Franchise Deep Dive: Twin Peaks Restaurants Franchise Costs, Fees, Profit and Data

LAST UPDATED: August 2024
FRANCHISE WEBSITE: https://twinpeaksfranchise.com/
NUMBER OF LOCATIONS: 100+
REPORTED COST TO GET IN: $1,520,800 - $5,106,500
REPORTED ROI (Item 19): $5,801,663 (average franchise unit volume)

Twin Peaks Restaurants is a sports bar franchise under the FAT Brands umbrella known for its “lodge-style atmosphere, craft beers and scenic views.”

How Many Twin Peaks Locations Are There?

Twin Peaks was founded in 2005 in the Dallas suburb of Lewisville by restaurant veterans Randy DeWitt and Scott Gordon. The brand quickly gained recognition for its unique lodge-style atmosphere, made-from-scratch food and sports entertainment. By 2010, Twin Peaks was named Hot Concepts by Nation’s Restaurant News, marking its rise in the casual dining segment. The following year, the brand won the IFA’s Franchisee of the Year award and was included in Restaurant Business magazine’s The Future 50.

In 2014, Bloomberg dubbed Twin Peaks as "America’s Fastest Growing Restaurant Chain," and the brand was included in the FSR 50’s Top 10 Fast-Growing, High-Performing Chains in 2015. Twin Peaks demonstrated its commitment to the community by donating $405,000 to the Folds of Honor Foundation in 2018. The brand continued to garner accolades, receiving the ZOR Award for Best Sports Bars to Franchise in 2020. 

In 2021, Twin Peaks was acquired by FAT Brands for $300 million. FAT Brands is a global franchising company with a portfolio that includes popular names such as Fatburger, Johnny Rockets, Buffalo's Cafe and more. 

Today, Twin Peaks operates over 100 locations in 26 states across the United States and Mexico, with plans for further expansion both domestically and internationally.

What Is Twin Peaks’ Business Model?

Twin Peaks operates on a full-service casual dining model that emphasizes five key brand pillars: the Twin Peaks Girls, made-from-scratch food, 29° draft beer, sports on wall-to-wall TVs, and a local lodge atmosphere. This model is designed to provide a unique dining experience that combines high-quality food and beverages with a lively and welcoming environment. Franchisees benefit from a comprehensive support system that includes site selection, training, marketing, and operational guidance.

How Much Can Twin Peaks Franchise Owners Make?

The average franchise unit volume for Twin Peaks was $5,801,663 for restaurants open and operating for a full 52 weeks during fiscal year 2023. Additionally, the average cost of goods sold is 26.0%, and the average labor cost is 29.8%, according to the brand’s website.

How Much Does It Cost to Open a Twin Peaks Franchise?

The initial investment required to open a Twin Peaks franchise ranges from $1,520,800 to $5,106,500. This includes the franchise fee, real estate, equipment, initial training, marketing and other startup costs.

What Is the Franchise Fee for Twin Peaks?

The initial franchise fee for Twin Peaks is $50,000. Additionally, there is a 5% royalty fee and a 2.5% advertising/marketing fee. Franchise candidates must have a minimum net worth of $5,000,000.

Who’s On Twin Peaks’ Leadership Team?

• Joe Hummel — Chief Executive Officer
• Roger Gondek — Chief Operating Officer
• Mike Locey — Chief Development Officer
• Scott Gray — Chief Financial Officer
• Clay Mingus — Chief Legal Officer
• Lexi Burns — Vice President of Talent Management
• Ray Bodnar — Vice President of Franchise Sales and Development
• Destinee Rollins — Vice President of Marketing
• Hope Barnes — Vice President of Financial and Strategic Planning

What Helpful Articles Can I Read to Learn More About Twin Peaks?

• FAT Brands Reports Ongoing Success of Key Brands Fazoli’s and Twin Peaks Despite Uncertainty at the Top
• Twin Peaks Scales New Heights with Landmark Q2 Achievements
• Twin Peaks Raises $100,000 for Tunnel to Towers Foundation

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