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Loyalty programs continue to be an important&nbsp;digital&nbsp;initiative for franchisees looking to incentivize repeat&nbsp;customers. According to <a href="https://www.fastcasual.com/news/peets-coffee-increases-loyalty-members-by-350/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fastcasual-peets-coffee-increases-loyalty-members-by-350-2706627" target="_blank" rel="nofollow" target="_blank">FastCasual</a>, Peet&#39;s&nbsp;Coffee recognized the pitfalls of their loyalty app, with it often crashing and being unreliable which left customers frustrated and unable to make purchases. The coffee brand partnered with Paytronix&nbsp;in order to enhance the app and create a more seamless customer experience.

The coffee brand saw a 350 percent increase in users over just 6 months. Users are now able to check in and pay in just seconds. Peet&#39;s is now able to notice purchasing trends and capitalize of these from a marketing perspective.&nbsp;

&quot;We can see how frequently a customer comes in and what they like to buy, and target campaigns in a more one-to-one manner, based on their lifecycle stage and behavior,&quot; Lisa Regelman, director of loyalty at Peet&#39;s Coffee, said in the release.

<a href="https://www.fastcasual.com/news/peets-coffee-increases-loyalty-members-by-350/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fastcasual-peets-coffee-increases-loyalty-members-by-350-2706627" target="_blank" rel="nofollow" target="_blank">Click here </a>for the full story.&nbsp;

FastCasual: Peet's Coffee increases loyalty members by 350%

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An improved user experience encouraged more users to take advantage of the program. 

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