1851

<a href="http://facebook.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=facebook-expands-video-advertising-options-2708000" target="_blank" rel="nofollow" style="text-decoration:none" target="_blank">Facebook</a> has announced that advertisers will have access to more selective video options. According to a<a href="https://www.cnbc.com/2018/09/27/facebook-takes-on-youtube-with-more-video-advertising-options.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=facebook-expands-video-advertising-options-2708000" target="_blank" rel="nofollow" style="text-decoration:none" target="_blank"> recent article in CNBC</a> the social media giant is offering the ability for businesses to target specific video categories through the In-Stream Reserve program. This will allow them to target based on interests ranging from sports to entertainment.

The program will also allow businesses to place their ads on premium videos. This is content that Facebook itself has identified as particularly high quality and engaging. In order to access this option, brands will need to buy placements in advance.

The company also announced that it will only charge advertisers if their placement is watched for at least fifteen seconds. This will be done with the ThruPlay program, which is rolling out in Ad Manager. Facebook plans to roll it out globally within the next few weeks. &nbsp;

Read the full article <a href="https://www.cnbc.com/2018/09/27/facebook-takes-on-youtube-with-more-video-advertising-options.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=facebook-expands-video-advertising-options-2708000" target="_blank" rel="nofollow" style="text-decoration:none" target="_blank">here</a>.

Facebook Expands Video Advertising Options 

1851 Franchise

Advertisers will only be charged if viewers watch the first fifteen seconds of the ad on the platform.

facebook-expands-video-advertising-options

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

Facebook Expands Video Advertising Options

MORE STORIES LIKE THIS