Toast from Coast to Coast
Toast from Coast to Coast

Famous Toastery gears up for slow yet steady expansion.

Fresh ingredients, great tastes and unparalleled customer service have become a breakfast staple for people lucky enough to live near one of Famous Toastery’s six locations in North and South Carolina (and for those willing to take a bit of a drive – you’d be surprised how far some people will go for their Famous Toastery Benedict).

However, the Carolinas’ best-kept secret may soon find itself on the tips of tongues across the nation. Robert Maynard, co-founder and CEO of Famous Toastery, stated the franchise has designs not only on new locations in Myrtle Beach and Jacksonville, but places like Philadelphia and Long Island, as well.

Of course, Maynard and the Famous Toastery team understand the importance of taking their time. Just like with cooking, the right recipe is required for a superior finished product.

“Selling franchises is easy, but selling to the right people is difficult,” Maynard said. “We’ve said no to more people than we’ve said yes to. We look at it like an award. We’re not reliant on just anyone opening up stores.”

Instead, Famous Toastery is on the hunt for men and women who are not only passionate about the brand, but service in general.

“We don’t just want people who want to make money, because, at the end of the day, you have to love what you do,” Maynard continued. “You have to get up in the morning and want to serve and spread the Famous Toastery brand and spread your own personal brand.”

As far as the chain’s prospects in locations that already have their fair share of breakfast and lunch spots, Maynard isn’t concerned about Famous Toastery struggling to stand out.

Brian [Burchill , Famous Toastery COO] and I both have entertainment backgrounds,” Maynard said. “We took that and applied it to our restaurants. When the doors open, it’s theater. When someone busses a table, they follow a specific strategy to not only make sure everything’s clean – it’s not a greasy spoon – but also make it entertaining. It’s different – it’s kind of loud and unique and interesting. We’ve gone out of our way to make it a show. We’re fast, too. We’re not fast food, but we have fast service.”

And, of course, there’s the fact that no matter where you go, people love breakfast. Even the most die-hard Chinese food fans don’t eat fried rice and chow mein every single day. But eggs and bacon? Now that’s a sure bet regardless of the region.