FAT Brands Inc., the global restaurant franchising company behind well-known names like Fatburger, Johnny Rockets and Twin Peaks, has announced it will now accept Bitcoin for franchisee royalty payments.
This makes FAT Brands the first restaurant franchise company to embrace cryptocurrency as a payment method for royalties, according to its press release. The initiative, which applies across its 2,300+ locations worldwide, is especially aimed at supporting international franchise partners.
“Over the years, Bitcoin has transformed into a mainstream asset and, as a company, we see great value in expanding our forms of payments for our franchisees, especially for our international partners, who make up over 20 percent of our portfolio,” said Taylor Wiederhorn, chief operating officer of FAT Brands, in a press release. “We look forward to utilizing Bitcoin as an efficient tool for streamlining and simplifying the payment process and are excited to be at the forefront of this evolution in embracing Bitcoin as it continues to grow in popularity.”
This announcement could be a signal of growing momentum toward cryptocurrency integration in franchising. FAT Brands' adoption of Bitcoin for royalty payments may pave the way for other franchisors to explore digital currency as a viable financial tool, particularly in reducing currency conversion fees and simplifying international payments. As blockchain technology continues to gain traction, this move highlights how franchisors can innovate beyond operations and marketing by rethinking how they manage their financial ecosystems. If successful, it could mark the beginning of broader fintech adoption in the franchise sector.
Read the press release here.
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