The non-alcoholic beverage category continues to grow.
Non-alcoholic drinks are a swiftly growing area of the restaurant industry. According to a recent article in Fast Casual, these drinks brought in over $181 billion to the industry in 2016. Coffee and soda lead this category, while specialty beverages are expected to continue to grow.
"Beverages account for $1 out of every $5 consumers spend away from home," said David Henkes, senior principal at Technomic. This makes the category a valuable investment for restaurant owners.
The beverage category is changing with an increased emphasis on healthy products. Consumers are seeking options that contain natural sweeteners such as honey and stevia.
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