bannerFranchisor Stories

Famous Toastery Attributes 30% Increase in Year-Over-Year Restaurant Sales to Its Famous Franchisees

Franchisees continue to see success with the made-from-scratch better breakfast, brunch and lunch brand due to its proven business model, community-focused approach and dedication to high-quality food that keeps guests coming back for more.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 8:08AM 06/03/22

Famous Toastery, the 25-plus-unit better breakfast, brunch and lunch franchise, is known for its fresh, made-to-order menu items that keep mouths watering and seats filled. With this beloved offering, Famous Toastery franchisees quickly become locally famous as pillars of their communities, providing not only uncompromisingly fresh and decadent meals, but a hub for friends, families and neighbors to come together. And in a world where everyone is trying to connect following the pandemic, the demand for community-driven and delicious restaurant experiences is stronger than ever. As a result, Famous Toastery has seen its year-over-year sales rise over 30% for its franchised restaurants in 2022. 

“As we come out of the pandemic, many of our franchisees are seeing increased to-go and takeaway sales, as well as more dine-in guests coming back,” said Michael Mabry, President of Famous Toastery. “The breakfast segment is booming as customers look for a place to enjoy fresh food with loved ones in a low-stress atmosphere. The industry continues to grow quarter after quarter, with more and more people using these restaurants as the hub of their social interactions — whether that be with businesses, churches, families or organizations. That allows our franchisees to be famous in their community, and we’ve really started to double-down on that mission.”

Famous Toastery prides itself on providing a consumer offering that stands out from the competition. The brand’s fresh, made-to-order menu items continue to impress, with the brand serving breakfast, brunch and lunch-goers with delightful meals. Beyond the food, the brand’s long-standing motto of “every server is your server” encourages next-level customer service at all locations. 

“We make everything in house, we don’t cut corners, we don’t take the word ‘fresh’ lightly,” said Famous Toastery CEO and Founder Robert Maynard. “We’ve really dedicated ourselves to the service business — competitors get caught up in other things, but the only thing that makes a restaurant stronger is better food, better service. If you can make customers happy and give them a great experience, it will show in your sales numbers.”

In addition, Famous Toastery stands out with a full bar menu, which is rare in the breakfast and brunch segment. “A good portion of our sales come via brunch, and as group get-togethers become more popular than ever following the pandemic, there is no reason customers can’t come into a Famous Toastery seven days a week,” said Mabry. “Whatever experience they are looking for, we ensure they can pair it with a top-quality beverage.”

To help spread the word about these offerings in the communities franchisees serve, the Famous Toastery team provides a robust suite of marketing support

“We have consistent marketing and messaging throughout all of our restaurants,” said Mabry. “Whether it be advertising for big events, like our Mother’s Day menu with Tres-Leche French Toast, or our everyday options like Mimosa Flights and Bloody Marys, we make sure to showcase our favorite offerings, and that helps increase sales for our owners.”

But marketing isn’t the only form of support Famous Toastery franchisees can expect when signing on with the brand. “From a franchisor perspective, we are all about the franchisee,” said Maynard. “The customer is important, but the franchisee is even more important because they are the ones executing our mission every day. It is our job to support them in every aspect of the business — whether it be operations, hiring, training, real estate — and that allows them to do their best.”

This year, Famous Toastery has continued to build out its leadership team to bolster franchisee support, including the addition of Mabry as President, as well as several other new hires. The franchise is also building out its franchise support by dedicating a team member to working directly with franchisees as they open and grow.

“We have hired some really smart industry veterans who can help come up with the best ideas and execute on those ideas,” said Maynard. “We are not only investing in the brand, but also investing in the franchisees at the store level. Running a successful restaurant can be difficult, and it is important to have strong leaders at the top with a very clear vision.” 

As 2022 proves to be a banner sales year for the brand, Famous Toastery is well on its way of reaching its goal of 50 units by 2024. The brand is on track to close eight to 10 new franchise deals in 2022. Five to seven of those deals will be in North Carolina, and the rest in South Carolina, Tennessee, Virginia and Florida.

“We are focusing on opening new locations with franchise partners rather than growing corporately,” Maynard said. “We want everyone to have a profit and to figure out their goals and how to hit their goals. Now as our sales grow faster than ever and we continue to partner with qualified, passionate franchisees, the time has never been better to invest in a Famous Toastery franchise.”

The cost to open a Famous Toastery franchise ranges from $575,500 to $999,500 including a franchise fee starting at $45,000. To learn about franchising opportunities, please visit