Famous Toastery Introduces Partnership With Abby’s Better Nut Butter as Part of New ‘Famously Fresh’ Menu

Famous Toastery, the 25-plus unit better breakfast, brunch and lunch franchise, has always stood out with quality ingredients, a made-from-scratch menu and a commitment to excelling in the better breakfast segment. Now, with a new mantra of “Be Famous,” Famous Toastery is rolling out a revamped menu and a new “Famously Fresh” tagline. As part of that rollout, the brand is excited to announce a systemwide partnership with local North Carolina favorite Abby’s Better Nut Butter.

“This partnership is very special to us,” said Lorna Martinez, Director of Marketing. “Abby is located in our own backyard, and we believe in the product tremendously. It doesn’t have all those additives and junk in it, and the core ingredients are amazing. We are thrilled to create a marriage between our two brands.”

Raised in Charlotte, North Carolina, Abby’s Better Nut Butter founder Abby Kircher has always been invested in her health and creating a healthy lifestyle. With a drive to bridge the gap between taste and health, Abby took out her food processor, nuts, and a few natural sweeteners and began making an array of nut butter flavors and bites to create what is known today as Abby’s Better. Today, just a few years later, that product has fans all over the country.

“Abby’s Better Nut Butter is headquartered in the town over from where we started in North Carolina,” said Martinez. “When we were recently going through and updating our menu, we knew there was a great opportunity to bring Abby into the process. We have always had peanut butter, which is great, but this partnership allows us to offer an elevated option that provides a unique point of differentiation. At the same time, we wanted to make sure to stay true to our roots and offer a product our customers are looking for, combining locally-beloved flavors and a community-oriented approach to our menu.”

Famous Toastery will leverage this new partnership to introduce a soon-to-be menu staple at its restaurants, Abby’s Better Nut Butter toast, which includes the protein-infused nut butter, bacon crumbles and a drizzle of 100% grade A maple syrup.

Famous Toastery is also introducing several new menu items created from customer feedback, including a protein power bowl, shrimp and grits and Nutella toast.

These new menu items under the “Famously Fresh” banner are currently being introduced at the brand’s flagship location in Davidson, North Carolina, which recently reopened with a new look. From there, Martinez says the Famous Toastery team aims to expand Abby's Better Nut Butter toast and the rest of the new menu across its entire system.

“The famously fresh messaging needs to be something our guests can taste, see and feel,” said Martinez. “This option is not only local, but the ingredients are simple and delicious, with no additives or GMOs. We know we are providing a quality product, which is our first priority as a brand. That is what is truly important. Doing that while also supporting a small business in our community is a real win-win.”

Looking ahead, Martinez says the team is planning to utilize their partnership with Abby’s to roll out seasonal menu items moving forward. “We want this to be a recognizable and long-lasting relationship, not just a one off,” she said.

For example, Famous Toastery is gearing up to launch the “Not Your Basic Fall Menu” this year in partnership with Abby’s. Launching October 17th at specific locations, including all corporate locations and select franchise locations, the fall menu will include new drinks, such as the Spiked Warm Apple Cider and Apple Cider Mimosa, as well as new food options, such as the Autumn Bisque, Harvest Salad, Carrot Cake French Toast Casserole and more.

And with this “Famously Fresh” menu, brand president  Michael Mabry says Famous Toastery franchisees will be better equipped than ever to make a name for themselves and become famous in the communities they serve.

“It all points back to ‘be famous’ — ‘Famously Fresh’ food is just one of the ways our franchisees can become famous in their community,” said Mabry. “Everything falls into the ‘be famous’ strategy; it is the root of what we are. It allows the guests, the servers, and the kitchen to feel famous, while also allowing the franchisees to be famous because they know they have the right tools in place to take care of their guests and provide an amazing breakfast, brunch and lunch experience.”

The cost to open a Famous Toastery franchise ranges from $575,500 to $999,500, including a franchise fee starting at $45,000. To learn about franchising opportunities, please visit www.bestbreakfastfranchise.com.