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It is no secret that <a href="https://www.forbes.com/sites/michelinemaynard/2018/10/16/people-are-sitting-down-less-often-to-eat-and-that-may-become-a-headache-for-restaurants/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823#36cbcf224c98" target="_blank" rel="nofollow">fewer and fewer people are sitting down at restaurants to eat</a>. With <a href="https://1851franchise.com/digital-ordering-will-triple-by-2020-report-2709086">online sales booming</a> and <a href="https://1851franchise.com/third-party-delivery-apps-continue-to-take-over-the-game-2710464">third-party partnerships</a> popping up all over the foodservice space, many casual dining franchisors are struggling to keep up with the times.&nbsp;This week, <a href="https://www.businesswire.com/news/home/20191211005134/en/IHOP%C2%AE-Announces-Plans-Debut-Flip%E2%80%99d%E2%84%A2-New-Fast?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">IHOP announced the debut of a new fast casual concept called Flip'd</a>, with its first store slated to open in Atlanta in April of 2020. Flip'd will be a standalone brand within the IHOP portfolio?, and sites in New York City, San Francisco, Denver and Washington, D.C. are also under consideration.&nbsp;Instead of IHOP’s usual sitdown customer, the fast casual Flip’d concept will target the <a href="https://1851franchise.com/pizza-hut-to-test-cubbie-system-pick-up-location-in-los-angeles-2710559">to-go and delivery crowd</a> with <a href="https://1851franchise.com/self-service-kiosk-market-to-reach-over-30-billion-2710538">guests ordering from a digital kiosk</a>, directly at the counter or online. The menu is inspired by IHOP favorites and will include a build-your-own pancake bar with mix-ins and toppings, egg combos and egg sandwiches, made-to-order breakfast burritos, Ultimate Sandwiches such as the Black Angus Steakburger and Buttermilk Crispy Chicken, a variety of coffee and juices and grab-and-go salads and wraps.While the <a href="https://foodinstitute.com/focus/full-service-restaurants-struggle-amid-success?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">full-service dining segment struggles with mediocre same-store sales</a>, these kind of fast casual spinoff concepts are becoming a very popular growth strategy for franchisors.&nbsp;In February of 2019, The Cheesecake Factory opened an Asian fast casual concept called <a href="https://www.nrn.com/casual-dining/cheesecake-factorys-fast-casual-spinoff-set-open?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">Social Monk Asian Kitchen</a>. That same month, Hooters announced<a href="https://www.chicagobusiness.com/restaurants/hooters-minus-short-shorts-expanding-here?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow"> its fast casual concept Hoots</a>. In May, <a href="https://www.nrn.com/fast-casual/famous-dave-s-unveils-first-fast-casual-format?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">Famous Dave&#x2019;s* launched its first fast casual restaurant</a> in Tuscon, Arizona. <a href="https://www.restaurantdive.com/news/cracker-barrel-buys-maple-street-biscuit-company-for-36m/564895/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">Cracker Barrel acquired fast casual breakfast restaurant Maple Street Biscuit Company</a> for $36 million in October. Outback also offers a fast casual concept, <a href="https://www.restaurantbusinessonline.com/operations/outback-tries-fast-casual-spinoff?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">Aussie Grille</a>, within international markets.These spinoff concepts allow full-service dining brands to veer into the <a href="https://www.qsrmagazine.com/news/study-fast-casual-traffic-only-segment-grow-last-5-years?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">growing fast casual segment</a> by offering customers quicker options and a better online ordering and delivery platform. The new concepts also allow franchisors to <a href="https://1851franchise.com/on-the-go-business-travelers-prove-to-be-an-important-demographic-for-qsr-and-fast-casual-franchises-2710927#author">cater to the on-to-go crowd</a>. In fact, IHOP has been expanding into travel centers recently, <a href="https://www.restaurantdive.com/news/ihop-to-open-94-units-in-largest-franchisee-agreement-ever/566164/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">signing its largest franchise agreement ever</a> to open 94 units over five years with TravelCenters of America.So, will Flip’d be the <a href="https://1851franchise.1851franchise.com/3-times-brands-knocked-it-out-of-park-with-social-media-2710651?utm_source=1851franchise.com&utm_medium=article&utm_campaign=flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823" target="_blank" rel="nofollow">IHOB</a> we were all waiting for? Only time will tell.&nbsp;

Flip'd by IHOP: Why Fast Casual Spinoff Concepts are the Latest Trend for Full-Service Dining Brands

1851 Franchise

IHOP will debut a new fast casual concept called Flip'd in April of 2020, with its first store slated to open in Atlanta.


flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands

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Flip'd by IHOP: Why Fast Casual Spinoff Concepts are the Latest Trend for Full-Service Dining Brands

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