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Honest Lash, the Texas-based emerging lash extension franchise, is a beauty business that’s built on the knowledge and experience of a franchise family. With generations of experience in a range of industries, the Ellis family built an empire.&nbsp;<a href="https://www.linkedin.com/in/jonathan-ellis-a5b716122/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-honest-lash-franchise-costs-fees-profit-and-data-2723172" target="_blank" rel="nofollow">Jonathan Ellis</a>, the president and CEO of&nbsp;<a href="https://franchise.honestlash.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-honest-lash-franchise-costs-fees-profit-and-data-2723172" target="_blank" rel="nofollow">Honest Lash</a>, gleaned insights from decades spent watching his father and grandfather run restaurant businesses and learned a level of persistence necessary to succeed in business.When the pandemic disrupted Ellis’ previous business, he knew he had to pivot. By creating Honest Lash, he was able to utilize spaces he had already leased to grow a business that was built to scale. Now, the beauty brand is taking off in Texas as it lays a foundation to expand nationwide.<h3>How Many Honest Lash Locations Are There?</h3>Honest Lash has four corporately owned locations and has already signed franchise agreements for an additional three locations. With strong interest in the area and additional prospective owners in the pipeline, the franchise is looking to award another seven franchises by the end of the year.As the brand works to sell out its home state and beyond, it is growing in concentric circles to maintain brand awareness and franchisee connection regardless of the size of the system.<h3>What Is the Honest Lash Business Model?</h3>Honest Lash provides a luxury beauty service. Though the brand focuses on lash extensions, it also provides natural lash lifts and tints as well as brow waxing, tinting and lamination. With an open-concept prototype, guests can enjoy a communal experience akin to that of an old-fashioned barber shop.For franchise owners, a strong consumer model creates a medium for growth with a family-focused franchisor. By leveraging generations of experience and proven operational methods, Honest Lash brings the know-how of franchise giants to a family business.<h3>How Much Can Honest Lash Franchise Owners Make?</h3>As a franchise system, Honest Lash does not publicly disclose financial performance representations or return-on-investment data. Earnings can vary greatly, depending on factors like location and management. Potential franchisees should carefully review the franchise disclosure document (FDD) and speak with existing franchisees to better understand the potential financial performance.&nbsp;<h3>How Much Does It Cost to Open an Honest Lash?</h3>The total estimated initial investment to begin the operation of an Honest Lash business is $101,000-$282,500, including a $37,500 franchise fee. This total includes:<ul><li>Initial Franchise Fee: $37,500</li><li>Franchise Location – Rent, Security Deposit: $8,000-$15,000</li><li>Leasehold Improvements: $10,000-$120,000</li><li>Architectural and/or Engineering Fees: $7,500-$15,000</li><li>Fixtures, Furniture, Furnishings and Décor: $10,000-$25,000</li><li>Uniforms, Inventory and Supplies: $2,000-$5,000</li><li>Signage (Interior and Exterior): $3,000-$10,000</li><li>Utility Deposits, Licenses, Permits and Alarm System Set-Up Fees: $3,000-$5,000</li><li>Legal, Accounting, Licenses and Insurance: $2,500-$5,000</li><li>P.O.S. System and Installation, Security and Cameras, Computers: $3,000-$5,000</li><li>Opening Advertising: $2,000-$5,000</li><li>Franchisee Certification, Training: $2,500-$5,000</li><li>Additional Funds (Three Months): $10,000-$30,000</li></ul><h3>What Is the Franchise Fee for Honest Lash?</h3>The initial franchise fee is $37,500.<h3>Who Is the Leadership of Honest Lash?</h3><ul><li><a href="https://www.linkedin.com/in/jonathan-ellis-a5b716122/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-honest-lash-franchise-costs-fees-profit-and-data-2723172" target="_blank" rel="nofollow">Jonathan Ellis — President and Chief Executive Officer</a></li><li><a href="https://www.linkedin.com/in/sarah-ellis-69001b22a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-honest-lash-franchise-costs-fees-profit-and-data-2723172" target="_blank" rel="nofollow">Sarah Ellis — Chief Operating Officer</a></li><li><a href="https://www.linkedin.com/in/megan-madere-1b9670254/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-honest-lash-franchise-costs-fees-profit-and-data-2723172" target="_blank" rel="nofollow">Megan Madere - Director of Operations</a></li><li><a href="https://www.linkedin.com/in/heidibiggs/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-honest-lash-franchise-costs-fees-profit-and-data-2723172" target="_blank" rel="nofollow">Heidi Stein — Director of Franchise Sales</a></li></ul><h3>What Helpful Articles Can I Read to Learn More?</h3><ul><li><a href="https://honestlash.com/about-us/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-honest-lash-franchise-costs-fees-profit-and-data-2723172" target="_blank" rel="nofollow">About Us | Honest Lash</a></li><li><a href="https://www.youtube.com/watch?v=lW9YC-CLXEs&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-honest-lash-franchise-costs-fees-profit-and-data-2723172" target="_blank" rel="nofollow">Honest Lash Franchise: Meet the Franchisor</a></li><li><a href="https://www.franchisetimes.com/franchise_news/honest-lash-is-next-adventure-for-former-mcdonald-s-franchisee/article_52069204-0a2b-11ee-a8ba-9374b4b60d34.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-honest-lash-franchise-costs-fees-profit-and-data-2723172" target="_blank" rel="nofollow">Honest Lash Is Next Adventure for Former McDonald's Franchisee</a></li><li><a href="https://www.youtube.com/watch?v=US7WzZbT4A4&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-honest-lash-franchise-costs-fees-profit-and-data-2723172" target="_blank" rel="nofollow">Honest Lash on We Are Austin</a></li><li><a href="https://1851franchise.com/the-top-10-emerging-beauty-franchises-ready-to-make-over-the-industry-2721829">The Top 10 Emerging Beauty Franchises Ready to Make Over the Industry</a></li><li><a href="https://1851franchise.com/emerging-beauty-franchises-that-should-be-on-your-radar-2719086">Emerging Beauty Franchises That Should Be on Your Radar</a></li><li><a href="https://1851franchise.com/1851-the-top-beauty-and-grooming-franchises-2721541">1851: The Top Beauty and Grooming Franchises</a></li></ul>Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

Franchise Deep Dive: Honest Lash Franchise Costs, Fees, Profit and Data

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