Franchisor Stories
Franchise Opportunity Deep Dive: Mosquito Joe is a home-based, recurring-revenue pest control franchise with Neighborly support, built to scale across residential and commercial accounts.
Mosquito Joe is an outdoor pest control franchise that provides mosquito, flea and tick control services designed to help homeowners reclaim and enjoy their outdoor spaces. Operating as a home-based business, Mosquito Joe offers recurring services with a scalable model that supports both residential and commercial customers.
Mosquito Joe is an outdoor pest control brand offering services aimed at providing year-round relief from mosquitoes and other outdoor pests. The company has grown into the largest and fastest-growing outdoor pest control service in North America, operating as part of the Neighborly family of home service brands.
Mission: Mosquito Joe’s mission is to make outside fun again by providing effective, reliable outdoor pest control services that help families and pets enjoy their yards.
Vision: The brand’s vision centers on delivering consistent service excellence while creating positive community impact through environmentally conscious pest control practices.
Mosquito Joe offers new, partially available and established territories across the United States. Territory availability varies by market and can be explored through the brand’s territory map on its franchise website.
Initial Costs: The estimated initial investment required to begin operation of a Mosquito Joe franchise ranges from $150,155 to $192,075. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $42,500 | $42,500 |
| Direct Marketing Program Setup & Annual Program Fee | $37,000 | $37,000 |
| Direct Marketing Program Annual Mailing List Fee | $1,250 | $1,750 |
| Local Performance Marketing Investment (12 Months) | $35,000 | $35,000 |
| SEO Program Fee (3 Months) | $325 | $975 |
| Real Property | $0 | $6,000 |
| Office Furnishings, Signage & Fixtures | $0 | $2,000 |
| Tools, Equipment, Products, Uniforms & Supplies | $5,500 | $6,500 |
| Vehicle, Shelving & Decals | $3,000 | $10,000 |
| Initial Training | $100 | $2,000 |
| Insurance, Office and Marketing Supplies & Forms | $6,000 | $7,000 |
| Professional Fees | $0 | $1,000 |
| Licenses | $100 | $3,200 |
| Computer, Internet Devices, Phones & Software Setup | $2,600 | $5,100 |
| Deposits | $0 | $4,000 |
| Additional Funds (3 Months) | $16,780 | $28,050 |
Initial Franchise Fee: The initial franchise fee is $42,500 and covers a territory containing 25,000 to 35,000 targeted households.
Qualified franchisees may be eligible for discounts, including up to $2,500 through the Community Heroes Program for eligible public service and education professionals, $8,500 for honorably discharged U.S. or Canadian veterans through the IFA’s VetFran program and $2,500 for licensed pesticide applicators purchasing their first Mosquito Joe franchise.
Ongoing Fees: According to the 2025 FDD, Mosquito Joe franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| License Fee | 10% of gross sales of up to $500,000/week 7% of gross sales above $500,000/week |
| MAP Fee | 2% of gross sales/week |
| Software System Fees | $371 + $25 for each additional territory/month |
| Direct Marketing Program Fees | $26,000 - $37,000/year |
| SEO Program Fee | $325/month |
| Call Center Program Fees | $200/month + $25 per closed sale |
ROI Potential: According to the 2025 FDD, the 387 Mosquito Joe businesses operating for the entirety of FY 2024 reported the following gross sales:
Years in Business | Average | Median | High | Low |
1-5 (91) | $214,794 | $287,832 | $850,881 | $15,980 |
6+ (296) | $432,954 | $339,460 | $1,901,756 | $13,884 |
Franchisees receive guidance on setting up office systems, equipment needs and business operations before launch.
Mosquito Joe provides education covering business systems, operational processes, company culture and team development. No direct pest control experience is required prior to ownership.
Ongoing support includes marketing guidance, local marketing consulting, access to tested marketing strategies and operational assistance from the corporate team.
Franchisees receive training on proprietary software systems, customer service platforms and back-office management tools designed to support daily operations and growth.
Mosquito Joe looks for owners with strong business acumen, leadership skills and a customer-focused mindset. Prior pest control experience is not required.
The franchise operates as a home-based business and can be scaled over time. Owners may be involved in day-to-day operations, particularly in the early stages, with flexibility increasing as the business grows.
Franchisees may explore financing options such as SBA loans, third-party lenders, investment account rollovers and lines of credit. Financing availability may vary by brand and individual qualifications.
“Being a franchise owner empowers us almost daily, from lifting up our employees (taking them to lunch or dinner) to helping our community by giving back. We love that ownership has allowed us to do those things.”
– Sara Bess, Franchisee — Northwest Florida (Read her story here)
“I have found success in treating our customers and employees the way I would want to be treated. It's a concept that is simple and effective.”
– Sloan Black, Franchisee — Charlotte Metro, North Carolina (Read his story here)
The U.S. pest control market continues to expand as homeowners and businesses place greater emphasis on health, safety and proactive property maintenance. The global pest control market is projected to reach $32.8 billion by 2028, up from an estimated $24.9 billion in 2023, representing a 5.7% compound annual growth rate during the forecast period.
Growth is being driven by increased awareness of the health risks associated with pests and pest-borne diseases, along with rising urbanization and population density that create favorable conditions for infestations.
Mosquito Joe competes by focusing exclusively on outdoor pest control, pairing recurring treatment programs with a strong emphasis on customer satisfaction and environmentally conscious service practices that help households enjoy their outdoor spaces throughout the season. Primary competitors in the outdoor pest control space include Mosquito Squad, Terminix, Pestmaster and Mosquito Authority.
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