A demand for tech-driven experiences has resulted in the popularity of self-order kiosks within the QSR and fast casual segments.
According to an article on ResturauntDive, the self-service kiosk market is set to reach an astonishing $30 billion by 2024. The research comes from a report by Tillster, which surveyed over 2,000 QSR and fast casual customers.
Brands such as McDonalds, Panera and Sonic have adopted the tech-driven model as a way to save on labor costs, encourage menu browsing and offer shorter lines. Certain pilot tests have shown an increase in foot traffic and sales but the verdict is still out whether the technology will provide a worthwhile value.
Of course, the self-service kiosk technology is relatively new and still being developed. “The software that powers the technology will need to be user-friendly and bug-free if consumers are going to adopt the concept,” according to the article. “The system also has to integrate flawlessly with the restaurant and can't cause regular order traffic at the counter to get backlogged.”
Other companies such as Taco Bell and Subway are currently in the midst of revamping stores to include self-order kiosks, the former aiming to install the technology in all locations by the end of 2019.
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