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The trend of using digital signage in restaurants has increased as operators recognize the opportunities to market and brand more flexibly. According to Fast Casual, the other major incentive for in-restaurant digital signage is that it could encourage an increase in dwell times and spending amongst customers.

Fast Casual lists the four main areas for digital signage usage at restaurants: drive thrus, indoor queue lines, menu boards and in and around the dining area. A major benefit of these types of signage is that it may reduce the perceived amount of time a customer waits by giving them something to focus on other than the length of the line or time it takes to get their food.

“By encouraging longer dwell times and shorter perceived dwell/wait times through digital signage, your chain can increase the overall spend per guest and amplify engagement — ensuring the customer will be back,” writes Fast Casual.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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