lowering overhead while addressing the tricky idea of staff retention.Domino’s Pizza has utilized robotics to drive consistent production of pizza while enlisting automation as a significant part of the delivery process. Elsewhere, Donato’s has experimented with fully automated kitchens.&nbsp;POS systems simplify while delivering data and in the retail setting while AI can assist with real time inventory and supply chain management, improving logistics while reining in costs.<a href="https://1851franchise.com/batteries-plus-bulbs-community-driven-approach-and-proprietary-products-continue-to-bring-in-returning-customers-2712298">Batteries Plus</a> uses tech to manage an extensive product selection while many chains use it to encourage ideas like ordering online or curbside delivery.<h2>The Takeaway</h2>So, what is the best franchise to buy for beginners? The answer to that question requires a proactive look within, honestly assessing ideas like available funds, desired work-life balance, and preferred location.&nbsp;Proper due diligence can help the prospective franchisee accurately assess opportunities in franchising realms ranging anywhere from health and wellness to eco-friendly cleaning or even the restaurant industry.But as the old adage goes, buyer beware. Teaming with qualified counsel to take a deep dive into any opportunity can go a long way toward properly assessing the best franchises to buy in 2026.“There’s an old saying in franchising: ‘If you can fog a mirror, you can buy a franchise,’” Herman said. “Many people think buying a franchise is like a cookie-cutter system where everything will be done for them – including marketing, basic P&amp;L skills and operations. But you have to maintain costs, labor and compliance with rules and regulations. You really have to be careful.”Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="https://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

What is the best franchise to buy for beginners?

What is the best franchise to buy for beginners? Franchise attorney Mario Herman shares expert tips on due diligence, top sectors and avoiding common mistakes.

What Is The Best Franchise To Buy For Beginners? A Guide

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Pause Franchise Costs, Fees, Profit and Data for 2025

Franchise Opportunity Deep Dive: Tech-forward wellness studios offering science-backed recovery services such as contrast therapy, infrared sauna, float, IV drips, cryotherapy, and more. 

Empowering Entrepreneurship: Woman in Charge Goes from Wall Street to Franchising with BooXkeeping

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