1851

<a href="https://famoustoastery.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toastery-forges-a-path-for-franchisees-to-recover-in-covid-era-2714926" target="_blank" rel="nofollow">Famous Toastery</a>, a casual dining better breakfast concept with dozens of locations around Charlotte, North Carolina and the Southeast, didn’t just survive the pandemic, it laid the groundwork for a full on takeover of the pent-up demand for dine-in restaurants when the country gets back on its feet.In some ways,<a href="https://1851franchise.com/famoustoastery"> Famous Toastery</a>’s response to the pandemic followed a familiar playbook in the casual dining scene. According to <a href="https://www.linkedin.com/in/davidburgess22?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toastery-forges-a-path-for-franchisees-to-recover-in-covid-era-2714926" target="_blank" rel="nofollow">David Burgess</a>, the brand’s chief operating officer, the company had long been eyeing more tech platforms and payment options for customers, but the pandemic<a href="https://1851franchise.com/famoustoastery/famous-toastery-forges-a-path-for-franchisees-to-recover-in-covid-era-2714018#stories"> really spurred them on.</a>“Things like touchless payment and curbside delivery — we had talked about doing those things but it wasn’t until the pandemic that we put them into practice,” Burgess said. “2020 taught us we had to get it done.”And get it done they did. Famous Toastery always prided itself on giving service with personality and genuine interpersonal connections, but now it’s had to pivot to selling food online.“Some of it was just pure grit,” said Burgess of the struggle to<a href="https://1851franchise.com/famoustoastery/fsr-magazine-famous-toastery-forges-own-path-in-covid-comeback-2713778#stories"> digitize the entire operation overnight.</a> “We’d spend 24 hours a day finding the right partner. Once we had that, we spent every waking moment finishing it, partnering with our online ordering platform and making sure we were working through the kinks and not accepting failure on it. We needed it to survive. We did what we had to do to put it in place and make sure our franchisees were ready for it.”Instead of just dropping an entirely new process on the brand’s franchisees, Burgess and the leaders at corporate eased them into the new mode of business.“We handled a lot of the backoffice side of it to take the pressure off franchisees,” said Burgess. “We waited until they were ready for it. Once they had their systems in their store and were executing on online ordering, we rolled out the next wave on the reporting and refund and promoting side. In the beginning, we dealt with the customers and the backend of it.”Now, with limited dining room reopenings, the brand has applied that same work ethic to revamping the entire dining experience. While Famous Toastery already boasted the “every server is your server” model of service, it took that to the next level by making virtually any form of payment or communication accessible and acceptable.“We learned that we can’t be one dimensional when it comes to the approach for a customer,” said Burgess. “We readied ourselves for growth with system-wide touchless payments, pay at the table or via phone options, or you can even scan a QR code and process it there. We went to a digital waitlist. Customers can check in through Google and not even leave their car until they’re ready to be sat. We’ll bring the food out to you. Customers can really do everything from their car in a much more streamlined dining service. However the guest wants to be taken care of, we have the ability to do it.”Overall, the pandemic caused Famous Toastery to double down on franchisee support. Burgess and CEO <a href="https://www.linkedin.com/in/robert-maynard-2105311a9?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toastery-forges-a-path-for-franchisees-to-recover-in-covid-era-2714926" target="_blank" rel="nofollow">Robert Maynard</a> personally stepped in to help franchisees renegotiate leases on real estate when the going got tough. In the future, the brand will create an entirely new position that’s 100% devoted to supporting franchisees with these business challenges.“We basically helped mostly all the franchisees in negotiations with landlords, banks and on PPP stuff. They’re not there to run the corporate side, they're there to serve people,” said Maynard. “We take that off their plate. They just don’t have the time or knowhow, and we step in and help them negotiate deals and deferment.”But besides nailing the basics of adapting to the pandemic and supporting franchisees through uncertainty, Maynard says the brand took another, more aggressive approach that will pay dividends as the light at the end of the COVID-19 tunnel draws near.While the pandemic restrictions have caused a boom in QSR, pizza and delivery sales, Maynard says the American people are really missing eating out in a restaurant again. All available<a href="https://1851franchise.com/covid-19-vaccine-what-it-means-for-the-pizza-and-fast-food-boom-2714504#home"> statistics and metrics back him up on that claim</a>.“Life is all about food and beverage,” said Maynard. “What are you doing Friday night? It’s always around bars and restaurants. People are craving going out to nice breakfasts. People want that more than a QSR, they’re really craving that human connectivity they’re not getting. I think you're gonna see an explosion in the casual dining and fine dining world with all this pent-up demand.”So how has Famous Toastery prepared for the coming boom in dine-in restaurants? By boldly growing the brand while others were struggling to survive.“We’re setting ourselves up for that boom,” said Maynard. “We’re very bullish for the future. All things pass, and the pandemic will too. So we opened three new locations that show we’re really forging ahead and sticking to our local markets.”With the first COVID-19 vaccines already in circulation far ahead of schedule, Maynard says Famous Toastery will be there for guests when they feel safe dining out again. For that reason, the time to buy into the growing franchise is now, before the boom.“For any franchise, if you can grow your brand it helps everyone,” he said. “A rising tide lifts all boats.”Maynard says he’s looking for entrepreneurs near his local markets that corporate can support and grow with, but they have to have a vision for the future.“We’re aggressively going to refranchise again,” he said. “It gets more momentum to open more locations. We have 20 stores in the Charlotte market and we’re still growing. It helps franchisees to see the momentum, to see new people coming into the system in its core market.”Ultimately, the Famous Toastery brand is built on the core belief that nothing beats a good restaurant, a server who asks you about your day, a freshly roasted turkey breast or jabbing a corner of toast into a runny egg yolk. Burgess and Maynard believe deeply that what made them great will make them great again.“There’s nothing like going to a steakhouse or getting breakfast,” said Maynard. “There’s simply a rush to feeling normal, and now is the time to do it. You can’t be planning for six months from now then, you have to plan for it now. Now that you see the vaccine will come and calm people down, people will be ready to go out to start opening stores and start going to stores.”For entrepreneurs looking to grow with a forward thinking, customer facing brand that nails the simple pleasures of dining, take a look at Famous Toastery.To learn more about Famous Toastery franchising opportunities, <a href="http://ownatoastery.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toastery-forges-a-path-for-franchisees-to-recover-in-covid-era-2714926" target="_blank" rel="nofollow">visit their website.</a>

Famous Toastery Forges a Path for Franchisees To Recover in COVID-Era

1851 Franchise

Famous Toastery pivoted on a dime to keep its business rolling when the pandemic shuttered dining rooms, but the brand never took its eye off the ball. Now, it’s ready to reap the benefits of pent-up demand as the COVID-19 vaccine starts to spread.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

famous-toastery-forges-a-path-for-franchisees-to-recover-in-covid-era

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Famous Toastery Forges a Path for Franchisees To Recover in COVID-Era

MORE STORIES LIKE THIS