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Franchise Deep Dive: Pure Green Franchise Costs, Fees, Profit and Data

Since its inception nearly 10 years ago, health-focused Pure Green has exploded with more than 100 corporate and franchise locations open and in development.

By Jeff DwyerStaff Writer
11:11AM 12/19/23

LAST UPDATED: November 2023
REPORTED COST TO GET IN: $170,450 to $425,400
REPORTED ROI (Item 19): $743,429 (Average store sales in 2022)

Pure Green is a cold-pressed juice bar concept that specializes in serving juice, handcrafted smoothies and acai bowls that are made with the highest-quality ingredients sourced from around the world. Pure Green was founded by wellness entrepreneur Ross Franklin, who opened the first location in New York City in October 2014.

Pure Green’s mission is to build “healthier communities around the globe by connecting people everywhere with superfoods.”

Since its inception, Pure Green has ranked on Entrepreneur’s Franchise 500 list, and some of its clients include the NBA, NFL, NHL and MLB.

How Many Pure Green Locations Are There?

As of November 2023, there are more than 100 Pure Green corporate and franchise units in development across the country. The brand is actively offering franchise opportunities in all 50 states.

What Is Pure Green’s Business Model?

Pure Green’s business model is focused on selling high-quality, fresh-pressed juices and other healthy menu options to consumers. Pure Green has become a nationally recognized brand. As of November 2023, it sells its juices in over 30 states. Its customers include airlines, high-end hotels, national fitness centers and professional sports teams.

For prospective franchise owners, Pure Green provides assistance with:

  • Target site selection
  • Lease negotiation
  • Architect process
  • General contractor process
  • Equipment process
  • Vendor process
  • Staffing and training
  • Product supply

For new owners, Pure Green hosts a week of intensive training at one of its corporate locations. This training covers inventory management, point-of-sale, scheduling, reporting and analytic training. The brand also provides on-site support during the grand opening and ongoing support with regular weekly conference calls and on-site visits.

Pure Green locations typically sit between 500 to 1,500 square feet. The brand traditionally looks for high-traffic locations with strong anchor tenants, such as high-end fitness centers or health-oriented supermarkets. It also seeks out locations that are close to colleges, residential buildings and corporate offices.

Pure Green lists the following benefits to operate one of its franchises:

  • National brand presence
  • Avoid high labor and equipment costs
  • Competitive costs
  • High-quality, tasteful superfood products
  • No cold-pressed juice manufacturing
  • Avoid manufacturing regulations

How Much Can Pure Green Franchise Owners Make?

According to Pure Green’s consumer-facing website, the average store sales in 2022 were approximately $743,429. The top 10% of all Pure Green stores in 2022 saw average gross sales of $1,463,884.

How Much Does It Cost To Open a Pure Green Franchise?

As of the publishing of this story, the initial investment required to open a Pure Green franchise ranges from $170,450 to $425,400.

What Is the Franchise Fee for Pure Green?

The franchise fee required to open a Pure Green franchise is $30K. Franchise owners must also pay an ongoing royalty fee of 6% of gross revenue and a national marketing fee of 2% of gross revenue.

Who’s On Pure Green’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Pure Green?

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