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The booze industry is continuing to perform well, and Coca-Cola is taking notice. <a href="http://www.foxbusiness.com/features/coca-cola-to-launch-first-alcoholic-drink?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fox-business-coca-cola-to-launch-first-alcoholic-drink-2705836" target="_blank" rel="nofollow" target="_blank">According to a Fox Business article</a>, the iconic soft drink company is rolling out its first alcoholic beverage.

The beverage company announced the move by saying that it&rsquo;s going to test the waters in Japan, which has an emerging market for Chu-Hi, a canned drink that&rsquo;s made with the Japanese spirit shochu. It&rsquo;s likely that the new product will only be available in Japan, however, it&rsquo;s unclear as to whether or not this will lead to alcoholic beverages making their way to the U.S. and brands and franchises that offer Coca-Cola products.

In an interview with Fox Business, Howard Telford, the head of soft drinks at Euromonitor International, said, &ldquo;Company leadership have spoken recently about being less afraid to experiment in terms of innovation&mdash;and dipping a toe into this category makes particular sense in Japan where the style of beverage is more familiar to customers and the pace of CPG [consumer packaged goods] innovation is faster.&rdquo; He continued, &ldquo;This is a departure for Coca-Cola, but I think this reflects the way that changing consumer tastes are pushing the company into less familiar areas like premium dairy, coffee, tea and now low-alcohol flavored drinks.&rdquo;

<a href="http://www.foxbusiness.com/features/coca-cola-to-launch-first-alcoholic-drink?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fox-business-coca-cola-to-launch-first-alcoholic-drink-2705836" target="_blank" rel="nofollow" target="_blank">To read the original article, click here</a>.

Fox Business: Coca-Cola to Launch First Alcoholic Drink

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The new product is likely to be limited to Japan as Coca-Cola breaks its tradition of offering exclusively non-alcoholic beverages. 

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