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If you weren’t planted in front of your TV watching the season five debut of “Game of Thrones” last Sunday, I’m not sure we can be friends.

And neither is Chili’s, Arby’s and Sonic, for that matter.

It seemed like every brand and their mom was getting in on the “Game of Thrones” action on Twitter.

Exhibit A:

While brands clinging desperately to pop culture events in the hopes some of the magic will rub off on them can be cringe-inducing at times, but I have to admit, Sonic Drive-In impressed me. Not only did the brand remind consumers its hip to the salty sea captain scribe that is George R. R. Martin, it also straight up called out its franchise competition.

Tweets included sentiments like, “We're coming for you, @BurgerKing of the North.”

Based on the show’s violent history (seriously, pretty much everyone gets their head lopped off at some point), things could get bloody in the burger segment.

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Nick Powills

About the Author

Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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