1851

<h4 style="margin-left:0px;">The Next McDonald's (Big Idea)</h4>Give Franchise Buyers Everything ... In Your Item 19 Financial Performance Representations<figure class="image image-style-align-right"><img src="https://1851-prod.s3.amazonaws.com/story/editor/1630092139_unnamed (6).png"></figure>Well, not everything but, for many franchisors, more than what’s in your current Item 19.Your Item 19 needs to reaffirm with your brand...brand story ... and the operational differentiators that make your brand unique.How do you do this?Well, at a baseline level you need an Item 19 and you need Gross Sales and Operating Profits Data …Then you need to provide a data deep-dive that gives franchisee candidates and brokers better insights into your business.The type of deep-dive data that you’ll need to deliver, naturally, will depend on what you are offering and your business model, e.g., retail, service, mobile, part-time, full-time, lifestyle, ROI …Some data ideas for exploring these deep-dive metrics:<ul><li>Your Customers - Gross Sales from repeat customers vs. new customers; average sales; customer demographics</li><li>Your Operations - Gross Sales breakdowns between categories of services; categories of products; service sales vs retail sales</li><li>Your Margins - Cost of Goods Sold; Cost of Services Provides; Customer Acquisition Costs; Operating Costs</li><li>Your Marketing - Customer conversion ratios like Contact Center Calls to converted estimate, or web visitors to customer contacts…</li><li>Your Trouble Spots - Not everything is perfect ... franchisee validation is built on managed expectations and honesty. Build honesty and transparency into your Item 19 and, that may even mean, including extremely relevant but not so favorable data.</li></ul>Do not follow the advice of <a href="https://dddilaw.infusion-links.com/api/v1/click/4978025090646016/5857826140717056?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-5-burning-franchise-questions-and-the-truthful-answers-2716530" target="_blank" rel="nofollow">King Leonidas</a> in your Item 19.<h4 style="margin-left:0px;">News You Can (Actually) Use</h4><ul><li><a href="https://dddilaw.infusion-links.com/api/v1/click/6111417567936512/5857826140717056?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-5-burning-franchise-questions-and-the-truthful-answers-2716530" target="_blank" rel="nofollow">What you talkin’ about Wills? Are franchises small businesses?</a></li><li><a href="https://dddilaw.infusion-links.com/api/v1/click/6324102402277376/5857826140717056?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-5-burning-franchise-questions-and-the-truthful-answers-2716530" target="_blank" rel="nofollow">The death of the restaurant reservation?</a></li></ul><h4 style="margin-left:0px;">Killer Brands</h4><figure class="image"><img src="https://1851-prod.s3.amazonaws.com/story/editor/1630092335_unnamed (7).png"></figure>Established in 2014, <a href="https://dddilaw.infusion-links.com/api/v1/click/5837731715743744/5857826140717056?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-5-burning-franchise-questions-and-the-truthful-answers-2716530" target="_blank" rel="nofollow">Chiddy's Cheesesteaks</a> has grown from a food truck to a local storefront based, fast-casual hot spot. The founders at Chiddy's Cheesesteaks started franchising their business during the pandemic and adapted as the market rapidly changed. They even saw growth last year.<a href="https://dddilaw.infusion-links.com/api/v1/click/5678060216385536/5857826140717056?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-5-burning-franchise-questions-and-the-truthful-answers-2716530" target="_blank" rel="nofollow">Check out their story here.</a><h4 style="margin-left:0px;">Franchisees Kicking Ass: The Franchisee Is King</h4>TruBlue Total House Care's Newest Owners Shatter Sales Records in Their First MonthsThe early success of the brand’s newest franchise owners mirrors the overall growth of the brand, which is bounding into 2022 with strong systemwide momentum.TruBlue Total House Care, a fast-growing, 60-plus unit home maintenance and service franchise, has hit the mid-year mark of 2021 with nearly doubling year-over-year system-wide growth-driven, in large part, by the success of its newest franchise partners.“We’re incredibly proud of the numbers we’re seeing from our newest franchisees,” said Sean Fitzgerald, president of TruBlue. “Over the past few months, some of our newest owners are off to the fastest start we have seen in TruBlue history, hitting record-breaking sales within their first month of business.”Mark and Julie Odell, who recently opened TruBlue Total House Care of Centennial in the Denver, Colorado market, are one such example: the couple broke the brand’s first month sales record back in February of this year.<h4 style="margin-left:0px;">Yo Broker, Sell My Franchise</h4><figure class="media"><oembed url="https://www.youtube.com/watch?v=fibN3tefedw"></oembed></figure>Top Franchise Broker: Jose Torres, FranNetAfter working as a corporate executive, <a href="https://dddilaw.infusion-links.com/api/v1/click/6651987000426496/5857826140717056?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-5-burning-franchise-questions-and-the-truthful-answers-2716530" target="_blank" rel="nofollow">Jose Torres</a> decided to take everything he had learned in corporate America and utilize it in the franchising industry, first as a franchisee and later as a franchise consultant with <a href="https://dddilaw.infusion-links.com/api/v1/click/5171667449282560/5857826140717056?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-5-burning-franchise-questions-and-the-truthful-answers-2716530" target="_blank" rel="nofollow">FranNet</a>. Now, for 13 years, he has been helping potential franchisees and franchisors find the perfect match.Torres believes a successful franchise consultant is a subject matter expert, both in the franchise industry and the local landscape where a client is hoping to open their business. “You have to be able to guide your clients toward the right decisions with regard to business ownership,” he said. “Help them look at the local landscape where they’re looking to put their business, and help connect them to that local market.”First and foremost he advises potential franchise owners to be honest with themselves and their goals. “You have to really reflect and understand if you’re fit for business ownership,” he said. “Why are you doing this? Because you can’t find a job? That’s a terrible way to go into business. You want to make sure you have the motivation and the self-confidence to do it.”Torres also believes that the current market is incredibly diverse, and franchisors should be looking for more than just the status quo in franchisee candidates. “If franchisors are looking to grow in a particular region, they have to recruit franchisees that reflect that local market in terms of gender, culture, age group, etc. Because the more they find a candidate that reflects the target population they’ll be serving, the better they’re going to do,” he said. “White males aged 45–55 are what has been typically recruited for years and years, but that’s not going to cut it anymore. Millennials are playing a big role in disrupting almost every industry. There’s also never been a better time for women to go into business. We have to get out of that mentality that there’s a particular type of franchise candidate who fits our model.”Watch the full interview above, or <a href="https://dddilaw.infusion-links.com/api/v1/click/6124308912275456/5857826140717056?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-5-burning-franchise-questions-and-the-truthful-answers-2716530" target="_blank" rel="nofollow">click here to watch it on YouTube</a>.If you are a potential franchisee looking to invest or a franchisor looking to attract new candidates, contact FranNet at <a href="https://dddilaw.infusion-links.com/api/v1/click/6171573550972928/5857826140717056?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-5-burning-franchise-questions-and-the-truthful-answers-2716530" target="_blank" rel="nofollow">https://frannet.com/</a>.<h4 style="margin-left:0px;">The Bottom Thoughts</h4>Each week, Nick &amp; Charles go head-to-head, discussing the hottest topics in franchising. Problem is, the issues rarely change. However, sometimes the little nuggets do.Are you in our <a href="https://dddilaw.infusion-links.com/api/v1/click/6151472500047872/5857826140717056?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-5-burning-franchise-questions-and-the-truthful-answers-2716530" target="_blank" rel="nofollow">FREE franchise Facebook community</a>. If not, join.Also, in this week’s discussion, the questions are answered. WATCH THE VIDEO <a href="https://dddilaw.infusion-links.com/api/v1/click/4581304061788160/5857826140717056?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-5-burning-franchise-questions-and-the-truthful-answers-2716530" target="_blank" rel="nofollow">here</a> -- and <a href="https://dddilaw.infusion-links.com/api/v1/click/5754345529671680/5857826140717056?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-5-burning-franchise-questions-and-the-truthful-answers-2716530" target="_blank" rel="nofollow">subscribe to our YouTube channel</a> for more insights.Question 1: Will franchise expos/shows/conferences return?Question 2: Can brokers solve your development woes?Question 3: If I want to double my growth in 2022, what should I do right this second?Question 4: What truths need to be in Item 19 to win at franchising?Question 5: What bold predictions can be made for 2022?

Fran X | 5 Burning Franchise Questions and The Truthful Answers 

1851 Franchise

https://www.youtube.com/embed/qY-69Scm23I

Will franchise expos/shows/conferences return? Can brokers solve your development woes? Learn more about this week's hottest topics in franchising.

fran-x-5-burning-franchise-questions-and-the-truthful-answers

Caring Transitions

Celebrating National Women’s Entrepreneurship Day by Honoring the Women of Caring Transitions

celebrating-national-womens-entrepreneurship-day-by-honoring-the-women-of-caring-transitions

Minuteman Press International

Minuteman Press franchise owners Shane, Carlene, and Steve Brunk, Treasure Coast, FL.

Minuteman Press Franchise Owners Across Florida Build Momentum

minuteman-press-franchise-owners-across-florida-build-momentum

Express Employment Professionals

Express Employment Professionals franchise, people talking in a lobby

Express Employment Eyes Palm Springs as a Hot Market for Franchise Growth

express-employment-palm-springs-coachella-expansion-franchise

Mellow Mushroom

image of mellow mushroom FSR Magazine’s NextGen 25 List of Rising Restaurants To Watch Beyond 2025

Mellow Mushroom Lands on FSR Magazine’s NextGen 25 List of Rising Restaurants To Watch Beyond 2025

mellow-mushroom-fsr-nextgen-25-rising-restaurants-2025

Beansquad

BeanSquad Franchise - What BeanSquad Did for This Amazon DSP Owner’s Books and Bottom Line

What BeanSquad Did for This Amazon DSP Owner’s Books and Bottom Line

beansquad-amazon-dsp-bookkkeeping

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Jobseekers Are Flocking to “Unglamorous” Jobs — And Home Service Franchises Could Benefit

Jobseekers Are Flocking to “Unglamorous” Jobs — And Home Service Franchises Could Be Poised To Benefit

jobseekers-shift-boosts-home-service-franchises

The future of recovery studios, health and wellness franchise

The Future of Recovery Studios: Why Wellness Franchises Are the Next Fitness Boom

the-wellness-boom-recovery-franchises-future-fitness

Design with government building & "Open for Business" sign against American flag backdrop

Government Reopens After 43-Day Shutdown, Bringing Relief to Small Businesses and Franchises

government-shutdown-ends-franchise-impact

As Starbucks and Dunkin’ Navigate a Changing Market, New Coffee Players Keep Gaining Ground

starbucks-dunkin-franchise-coffee-market-trends

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

Veterans In Franchising Thriving As Entrepreneurs, Three Times More Likely To Own A Franchise

veterans-entrepreneurship-franchise-owners

Photo of two dark dogs, laying on turf, looking up at handlers/trainers

Top Dog Training and Obedience Franchise Opportunities for 2025

top-dog-training-franchises

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

Fran X | 5 Burning Franchise Questions and The Truthful Answers

MORE STORIES LIKE THIS