1851

The booze industry is continuing to perform well, and Coca-Cola is taking notice. <a href="http://www.foxbusiness.com/features/coca-cola-to-launch-first-alcoholic-drink?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fox-business-coca-cola-to-launch-first-alcoholic-drink-2705836" target="_blank" rel="nofollow" target="_blank">According to a Fox Business article</a>, the iconic soft drink company is rolling out its first alcoholic beverage.

The beverage company announced the move by saying that it&rsquo;s going to test the waters in Japan, which has an emerging market for Chu-Hi, a canned drink that&rsquo;s made with the Japanese spirit shochu. It&rsquo;s likely that the new product will only be available in Japan, however, it&rsquo;s unclear as to whether or not this will lead to alcoholic beverages making their way to the U.S. and brands and franchises that offer Coca-Cola products.

In an interview with Fox Business, Howard Telford, the head of soft drinks at Euromonitor International, said, &ldquo;Company leadership have spoken recently about being less afraid to experiment in terms of innovation&mdash;and dipping a toe into this category makes particular sense in Japan where the style of beverage is more familiar to customers and the pace of CPG [consumer packaged goods] innovation is faster.&rdquo; He continued, &ldquo;This is a departure for Coca-Cola, but I think this reflects the way that changing consumer tastes are pushing the company into less familiar areas like premium dairy, coffee, tea and now low-alcohol flavored drinks.&rdquo;

<a href="http://www.foxbusiness.com/features/coca-cola-to-launch-first-alcoholic-drink?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fox-business-coca-cola-to-launch-first-alcoholic-drink-2705836" target="_blank" rel="nofollow" target="_blank">To read the original article, click here</a>.

Fox Business: Coca-Cola to Launch First Alcoholic Drink

1851 Franchise

The new product is likely to be limited to Japan as Coca-Cola breaks its tradition of offering exclusively non-alcoholic beverages. 

fox-business-coca-cola-to-launch-first-alcoholic-drink

Mosquito Squad Plus

How This Marine Corps Veteran Found Freedom and Purpose With Mosquito Squad

how-this-marine-corps-veteran-found-freedom-and-purpose-with-mosquito-squad

Spadea Lignana Franchise Attorneys

How The DeFelice Brothers Turned a $10,000 Loan Into an Award-Winning Franchise With Help From Spadea Lignana

how-the-defelice-brothers-turned-a-10000-loan-into-an-award-winning-franchise-with-help-from-spadea-lignana

Caring Transitions

How This Gilbert Entrepreneur Found Purpose Helping Families Through Life’s Transitions

how-this-gilbert-entrepreneur-found-purpose-helping-families-through-lifes-transitions

USA Ninja Challenge

Where Passion Meets Purpose: USA Ninja Challenge Gives Franchisees the Power to Change Lives

where-passion-meets-purpose-usa-ninja-challenge-gives-franchisees-the-power-to-change-lives

SweatHouz

From Finance to Wellness: Natalie Siewers’ Path to Leading SweatHouz in Northern Virginia

sweathouz-franchise-northern-virginia-natalie-siewers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Fox Business: Coca-Cola to Launch First Alcoholic Drink

MORE STORIES LIKE THIS