The better breakfast segment continues to be one of the hottest and fastest growing segments in the entire restaurant industry, as more consumers than ever before are flocking to premium brunch and breakfast concepts.
And with a ranking done by Forbes naming Columbia, South Carolina as a great market for job growth and positive net migration, it is no surprise that Charlotte-based better breakfast brand Famous Toastery is focused on expansion in the area, including a new corporate-owned location coming downtown in April or May of 2018.
“We are going to be the only better breakfast brand in downtown Columbia,” said Famous Toastery CEO and Founder Robert Maynard. “The restaurant sector is clearly growing in Columbia, but there is still not a ton of direct breakfast competition for us in the downtown area.”
And as Famous Toastery continues to expand, the brand has been the focus of incredible national media attention over the last several months. This includes a recent feature on FOXBusiness.com in which Maynard extolled the value of the newly unveiled tax reform policy, telling the national outlet that tax reform is going to help stimulate growth for his company.
“[We feel like we can] commit to creating more jobs and not feeling like the pressure is so great. We’re planning on growing because of it,” Maynard told FOX Business. He also mentioned that the brand had already inked new corporate and franchise leases in part because of changes to the tax code.
This follows on the heels of recent features in the Wall Street Journal, FOX Business Television’s Cavuto: Coast to Coast, Vogue, Entrepreneur Magazine, Forbes, and FOX and Friends.
The rising breakfast brand was even featured in 2016 as a Top Franchise to Watch by CNBC, recognized by Technomic as one of 12 emerging restaurant brands two years back, and more recently as one of the top 14 Restaurant Chains Ready for Lift-Off in 2018. This ongoing national press and brand recognition is a testament to the unparalleled value and opportunity that exists for prospective entrepreneurs to grow with Famous Toastery.
“The national attention we have received lately reaffirms what we already know, that at Famous Toastery we are primed to continue as the best better breakfast concept in the industry,” said Maynard. “But at the end of the day all that recognition is secondary to our main mission: to provide the best possible dining and hospitality experience to every guest that walks through our doors.”
The Famous Toastery is currently on the lookout for qualified franchisee partners to join with the brand in Columbia and beyond. And for those searching for a growing concept backed by a flurry of national buzz, the timing couldn’t be better.