1851

In an era where instant gratification is not just desired but expected,&nbsp;<a href="https://1851franchise.com/edible">Edible</a>, the renowned gifting franchise, has risen to the challenge, setting a new standard in the gifting industry with its remarkable same-day, hour-or-less delivery service. The brand’s robust delivery network (including recent partnerships with DoorDash, Uber Direct and Uber Eats) has the ability to reach the vast majority of U.S. households within an hour. This, in turn, provides&nbsp;<a href="https://franchise.edible.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=faster-than-amazon-how-edible-pulls-off-same-day-hour-or-less-delivery-2725653" target="_blank" rel="nofollow">Edible</a> franchise owners with an essential revenue stream in today’s modern retail market.&nbsp; "Last-minute shopping happens to everybody. People want to get things quick and fast — they expect it," said&nbsp;<a href="https://www.linkedin.com/in/brian-deering-345a785a?utm_source=1851franchise.com&utm_medium=article&utm_campaign=faster-than-amazon-how-edible-pulls-off-same-day-hour-or-less-delivery-2725653" target="_blank" rel="nofollow">Brian Deering</a>, Edible’s vice president of franchise operations. “This is because of the convenience offered by platforms like Amazon, where items are delivered in less than 24 hours. This expectation extends to the gifting industry as well."The Secret Sauce to Lightning-Fast DeliveriesSo, how do they pull it off? Edible's approach to same-day deliveries involves a multifaceted strategy, Deering says, that begins with an innovative menu capable of being prepared and delivered swiftly. “Upon receiving an order, a precise process is immediately initiated to guarantee delivery within an hour, often even sooner,” said Deering. “From there, it's all about the systems provided to our store teams, who have everything they need to excel at this daily.” The technological backbone of Edible's delivery prowess is its centralized online ordering and e-commerce system, for example, which alerts stores immediately upon receiving an order, thereby kickstarting the preparation and delivery process. This system, supporting all Edible stores, ensures a consistent and efficient customer experience nationwide. "We equip our franchisees with the necessary tools for one-hour delivery, employing strategies that vary from using their own delivery personnel to partnering with third-party services,” said Deering. “Our array of tools and internal platforms are designed specifically to facilitate this quick delivery, ensuring that if one option is unavailable, another can take its place. This redundancy guarantees that we meet consumer expectations without fail.”Competitive Advantage and Franchisee Support&nbsp;The original catalyst for Edible's enhanced delivery services was the emergence of the COVID-19 pandemic, which necessitated a shift towards off-premises sales among franchisees. This shift was not merely a matter of survival — it represented a strategic move to broaden the brand's influence and operational efficiency with a focus on digital solutions.Following this shift, Edible's digital evolution has not only spurred significant growth in sales but has also established the company as&nbsp;<a href="https://1851franchise.com/edible/fruit-was-just-the-beginning-how-edibles-innovative-approach-to-gifting-promises-a-sweet-future-for-consumers-2724638#featured">a frontrunner in the gifting sector</a>, adept at fulfilling and surpassing the expectations of today's consumers. “Ultimately, our delivery platform provides a significant competitive edge in nearly all markets we serve,” said Deering. “It grants franchisees an immediate advantage over competitors, positioning us as leaders in offering unique and special gifts. This advantage allows every franchise owner the opportunity to thrive in their market. While many claim to offer similar services, our strategic approach and consistent delivery afford our franchisees a distinct advantage as they join and expand their local business with our brand.” The Future of Delivery and Gifting As Edible continues to pioneer the future of retail and gifting, it remains steadfast in its mission to exceed customer expectations through technological innovation, operational efficiency and unwavering support for its franchisees. In doing so, Edible not only challenges the status quo but also redefines what it means to be a leader in the modern gifting sector. The brand has announced its&nbsp;<a href="https://1851franchise.com/edible/the-dominos-of-gifting-why-edibles-customer-centric-nextgen-store-is-the-must-invest-franchise-of-2024-2724637">"NextGen" store</a>, for example, which blends the convenience and reach of this same-day delivery platform with the tangible, personal touch of in-store experiences. The prototype, designed for efficiency and powered by data analytics and advanced ordering systems, offers a streamlined approach to digital retail, reflecting Edible's ambition to become "the Domino’s of gifting."“Consumer behavior constantly evolves, even more so in the previous few years, so embracing change is essential for staying ahead of the curve in today’s fast-paced market,” said&nbsp;<a href="https://www.linkedin.com/in/somiafarid/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=faster-than-amazon-how-edible-pulls-off-same-day-hour-or-less-delivery-2725653" target="_blank" rel="nofollow">Somia Farid Silber</a>, president of Edible Brands. “We are continually reimagining our business model to keep up with evolving consumer behavior, putting the consumer — what they want and what they need — at the center of our decisions.” With plans to expand in the next year, Edible is poised for continued growth and success.For more information, visit:&nbsp;<a href="https://franchise.edible.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=faster-than-amazon-how-edible-pulls-off-same-day-hour-or-less-delivery-2725653" target="_blank" rel="nofollow">https://franchise.edible.com/</a>

Edible® Franchise: Delivering Faster Than Amazon

1851 Franchise

Fueled by a robust tech stack and e-commerce platform, Edible has the ability to reach an impressive number of U.S. households within an hour.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Faster than Amazon: How Edible® Pulls Off Same Day, Hour-or-Less Delivery 

faster-than-amazon-how-edible-pulls-off-same-day-hour-or-less-delivery

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Faster than Amazon: How Edible® Pulls Off Same Day, Hour-or-Less Delivery

MORE STORIES LIKE THIS