Franchise News
Fast Casual: Mobile Orders Skyrocket in 2017, but 2 in 5 Still Use Cash
The new data shows that customers are split when it comes to how they want to order and pay when dining out.
Unsurprisingly, the number of restaurant visits that were paid for through a mobile app jumped 50 percent over the last year. But according to a new NPD study cited by Fast Casual, cash payment still has a prominent role in the industry. In fact, two out of every five restaurant visits are paid for in cash.
Even though the restaurant industry has been focused on technological innovation and mobile compatibility for the past few years, cash usage is something that franchisors in the restaurant industry will want to keep in mind. This new data from NPD indicates that customers are split on how they want to order and pay every time they dine out. However, app usage and mobile technology will continue to be the way of the future. The majority of customers will look to engage restaurant apps to earn rewards and loyalty points, receive specials and coupons and research menu items.
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
