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<a href="https://1851franchise.com/why-franchise-brands-are-starting-to-pay-attention-to-tiktok-2713238">Just as franchise brands were realizing the full marketing value of TikTok</a>, the video-sharing app is now facing an existential threat from President Trump, who on Thursday <a href="https://www.entrepreneur.com/article/354426?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-order-will-ban-us-transactions-with-tiktok-2713670" target="_blank" rel="nofollow">signed an executive order banning U.S. companies from doing business with the Chinese-owned company</a>.The order, which will go into effect in 45 days, will allow the U.S. Commerce Secretary to fine and even imprison Americans and American companies who do business with TikTok. That 45-day window will allow Microsoft, which has been rumored to be interested in acquiring TikTok, to do so if it moves quickly.&nbsp;TikTok, like many apps, collects troves of data from millions of Americans, but because TikTok’s parent company, ByteDance, falls under the jurisdiction of the Chinese Government, President Trump has deemed it a threat to national security.&nbsp;Should ByteDance reject an acquisition from Microsoft or another U.S. company, TikTok will be severely hampered in the U.S., putting its efficacy as a marketing tool for franchise brands and every other business at risk.&nbsp;<a href="https://www.entrepreneur.com/article/354426?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-order-will-ban-us-transactions-with-tiktok-2713670" target="_blank" rel="nofollow">Read more at Entrepreneur.com</a>.

Executive Order Will Ban U.S. Transactions With TikTok 

1851 Franchise

The measure has the potential to cripple the video-sharing app that has become an increasingly valuable marketing tool for franchise brands.

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TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

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Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

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Executive Order Will Ban U.S. Transactions With TikTok

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