1851

<p style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">There are more than 100 million #food posts on Instagram, more than three million people claiming the handle #foodie, more than eight million #foodporn posts and more than a million declarations from #foodgasms. And that is just a handful of the endless number of ways that Instagram followers express their love for food on the 6-year-old social media platform. <p style=" box-sizing: border-box; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Restaurateurs should smell the sweet scent of opportunity that these numbers bring to your door. The platform offers you not only a venue for cost-effective advertising, but also a way to connect and engage with current and potential customers. <p style=" box-sizing: border-box; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">In short, restaurateurs simply have to be on this photo and video-sharing social media platform. That's why I want to help you learn how to use it effectively. Here are the top seven recommendations for making Instagram work for you. <p style="box-sizing: border-box; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Flaunt your chef: Chefs are not only artists, they're cool. Your customers and followers love seeing a pro work his or her kitchen magic to create those food-gasmic dishes you serve. So, by all means, share behind-the-scenes photos of your kitchen staff in action. It's the kind of authentic, slice-of-life stuff Instagrammers love. <p style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> Seek guests' input: Instagrammers also love brands that love their opinions, so think about maybe creating a weekly Instagram marketing plan. Consider things like asking quirky questions one day of the week, then ask customers to post old photos another day, or ask for pictures of customers having fun on Fridays. <p style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> Tantalize with special-of-the-day photos: We can't over-emphasize the importance of this one enough. It's simple, but you'd be surprised how many customers end up ordering strictly off of that picture. Likewise, this kind of effort allows you to obtain direct measurements of how well your social media effort paid off. Consider even posting photos of your specials with a call to action, like a coupon code for the special of the day. That way you have direct, quantifiable proof of your success or failure. <a href="http://www.fastcasual.com/blogs/the-instagram-advantage-seven-rules-for-putting-this-super-visual-tool-to-work-for-you/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-seven-rules-for-putting-instagram-to-work-for-your-brand-5304" target="_blank" rel="nofollow" target="_blank" style="">Click here to read the full list.</a>

1851 Franchise

Here are the top recommendations for getting the most out of this super-visual tool.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Fast Casual: Seven Rules For Putting Instagram to Work for Your Brand

fast-casual-seven-rules-for-putting-instagram-to-work-for-your-brand

Homewatch CareGivers

How Homewatch CareGivers® Became the Wellness-Forward Home Care Franchise Built on 45 Years of Purposeful Human Interactions

how-homewatch-caregivers-became-the-wellness-forward-home-care-franchise-built-on-45-years-of-purposeful-human-interactions

Keke's Breakfast Cafe

Building a People‑Powered Breakfast Franchise: How Christie Schatz Shapes Culture at Keke’s Breakfast Cafe

kekes-breakfast-cafe-culture-and-brand-values

KidStrong Franchising, LLC

Why KidStrong is Targeting San Diego for Franchise Growth 

why-kidstrong-is-targeting-san-diego-for-franchise-growth

The Growth Coach

The Growth Coach Closes Record-Breaking Year, Marking Major Gains in Franchise Sales and Corporate Expansion

the-growth-coach-closes-record-breaking-year-marking-major-gains-in-franchise-sales-and-corporate-expansion

Caring Transitions

Why Franchising With Caring Transitions Is a Smart Investment for Entrepreneurs

why-franchising-with-caring-transitions-is-a-smart-investment-for-entrepreneurs

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

Fast Casual: Seven Rules For Putting Instagram to Work for Your Brand

MORE STORIES LIKE THIS