FirstLight - Executive Q&A

Scott Oaks, Director of Franchise Development

What about FirstLight Home Care makes it unique within its industry?

Our focus on quality, service excellence, client satisfaction and executive leadership. Our operating model is rooted in a Culture of Care philosophy that is always at the core of our service offerings, caregiver recruitment and retention and client satisfaction; providing service to adults 18 and over in need of non-medical home care

What have been some of the brand's most important milestones over the past five years?

First 50 franchisees; $50 mm in system-wide revenues; annual awards from franchise and home health care publications and organizations as the quality leader in this space. Franchise Owner Satisfaction as measured by an independent third party (Franchise Business Review)

What plans does the brand have in the coming years (to highlight momentum)?

Award 35-40 new locations each year; initiate our international growth; additional business model revenue streams for our franchisees, that are in alignment with our core business, non-medical in home care

What does an ideal franchisee look like?

Community-minded and people oriented. Passion for the business. Propensity to "give back" and "make a difference"

Why is FirstLight Home Care a good investment?

In home care is the #1 growth industry in the United States; 85-90% of those surveyed prefer to stay and age in the home versus going into a facility; low investment franchise; not predicated on brick and mortar/retail location; current and future changes to health care, LT care insurance, Medicaid, Medicare, all will continue to fuel the in home care industry.