There is no denying the popularity of fast causal. According to a recent report from Euromonitor International, as reported by QSR Magazine
, fast-casual sales grew 10.4 percent globally in 2015, the best of any foodservice category. To put that into perspective, the total foodservice industry grew at only 5.7 percent.
While fast-casual is certainly growing, it still only represents seven percent of quick service traffic according to NPD Group. That's because there is a large majority in franchising that still believe in the power of traditional QSR restaurants and the experience they provide guests - namely speed of service, drive-thru, craveable menu offerings, and the potential for franchised growth.
Take for example NBA legend Ray Allen and his wife Sharon in Miami and their newly opened QSR concept Grown. Most recently they told QSR Magazine that fast food can make people's lives easier, but for them, it was still important to deliver a healthier menu that was affordable and accessible.
“It’s absolutely fast food, and that’s our goal: To make people’s lives easier, to make it convenient, to make it accessible, to make it affordable, and to make it great,” Allen told QSR Magazine. “If we can do that, then hopefully people will love it.”