Franchisor Stories
Franchise Opportunity Deep Dive: Jiffy Lube is a leading automotive maintenance franchise offering quick, convenient oil changes and a full range of preventive car care services.
Jiffy Lube is one of the most recognizable names in automotive maintenance, known for its fast, reliable oil changes and preventive car care services. The brand operates under the Jiffy Lube Multicare model, which allows franchisees to provide a wide range of essential services — from brakes to batteries — within a trusted, high-volume retail format backed by Shell USA, Inc.
Founded in 1979 in Utah, Jiffy Lube has grown into one of North America’s largest and most trusted automotive maintenance brands. It became a subsidiary of Shell USA, Inc. in 2002 and has since continued to expand through its Jiffy Lube Multicare model, which offers customers a complete line of preventive vehicle services in a single stop.
Mission: To deliver fast, convenient, and professional vehicle maintenance that helps customers get back on the road quickly and safely.
Vision: To be the preferred preventive maintenance provider through trusted service and continuous innovation.
Opportunities are available nationwide, with markets open from coast to coast. Interested candidates can contact Jiffy Lube to identify the best available locations. New Jiffy Lube locations can be developed in areas at least three miles away from existing stores.
Initial Costs: The estimated initial investment required to begin operation of a Jiffy Lube franchise ranges from $211,000 to $510,000. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
Type of Expenditure | Min | Max |
| Franchise Fee | $0 | $35,000 |
| Conversion Fee | $17,500 | $17,500 |
| First Month’s Rent & Security Deposit | $16,000 | $40,000 |
| Equipment, Signs & Fixtures | $125,000 | $325,000 |
| Initial Inventory | $20,000 | $30,000 |
| Opening Marketing Expense | $15,000 | $20,000 |
| Insurance | $10,000 | $20,000 |
| Training Expenses | $1,000 | $5,000 |
| Additional Funds (6 Months) | $45,000 | $45,000 |
Initial Franchise Fee: The initial franchise fee for a new Jiffy Lube service center is $35,000, with $10,000 due at signing and the remaining balance due on the 15th day of the month after the center opens. The fee is non-refundable and may be reduced or waived for qualified franchisees under certain Jiffy Lube programs.
Initial franchise fees for honorably discharged U.S. military veterans may be waived at the brand’s discretion.
Ongoing Fees: According to the 2025 FDD, Jiffy Lube franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 4% of gross sales (or 3% of gross sales if you pay the Royalty on or before the due date)/month |
| POS Support Charge | (Not to exceed) $192/month |
| Hardware Support | $73/month |
| Data Delivery Service (Optional) | 1-25 Stores: $200/month 26-99 Stores: $400/month >99 Stores: $850/month |
| Cisco Meraki Enterprise License Fee | $18/store/month |
| National Advertising Fund | 1.5% of gross sales/month |
| Local/Cooperative Advertising | 2.5% of gross sales/month |
| POS Equipment Lease | $312 - $800/month (depending on store size configuration and options selected) |
ROI Potential: According to the 2025 FDD, the 2,003 Jiffy Lube franchises operating for the entirety of FY 2024 reported the following net sales:
| Quartile | Average | Median | High | Low |
| Top Quartile (501) | $1,770,710 | $1,646,764 | $5,564,791 | $1,285,385 |
| Second Quartile (500) | $1,092,565 | $1,084,222 | $1,282,242 | $942,054 |
| Third Quartile (501) | $814,775 | $816,383 | $939,649 | $682,345 |
| Bottom Quartile (501) | $524,612 | $545,132 | $681,743 | $183,195 |
| Total (2,003) | $1,050,645 | $939,649 | $5,564,791 | $183,195 |
Jiffy Lube University provides in-store and online training accredited by the Automotive Service Excellence (ASE) program. Franchisees and employees can also earn up to 25 hours of college or trade school credit through the American Council on Education.
New owners complete a 12-week onboarding process covering operations, marketing and leadership development. Jiffy Lube offers a dedicated field-based fleet support team and regular communication through Jiffy Connect, an online portal for franchisees.
Franchisees use a proprietary Point of Sale (POS) system optimized for back-office reporting and operational efficiency. Jiffy Lube also distributes a weekly franchisee e-newsletter and hosts an annual convention and trade show to foster collaboration and growth.
Eligibility Criteria
No automotive experience is required, though business management experience is preferred.
Franchisees must oversee day-to-day operations or designate a qualified manager. Semi-absentee ownership may be considered for experienced operators with multi-unit management backgrounds.
Jiffy Lube has established relationships with preferred lenders that provide financing options for qualified candidates, including SBA-backed loans.
"We are now suited to be able to service a wider variety of vehicles, including hybrids and fully electric vehicles. We are better positioned for the future and I think that the future is bright."
- Chad Weisbeck, Franchisee/President of Bronco Lube, LLC — Greer, South Carolina
"My business is still growing and my car count is still growing. It’s been really successful and really good for me."
- Scott Trenner, Franchisee/Owner of S.T. Lube — Columbia, Maryland
"After looking at a lot of different franchise models in the automotive space, I was really attracted to Jiffy Lube."
- Briggs Anderson, Franchisee/ President of The Foster Group — Missoula, Montana
Read additional owner testimonials and success stories here.
The global automotive repair and maintenance services market was valued at more than $779 billion in 2024 and is projected to continue growing due to increased vehicle ownership and the need for preventive maintenance. Jiffy Lube remains a market leader with twice the brand awareness of its nearest competitor
Primary competitors include Valvoline Instant Oil Change, Take 5 Oil Change and Meineke. Jiffy Lube’s strong brand recognition, low fixed royalty rate and backing by Shell and Pennzoil give it a clear competitive advantage.
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