1851

Even as some states begin to re-open, business across the country continue to grapple with the devastating economic fallout of the coronavirus crisis and the rapidly shifting consumer habits it has created. Franchise brands are no exception, but their unique business model offers some valuable resources that independent businesses lack.<a href="https://www.forbes.com/sites/stevenbeagelman/2020/04/30/why-franchise-leadership-is-more-important-than-ever-amid-covid-19/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-why-franchise-leadership-is-more-important-than-ever-amid-covid-19-2713200#3332f9cd5c00" target="_blank" rel="nofollow">In a recent article for Forbes Magazine</a>, founder and CEO of SMB Franchise Advisors Steven Beagelman discussed how franchisors are able — and in fact obligated to —&nbsp;support their franchisees throughout this unprecedented crisis.<blockquote>The franchise industry is undoubtedly facing a situation unlike anything it has seen before. The COVID-19 crisis has caused brands across nearly every industry to temporarily close their doors or rethink their operations, putting franchisors in a position where they need to act fast in order to provide the necessary support. Now more than ever, franchisors must show true leadership for their franchisees and team members so that they can respond, recover and thrive.</blockquote>The first step? Communication. Beagelman advises franchisors to set up robust new communications protocols to ensure that every franchisee is on the same page about reopening plans, best practices, messaging and a range of other crucial details.<blockquote>To achieve this, many franchisors are rolling out new initiatives to enhance the level of communication throughout their network. In addition to the usual franchise support, brands are adding more conference calls, webinars and regular video town hall meetings as well as more frequent one-on-one conversations to keep franchisees in the loop. Since the situation is changing rapidly, especially as certain states start to reopen, franchisees need to receive up-to-date information on available resources, whether it is financing options, the SBA CARES Act which includes the PPP and other loans, vendor partnerships or potential rent deferment.</blockquote>Next, Beagelman urges franchisors to strategically adapt their business model to the new consumer environment and to start planning for the post-covid future.<blockquote>it’s also important for franchise brands to be prepared for the “new normal” of the future. That means speaking with franchisees about how they’re going to ramp back up once consumers are spending again. Many teams are halting advertising and marketing altogether to preserve cash flow while some are staying the course in an effort to keep momentum. Even if active advertising needs to be pulled back a bit, brands should adjust the sales messaging to align with a more empathetic mindset.</blockquote><a href="https://www.forbes.com/sites/stevenbeagelman/2020/04/30/why-franchise-leadership-is-more-important-than-ever-amid-covid-19/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-why-franchise-leadership-is-more-important-than-ever-amid-covid-19-2713200#3332f9cd5c00" target="_blank" rel="nofollow">Read the full article at Forbes.com</a>.

Forbes: Why Franchise Leadership Is More Important Than Ever Amid COVID-19

1851 Franchise

Founder and CEO of SMB Franchise Advisors Steven Beagelman on how franchisors can help lead their teams through this crisis.

forbes-why-franchise-leadership-is-more-important-than-ever-amid-covid-19

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Children's Lighthouse

How Children’s Lighthouse Franchisees Scale to Multiple Locations

how-childrens-lighthouse-franchisees-scale-to-multiple-locations

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Forbes: Why Franchise Leadership Is More Important Than Ever Amid COVID-19

MORE STORIES LIKE THIS