1851

<a href="https://famoustoastery.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toastery-forges-a-path-for-franchisees-to-recover-in-covid-era-2714926" target="_blank" rel="nofollow">Famous Toastery</a>, a casual dining better breakfast concept with dozens of locations around Charlotte, North Carolina and the Southeast, didn’t just survive the pandemic, it laid the groundwork for a full on takeover of the pent-up demand for dine-in restaurants when the country gets back on its feet.In some ways,<a href="https://1851franchise.com/famoustoastery"> Famous Toastery</a>’s response to the pandemic followed a familiar playbook in the casual dining scene. According to <a href="https://www.linkedin.com/in/davidburgess22?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toastery-forges-a-path-for-franchisees-to-recover-in-covid-era-2714926" target="_blank" rel="nofollow">David Burgess</a>, the brand’s chief operating officer, the company had long been eyeing more tech platforms and payment options for customers, but the pandemic<a href="https://1851franchise.com/famoustoastery/famous-toastery-forges-a-path-for-franchisees-to-recover-in-covid-era-2714018#stories"> really spurred them on.</a>“Things like touchless payment and curbside delivery — we had talked about doing those things but it wasn’t until the pandemic that we put them into practice,” Burgess said. “2020 taught us we had to get it done.”And get it done they did. Famous Toastery always prided itself on giving service with personality and genuine interpersonal connections, but now it’s had to pivot to selling food online.“Some of it was just pure grit,” said Burgess of the struggle to<a href="https://1851franchise.com/famoustoastery/fsr-magazine-famous-toastery-forges-own-path-in-covid-comeback-2713778#stories"> digitize the entire operation overnight.</a> “We’d spend 24 hours a day finding the right partner. Once we had that, we spent every waking moment finishing it, partnering with our online ordering platform and making sure we were working through the kinks and not accepting failure on it. We needed it to survive. We did what we had to do to put it in place and make sure our franchisees were ready for it.”Instead of just dropping an entirely new process on the brand’s franchisees, Burgess and the leaders at corporate eased them into the new mode of business.“We handled a lot of the backoffice side of it to take the pressure off franchisees,” said Burgess. “We waited until they were ready for it. Once they had their systems in their store and were executing on online ordering, we rolled out the next wave on the reporting and refund and promoting side. In the beginning, we dealt with the customers and the backend of it.”Now, with limited dining room reopenings, the brand has applied that same work ethic to revamping the entire dining experience. While Famous Toastery already boasted the “every server is your server” model of service, it took that to the next level by making virtually any form of payment or communication accessible and acceptable.“We learned that we can’t be one dimensional when it comes to the approach for a customer,” said Burgess. “We readied ourselves for growth with system-wide touchless payments, pay at the table or via phone options, or you can even scan a QR code and process it there. We went to a digital waitlist. Customers can check in through Google and not even leave their car until they’re ready to be sat. We’ll bring the food out to you. Customers can really do everything from their car in a much more streamlined dining service. However the guest wants to be taken care of, we have the ability to do it.”Overall, the pandemic caused Famous Toastery to double down on franchisee support. Burgess and CEO <a href="https://www.linkedin.com/in/robert-maynard-2105311a9?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toastery-forges-a-path-for-franchisees-to-recover-in-covid-era-2714926" target="_blank" rel="nofollow">Robert Maynard</a> personally stepped in to help franchisees renegotiate leases on real estate when the going got tough. In the future, the brand will create an entirely new position that’s 100% devoted to supporting franchisees with these business challenges.“We basically helped mostly all the franchisees in negotiations with landlords, banks and on PPP stuff. They’re not there to run the corporate side, they're there to serve people,” said Maynard. “We take that off their plate. They just don’t have the time or knowhow, and we step in and help them negotiate deals and deferment.”But besides nailing the basics of adapting to the pandemic and supporting franchisees through uncertainty, Maynard says the brand took another, more aggressive approach that will pay dividends as the light at the end of the COVID-19 tunnel draws near.While the pandemic restrictions have caused a boom in QSR, pizza and delivery sales, Maynard says the American people are really missing eating out in a restaurant again. All available<a href="https://1851franchise.com/covid-19-vaccine-what-it-means-for-the-pizza-and-fast-food-boom-2714504#home"> statistics and metrics back him up on that claim</a>.“Life is all about food and beverage,” said Maynard. “What are you doing Friday night? It’s always around bars and restaurants. People are craving going out to nice breakfasts. People want that more than a QSR, they’re really craving that human connectivity they’re not getting. I think you're gonna see an explosion in the casual dining and fine dining world with all this pent-up demand.”So how has Famous Toastery prepared for the coming boom in dine-in restaurants? By boldly growing the brand while others were struggling to survive.“We’re setting ourselves up for that boom,” said Maynard. “We’re very bullish for the future. All things pass, and the pandemic will too. So we opened three new locations that show we’re really forging ahead and sticking to our local markets.”With the first COVID-19 vaccines already in circulation far ahead of schedule, Maynard says Famous Toastery will be there for guests when they feel safe dining out again. For that reason, the time to buy into the growing franchise is now, before the boom.“For any franchise, if you can grow your brand it helps everyone,” he said. “A rising tide lifts all boats.”Maynard says he’s looking for entrepreneurs near his local markets that corporate can support and grow with, but they have to have a vision for the future.“We’re aggressively going to refranchise again,” he said. “It gets more momentum to open more locations. We have 20 stores in the Charlotte market and we’re still growing. It helps franchisees to see the momentum, to see new people coming into the system in its core market.”Ultimately, the Famous Toastery brand is built on the core belief that nothing beats a good restaurant, a server who asks you about your day, a freshly roasted turkey breast or jabbing a corner of toast into a runny egg yolk. Burgess and Maynard believe deeply that what made them great will make them great again.“There’s nothing like going to a steakhouse or getting breakfast,” said Maynard. “There’s simply a rush to feeling normal, and now is the time to do it. You can’t be planning for six months from now then, you have to plan for it now. Now that you see the vaccine will come and calm people down, people will be ready to go out to start opening stores and start going to stores.”For entrepreneurs looking to grow with a forward thinking, customer facing brand that nails the simple pleasures of dining, take a look at Famous Toastery.To learn more about Famous Toastery franchising opportunities, <a href="http://ownatoastery.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toastery-forges-a-path-for-franchisees-to-recover-in-covid-era-2714926" target="_blank" rel="nofollow">visit their website.</a>

Famous Toastery Forges a Path for Franchisees To Recover in COVID-Era

1851 Franchise

Famous Toastery pivoted on a dime to keep its business rolling when the pandemic shuttered dining rooms, but the brand never took its eye off the ball. Now, it’s ready to reap the benefits of pent-up demand as the COVID-19 vaccine starts to spread.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

famous-toastery-forges-a-path-for-franchisees-to-recover-in-covid-era

Woodhouse Spas

Photo of a group of women in white robes clinking champagne glasses, smiling

How Woodhouse Spas Franchisees Are Tapping Into the Lucrative Wedding Market

woodhouse-spas-franchise-wedding-market

Ecomaids

Design with ecomaids logo and headshots of Dustin and Ashley Anthony

Eco-Warriors Turned Entrepreneurs: Richmond Couple Chooses ecomaids To Build a Business That Gives Back

eco-friendly-franchise-why-the-anthonys-chose-ecomaids

Caring Transitions

From Saving Lives to Easing Transitions: Why EMT Veteran Paul Yang Chose Caring Transitions

from-saving-lives-to-easing-transitions-why-emt-veteran-paul-yang-chose-caring-transitions

Comfort Keepers

Comfort Keepers® Achieves Major Milestones in Q1 2025 as Fully Franchised Model Accelerates Growth

comfort-keepers-achieves-major-milestones-in-q1-2025-as-fully-franchised-model-accelerates-growth

Sola Salons

Sola Salons Targets Boston for Strategic Franchise Growth

sola-salons-targets-boston-for-strategic-franchise-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

How Kono’s Northshore Is Bringing Hawaiian Flavors To Franchising With A Low-Cost, High-Return Model

how-konos-northshore-is-bringing-hawaiian-flavors-to-franchising-with-a-low-cost-high-return-model

Pink's Window Services - Franchise Deep Dive - 1851 Franchise

Pink’s Window Services Franchise Costs, Fees, Profit and Data for 2025

pinks-window-services-franchise-deep-dive

Ace Hardware Franchise Deep Dive - Costs, Fees, Profits and Data - 1851 Franchise

Ace Hardware Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-ace-hardware-franchise-costs-fees-profit-and-data

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Most Profitable Restaurant Franchises To Own in 2025 - 1851 Franchise

The Most Profitable Restaurant Franchises to Own in 2025

most-profitable-restaurant-franchises-to-own

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

Famous Toastery Forges a Path for Franchisees To Recover in COVID-Era

MORE STORIES LIKE THIS