1851

It is no secret that <a href="https://www.forbes.com/sites/michelinemaynard/2018/10/16/people-are-sitting-down-less-often-to-eat-and-that-may-become-a-headache-for-restaurants/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823#36cbcf224c98" target="_blank" rel="nofollow">fewer and fewer people are sitting down at restaurants to eat</a>. With <a href="https://1851franchise.com/digital-ordering-will-triple-by-2020-report-2709086">online sales booming</a> and <a href="https://1851franchise.com/third-party-delivery-apps-continue-to-take-over-the-game-2710464">third-party partnerships</a> popping up all over the foodservice space, many casual dining franchisors are struggling to keep up with the times.&nbsp;This week, <a href="https://www.businesswire.com/news/home/20191211005134/en/IHOP%C2%AE-Announces-Plans-Debut-Flip%E2%80%99d%E2%84%A2-New-Fast?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">IHOP announced the debut of a new fast casual concept called Flip'd</a>, with its first store slated to open in Atlanta in April of 2020. Flip'd will be a standalone brand within the IHOP portfolio?, and sites in New York City, San Francisco, Denver and Washington, D.C. are also under consideration.&nbsp;Instead of IHOP’s usual sitdown customer, the fast casual Flip’d concept will target the <a href="https://1851franchise.com/pizza-hut-to-test-cubbie-system-pick-up-location-in-los-angeles-2710559">to-go and delivery crowd</a> with <a href="https://1851franchise.com/self-service-kiosk-market-to-reach-over-30-billion-2710538">guests ordering from a digital kiosk</a>, directly at the counter or online. The menu is inspired by IHOP favorites and will include a build-your-own pancake bar with mix-ins and toppings, egg combos and egg sandwiches, made-to-order breakfast burritos, Ultimate Sandwiches such as the Black Angus Steakburger and Buttermilk Crispy Chicken, a variety of coffee and juices and grab-and-go salads and wraps.While the <a href="https://foodinstitute.com/focus/full-service-restaurants-struggle-amid-success?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">full-service dining segment struggles with mediocre same-store sales</a>, these kind of fast casual spinoff concepts are becoming a very popular growth strategy for franchisors.&nbsp;In February of 2019, The Cheesecake Factory opened an Asian fast casual concept called <a href="https://www.nrn.com/casual-dining/cheesecake-factorys-fast-casual-spinoff-set-open?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">Social Monk Asian Kitchen</a>. That same month, Hooters announced<a href="https://www.chicagobusiness.com/restaurants/hooters-minus-short-shorts-expanding-here?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow"> its fast casual concept Hoots</a>. In May, <a href="https://www.nrn.com/fast-casual/famous-dave-s-unveils-first-fast-casual-format?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">Famous Dave&#x2019;s* launched its first fast casual restaurant</a> in Tuscon, Arizona. <a href="https://www.restaurantdive.com/news/cracker-barrel-buys-maple-street-biscuit-company-for-36m/564895/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">Cracker Barrel acquired fast casual breakfast restaurant Maple Street Biscuit Company</a> for $36 million in October. Outback also offers a fast casual concept, <a href="https://www.restaurantbusinessonline.com/operations/outback-tries-fast-casual-spinoff?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">Aussie Grille</a>, within international markets.These spinoff concepts allow full-service dining brands to veer into the <a href="https://www.qsrmagazine.com/news/study-fast-casual-traffic-only-segment-grow-last-5-years?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">growing fast casual segment</a> by offering customers quicker options and a better online ordering and delivery platform. The new concepts also allow franchisors to <a href="https://1851franchise.com/on-the-go-business-travelers-prove-to-be-an-important-demographic-for-qsr-and-fast-casual-franchises-2710927#author">cater to the on-to-go crowd</a>. In fact, IHOP has been expanding into travel centers recently, <a href="https://www.restaurantdive.com/news/ihop-to-open-94-units-in-largest-franchisee-agreement-ever/566164/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">signing its largest franchise agreement ever</a> to open 94 units over five years with TravelCenters of America.So, will Flip’d be the <a href="https://1851franchise.1851franchise.com/3-times-brands-knocked-it-out-of-park-with-social-media-2710651?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">IHOB</a> we were all waiting for? Only time will tell.&nbsp;

Flip'd by IHOP: Why Fast Casual Spinoff Concepts are the Latest Trend for Full-Service Dining Brands

1851 Franchise

IHOP will debut a new fast casual concept called Flip'd in April of 2020, with its first store slated to open in Atlanta.


flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands

Beansquad

Beyond the Books: BeanSquad’s Strategic Financial Guidance for Franchise Growth

beyond-the-books-beansquads-strategic-financial-guidance-for-franchise-growth

Jollibee

Executive Q&A: Beth Dela Cruz, President of JBM LLC, the franchisor of Jollibee in North America

executive-qa-beth-dela-cruz-president-of-jbm-llc-the-franchisor-of-jollibee-in-north-america

Top 5 Reasons Jollibee Is the Hottest Franchise Opportunity Right Now

top-5-reasons-jollibee-is-the-hottest-franchise-opportunity-right-now

Jollibee-Consumer-Positioning-Article-2025

Jollibee: Rising Star in Quick-Service Restaurants

jollibee-rising-star-in-quick-service-restaurants

Jollibee - Launch-Story-Franchise-Positioning-Article - 2025

Why Jollibee Is the $4.5 Million Average Goss Sales QSR Franchise Opportunity Entrepreneurs Can't Ignore in 2025

why-jollibee-is-the-45-million-average-goss-sales-qsr-franchise-opportunity-entrepreneurs-cant-ignore-in-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

From Personal Care to Purpose-Driven Business: Why This Couple Is Bringing Griswold to Houston

from-personal-care-to-purpose-driven-business-why-this-couple-is-bringing-griswold-to-houston

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

Franchisee spotlight graphic with photo of Ed Holmes and Papa Murphy's logo

Thirty Years of Take ‘n’ Bake: Ed Holmes Reflects on a Lifetime With Papa Murphy’s

papa-murphys-franchise-ed-holmes-30-years

Flip'd by IHOP: Why Fast Casual Spinoff Concepts are the Latest Trend for Full-Service Dining Brands

MORE STORIES LIKE THIS