Franchise Deep Dive: Honest Lash Franchise Costs, Fees, Profit and Data

The lash extension franchise has a relatively low barrier to entry, offering a great opportunity for prospective owners to break into the lucrative beauty industry.

By Morgan Wood1851 Franchise Contributor

10:10AM • 08/01/23

Honest Lash, the Texas-based emerging lash extension franchise, is a beauty business that’s built on the knowledge and experience of a franchise family. With generations of experience in a range of industries, the Ellis family built an empire. Jonathan Ellis, the president and CEO of Honest Lash, gleaned insights from decades spent watching his father and grandfather run restaurant businesses and learned a level of persistence necessary to succeed in business.

When the pandemic disrupted Ellis’ previous business, he knew he had to pivot. By creating Honest Lash, he was able to utilize spaces he had already leased to grow a business that was built to scale. Now, the beauty brand is taking off in Texas as it lays a foundation to expand nationwide.

How Many Honest Lash Locations Are There?

Honest Lash has four corporately owned locations and has already signed franchise agreements for an additional three locations. With strong interest in the area and additional prospective owners in the pipeline, the franchise is looking to award another seven franchises by the end of the year.

As the brand works to sell out its home state and beyond, it is growing in concentric circles to maintain brand awareness and franchisee connection regardless of the size of the system.

What Is the Honest Lash Business Model?

Honest Lash provides a luxury beauty service. Though the brand focuses on lash extensions, it also provides natural lash lifts and tints as well as brow waxing, tinting and lamination. With an open-concept prototype, guests can enjoy a communal experience akin to that of an old-fashioned barber shop.

For franchise owners, a strong consumer model creates a medium for growth with a family-focused franchisor. By leveraging generations of experience and proven operational methods, Honest Lash brings the know-how of franchise giants to a family business.

How Much Can Honest Lash Franchise Owners Make?

As a franchise system, Honest Lash does not publicly disclose financial performance representations or return-on-investment data. Earnings can vary greatly, depending on factors like location and management. Potential franchisees should carefully review the franchise disclosure document (FDD) and speak with existing franchisees to better understand the potential financial performance.

How Much Does It Cost to Open an Honest Lash?

The total estimated initial investment to begin the operation of an Honest Lash business is $101,000-$282,500, including a $37,500 franchise fee. This total includes:

Initial Franchise Fee: $37,500
Franchise Location – Rent, Security Deposit: $8,000-$15,000
Leasehold Improvements: $10,000-$120,000
Architectural and/or Engineering Fees: $7,500-$15,000
Fixtures, Furniture, Furnishings and Décor: $10,000-$25,000
Uniforms, Inventory and Supplies: $2,000-$5,000
Signage (Interior and Exterior): $3,000-$10,000
Utility Deposits, Licenses, Permits and Alarm System Set-Up Fees: $3,000-$5,000
Legal, Accounting, Licenses and Insurance: $2,500-$5,000
P.O.S. System and Installation, Security and Cameras, Computers: $3,000-$5,000
Opening Advertising: $2,000-$5,000
Franchisee Certification, Training: $2,500-$5,000
Additional Funds (Three Months): $10,000-$30,000

What Is the Franchise Fee for Honest Lash?

The initial franchise fee is $37,500.

Who Is the Leadership of Honest Lash?

What Helpful Articles Can I Read to Learn More?

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