Franchise News
Fox Business: PepsiCo To Buy Probiotic Drinks Maker KeVita
PepsiCo tries to tap health conscious consumers by purchasing health beverage maker company
On Tuesday, PepsiCo Inc announced its purchase of health beverage maker KeVita Inc, reports Fox Business, “in an effort to diversify its soft drinks business and tab health conscious consumers.”
All of California-based KeVita’s two dozen plus flavors of probiotic drinks are gluten-free, vegan and organic.
The Dr Pepper Snapple Group Inc also announced that it would purchase Bai Brands LLC, an antioxidant beverages maker. It’s clear that there was a big of competition taking place between the Dr Pepper Snapple Group Inc and PepsiCo Inc, seeing as Reuters reported Pepsi was nearing a deal to purchase KeVita just last month.
All these purchases took place only a week after five U.S. cities announced new taxes on sodas.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
