1851

Even as some states begin to re-open, business across the country continue to grapple with the devastating economic fallout of the coronavirus crisis and the rapidly shifting consumer habits it has created. Franchise brands are no exception, but their unique business model offers some valuable resources that independent businesses lack.<a href="https://www.forbes.com/sites/stevenbeagelman/2020/04/30/why-franchise-leadership-is-more-important-than-ever-amid-covid-19/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-why-franchise-leadership-is-more-important-than-ever-amid-covid-19-2713200#3332f9cd5c00" target="_blank" rel="nofollow">In a recent article for Forbes Magazine</a>, founder and CEO of SMB Franchise Advisors Steven Beagelman discussed how franchisors are able — and in fact obligated to —&nbsp;support their franchisees throughout this unprecedented crisis.<blockquote>The franchise industry is undoubtedly facing a situation unlike anything it has seen before. The COVID-19 crisis has caused brands across nearly every industry to temporarily close their doors or rethink their operations, putting franchisors in a position where they need to act fast in order to provide the necessary support. Now more than ever, franchisors must show true leadership for their franchisees and team members so that they can respond, recover and thrive.</blockquote>The first step? Communication. Beagelman advises franchisors to set up robust new communications protocols to ensure that every franchisee is on the same page about reopening plans, best practices, messaging and a range of other crucial details.<blockquote>To achieve this, many franchisors are rolling out new initiatives to enhance the level of communication throughout their network. In addition to the usual franchise support, brands are adding more conference calls, webinars and regular video town hall meetings as well as more frequent one-on-one conversations to keep franchisees in the loop. Since the situation is changing rapidly, especially as certain states start to reopen, franchisees need to receive up-to-date information on available resources, whether it is financing options, the SBA CARES Act which includes the PPP and other loans, vendor partnerships or potential rent deferment.</blockquote>Next, Beagelman urges franchisors to strategically adapt their business model to the new consumer environment and to start planning for the post-covid future.<blockquote>it’s also important for franchise brands to be prepared for the “new normal” of the future. That means speaking with franchisees about how they’re going to ramp back up once consumers are spending again. Many teams are halting advertising and marketing altogether to preserve cash flow while some are staying the course in an effort to keep momentum. Even if active advertising needs to be pulled back a bit, brands should adjust the sales messaging to align with a more empathetic mindset.</blockquote><a href="https://www.forbes.com/sites/stevenbeagelman/2020/04/30/why-franchise-leadership-is-more-important-than-ever-amid-covid-19/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-why-franchise-leadership-is-more-important-than-ever-amid-covid-19-2713200#3332f9cd5c00" target="_blank" rel="nofollow">Read the full article at Forbes.com</a>.

Forbes: Why Franchise Leadership Is More Important Than Ever Amid COVID-19

1851 Franchise

Founder and CEO of SMB Franchise Advisors Steven Beagelman on how franchisors can help lead their teams through this crisis.

forbes-why-franchise-leadership-is-more-important-than-ever-amid-covid-19

SweatHouz

SweatHouz SWTHZ Franchise - Hunter and Mallory Mitchem - Franchisee Feature - 1851 Franchise

From Aerospace to Wellness: Hunter Mitchem’s Journey to a SweatHouz Empire

sweathouz-franchise-hunter-mitchem-6g

Onigilly Japanese Kitchen

Onigilly - Low Operating Costs Drive High Returns for Franchisees - 1851 Franchise

Maximize Your ROI: How Onigilly’s Low Operating Costs Drive High Returns for Franchisees

onigilly-franchise-fast-casual-franchise-opportunity

Layne's Chicken Fingers

What Is the Layne’s Franchise Disclosure Document, and What Will I Find in It?

laynes-franchise-disclosure-document

Athletech News: How SWTHZ Delivers on Wellness Demands of All Kinds

swthz-delivers-wellness-demands-contrast-therapy

TruBlue Home Service Ally

Why Protected Territories Matter and How the TruBlue Franchise Delivers

why-protected-territories-matter-and-how-the-trublue-franchise-delivers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Top Arts and Creative Learning Franchises for 2025

top-arts-creative-learning-franchises

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Forbes: Why Franchise Leadership Is More Important Than Ever Amid COVID-19

MORE STORIES LIKE THIS