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Social media giant, Facebook, caused near hysteria after going offline for several hours last week. Businesses saw a stark decline in traffic. However, <a href="https://www.entrepreneur.com/article/330248?utm_source=1851franchise.com&utm_medium=article&utm_campaign=facebooks-blackout-last-week-is-a-reminder-why-marketing-emails-still-matter-2709445" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Entrepreneur Magazine reports</a> the blackout necessitates marketing emails and the use of more than just Facebook as a promotional platform. 
 
The temporary shutdown of Facebook brings to light whether there should be reimbursement to businesses whose ads didn&rsquo;t post, <a href="https://www.socialmediatoday.com/news/facebook-attributes-day-long-outage-to-server-configuration-change/550535/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=facebooks-blackout-last-week-is-a-reminder-why-marketing-emails-still-matter-2709445" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">according to Social Media Today</a>. Content marketing strategists and advertisers alike advise to shift away from strict Facebook-only content.&nbsp; 
 
Entrepreneur Magazine cites marketing emails as the best mode to maintain contact with customers: &ldquo;As social media platforms continue to ride a rollercoaster of data scandals and meltdowns, savvy email marketing stands tall as one of the most cost-effective content strategies.&rdquo; Branching out to other social media platforms is a terrific alternative too, <a href="https://www.behindtheshutter.com/how-to-avoid-facebook-blackout/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=facebooks-blackout-last-week-is-a-reminder-why-marketing-emails-still-matter-2709445" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">as a Shutter Magazine blog claims</a>. 
 
Emails certainly aren&rsquo;t as archaic anymore. The <a href="https://www.entrepreneur.com/article/330248?utm_source=1851franchise.com&utm_medium=article&utm_campaign=facebooks-blackout-last-week-is-a-reminder-why-marketing-emails-still-matter-2709445" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">helpful tips Entrepreneur Magazine provides</a> for building successful, professional marketing emails with modern design and content, such as GIFs, ensure a reliable method to provide information to your clients without a third party hand in the mix. 
 
Learn more about structuring strong email-based marketing and read the full article <a href="https://www.entrepreneur.com/article/330248?utm_source=1851franchise.com&utm_medium=article&utm_campaign=facebooks-blackout-last-week-is-a-reminder-why-marketing-emails-still-matter-2709445" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Facebook's Blackout Last Week Is a Reminder Why Marketing Emails Still Matter

1851 Franchise

Having update emails for clients is more necessary now in the times of server crashes and social media outages.

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