1851

For months, states across the country have been encouraging — then walking back —&nbsp;various reopening strategies as the coronavirus pandemic continues to pummel the economy. But as the crisis promises to continue unabated into the fall, business owners who have been waiting for a risk-free window to reopen are beginning to accept that that window might not be coming anytime soon. Plan B, for most brands, is to begin some form of reopening now and take whatever precautions are necessary to diminish the risk of exposure for staff and customers. But health concerns are just one of the challenges business owners are contending with as they begin to reopen. The consumer landscape has changed dramatically, and businesses that don’t adjust accordingly are not likely to survive for long.On Wednesday, Entrepreneur published <a href="https://www.entrepreneur.com/article/354130?utm_source=1851franchise.com&utm_medium=article&utm_campaign=entrepreneurs-7-strategies-for-reopening-businesses-2713657" target="_blank" rel="nofollow">seven strategies for businesses to consider as they begin to reopen</a>. Some of the strategies, like “do a social distancing check” and “check in with vendors,” are likely obvious (though certainly essential) strategies for any business owner who has been paying attention for the past five months. But the article also offers some deeper for businesses that don’t know quite how to adjust to meet the new consumer landscape.For starters, brands need to define their vision, the article says.<blockquote>When it’s time to start or restart operating again, your business might look vastly different than it did before the health crisis. You may need to offer limited services or products to save money, or it may be wise to pivot and restructure your company significantly. Reassess your business with the current economic climate and your local customers in mind.&nbsp;As you develop a vision for your business, you may need to write a new business plan. You’ll rely on that new plan for guidance as you plan your reopening and your business’ development afterward.</blockquote>The article offers some fairly urgent on-the-ground advice as well, such as investing in marketing and publicity.<blockquote>While minimizing costs is essential, work to retain your marketing and publicity budget. Building awareness around your reopening efforts can be vital to its success, but that will take time and resources. Start developing a marketing and publicity plan now so that you and your customers know your timeline for reopening and are ready when it happens.</blockquote>Entrepreneur’s final strategy, “Be Flexible,” is maybe easier said than done, but it bears repeating as often as possible. No one knows what the next few months, let alone years, will look like, and any business that is preparing to settle into a permanent new model has not taken the right lessons from 2020. For better or worse, change is coming — it may never stop coming —&nbsp;and every business needs to be prepared to change with it.<a href="https://www.entrepreneur.com/article/354130?utm_source=1851franchise.com&utm_medium=article&utm_campaign=entrepreneurs-7-strategies-for-reopening-businesses-2713657" target="_blank" rel="nofollow">Read the full article at Entrepreneur.com</a>.

Entrepreneur's 7 Strategies for Reopening Businesses

1851 Franchise

Franchisors preparing to reopen stores should not expect business as usual.

entrepreneurs-7-strategies-for-reopening-businesses

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Subway Pushes Global Growth Despite U.S. Closures 

subway-pushes-global-growth-despite-us-closures

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Entrepreneur's 7 Strategies for Reopening Businesses

MORE STORIES LIKE THIS