Growth Club
1851 Growth Club
Franchise Deep Dive: Baya Bar Costs, Fees, Profit and Data
Baya Bar, the fast-casual açaí bowl and beverage concept, stands out in its category due to its unique offerings and straightforward business model.
LAST UPDATED: March 10, 2023
FRANCHISE WEBSITE: https://bayabar.com/franchising/
NUMBER OF LOCATIONS: 21 franchise locations, 34 in development
REPORTED COST TO GET IN: $155,000 to $335,000
REPORTED ROI (Item 19): N/A
Baya Bar was founded by its current CEO Bill Loesch in December 2016. The franchise was started in response to the increasing popularity of acai bowl franchises on the West Coast. With that in mind, Loesch opened his first Baya Bar location in Brooklyn, New York to meet the rising demand and began officially offering franchises in 2018. Baya Bar serves a variety of berry bowls: pitaya bowls, coconut bowls, smoothies, fresh-pressed juices, avocado toast, and more. The brand also offers a number of vegan and gluten-free options to accommodate those with dietary restrictions.
The brand boasts a unique dining experience that is “unrivaled” in the fast-casual food and beverage space. Each unit offers a colorful tropical-themed environment, with picturesque items and vibrant menu choices.
Baya Bar was ranked #1 in the acai bowl franchise category by Entrepreneur magazine in 2023.
How Many Baya Bar Locations Are There?
According to the brand’s website, there are 21 Baya Bar franchise locations, 34 in development, and three corporate locations. The brand has recently moved into the Louisiana and Utah markets and is offering franchise opportunities throughout the country.
The brand’s leadership team is hoping to reach 50 franchise locations by the end of 2023. Baya Bar is also striving to open a total of at least 200 locations by 2028.
What Is the Baya Bar Business Model?
Baya Bar has a fairly standard business model and offers single-unit or multi-unit franchises. However, Loesch says the business model of Baya Bar stands out from other acai and smoothie bowl restaurants due to their portion sizes and toppings. He says their offerings can work like a meal replacement and as such, can be eaten at any time of the day, which appeals to a wide customer base.
As a way to attract new prospective franchisees, Baya Bar has startup costs that can be as much as 30% lower than its competitors. As a way to help expand the brand, they will also work with independent business operators to convert their business into a Baya Bar location.
Not only does Baya Bar serve in-house customers, but the brand also takes advantage of third-party delivery apps and has created a recurring revenue stream through online ordering.
To get franchisees started, Baya Bar provides two weeks of detailed hands-on training that covers everything an operator would need to know in order to run the business.
How Much Can Baya Bar Franchise Owners Make?
Baya Bar does not have a publicly available Item 19. However, Baya Bar claimed to report record sales in 2021.
How Much Does It Cost to Open a Baya Bar?
The total investment necessary to open a single-unit Baya Bar franchise ranges from $155,000 to $335,000, including a $35,000 franchise fee.
Other Fees:
Franchisees are required to pay a reoccurring 5% royalty fee, as well as a 1% ad royalty fee.
What Is the Franchise Fee for Baya Bar?
- Initial Franchise Fee: $35,000
- Liquid capital required: $100,000
- Net worth required: $250,000
Who Is the Leadership of Baya Bar?
What Helpful Sources Can I See to Learn More About Baya Bar?
- https://www.youtube.com/watch?v=flf_Gw0Bw4s
- https://www.bizjournals.com/newyork/news/2023/01/17/bill-loesch-acai-bowl-smoothie-baya-bar-franchise.html
- https://www.fastcasual.com/articles/how-a-former-wall-streeter-created-a-25-unit-smoothie-brand/
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