Franchise News

Fox Business: Will Cold Snap Chill the U.S. Economy?
Historically, extreme weather takes a toll on consumer spending.

Franchise News

Historically, extreme weather takes a toll on consumer spending.

With the holiday season officially behind us, the retail industry’s busiest season has come to a close. But now, the cold weather has industry experts asking if the expected cooldown in January will be amplified?
A recent Fox Business article notes that extreme weather events have always impacted the economy. Right now, states spanning the Midwest and East Coast are experiencing record lows, with more low temperatures on the way. That could be a bad sign for the economy—the Polar Vortex of 2013 and 2014 cost the U.S. economy about $4 billion, according to Planalytics. But that doesn’t necessarily mean that a major slowdown is about to start.
In an interview with Fox Business, Wells Fargo Securities Managing Director and Senior Economist said, “Right now, the impact is fairly minimal because we are coming off the holiday season and few areas have been shut down due to snow or ice.”
However, that can change with the weather. Back during the cold snap of 2013 and 2014, Fox Business recalls a research note from Goldman Sachs saying that colder-than-normal weather has the potential to slow down economic activity, especially in weather-sensitive industries.
To read the original article, click here.
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Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.