1851

LAST UPDATED:&nbsp;February 2025FRANCHISE WEBSITE:&nbsp;<a href="https://www.whichwichfranchising.com/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">https://www.whichwichfranchising.com/</a>&nbsp;NUMBER OF LOCATIONS:&nbsp;220+REPORTED COST TO GET IN:&nbsp;$253,500 - $822,250&nbsp;REPORTED ROI (Item 19):&nbsp;N/A<a href="https://www.whichwichfranchising.com/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Which Wich</a> founder and CEO&nbsp;<a href="https://1851franchise.com/founders-to-know-jeff-sinelli-which-wich-2067">Jeff Sinelli</a> has fond memories of his school days when his mom would pack his lunch in a brown paper bag, writing his name and the lunch contents on the outside each day. This inspired the business model of Which Wich, where customers write their own orders on a paper bag.The brand opened its first locations in Dallas, Texas in 2003 and began franchising in 2005. Today, the brand competes in the highly saturated fast-casual sandwich market against other sandwich shop giants such as&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-jimmy-johns-franchise-costs-fees-profit-and-data-2724295">Jimmy John's</a> and&nbsp;<a href="https://1851franchise.com/jersey-mikes-hits-3000-locations-amid-unprecedented-growth-2728166">Jersey Mike's</a>.<h2>How Many Which Wich Locations Are There?</h2>Which Wich has over 220 locations in the U.S. with additional locations in Guatemala, Oman, the U.K., Saudi Arabia and Qatar. The brand’s LinkedIn also states that it currently has 500 locations open or in development in 39 states and 11 countries.&nbsp;&nbsp;<h2>What Is the Which Wich Business Model?</h2>Which Wich is a&nbsp;<a href="https://1851franchise.com/the-state-of-fast-casual-a-booming-industry-that-continues-to-grow-2726847">fast casual chain restaurant</a> known for its “Superior Sandwiches” and salad options. The brand also offers shakes, sweets, and vegetarian and gluten free options.&nbsp;Sinelli is the brand’s CEO, but he also refers to himself as CVO (Chief Vibe Officer) and puts good vibes at the top of the brand’s list of core values.&nbsp;Upon entering a Which Wich, customers grab a paper bag that has printed options on it such as types of breads, meats, cheeses and vegetables, and they mark their choices with a marker before handing in their bag at the counter. Then, when their name is called, customers get their sandwich in their own customized bag. Customers are also encouraged to doodle on their paper bag, which can be hung on Which Wich’s “gallery wall.”&nbsp;Which Wich also offers catering and online ordering services.<h2>How Much Can Which Wich Franchise Owners Make?</h2>Which Wich’s most recent Franchise Disclosure Document (FDD) states: “We do not make any representations about a franchisee’s future financial performance or the past financial performance of company-owned or franchised outlets. We also do not authorize our employees or representatives to make any such representations either orally or in writing.”&nbsp;Prospective franchisees are encouraged to speak to the franchisor for more information.&nbsp;<h2>How Much Does It Cost to Open a Which Wich?</h2>The total cost to open a Which Wich ranges from $253,500 to $822,250.&nbsp;<figure class="table"><table><tbody><tr><td>Type of Expenditure</td><td>Min</td><td>Max</td></tr><tr><td>Initial Franchise Fee</td><td>$30,000</td><td>$30,000</td></tr><tr><td>Initial Application and Document Preparation Fee</td><td>$250</td><td>$750</td></tr><tr><td>Site Selection Assistance&nbsp;</td><td>$0</td><td>$1,000</td></tr><tr><td>First Month’s Rent and Security Deposit</td><td>$2,000</td><td>$14,000</td></tr><tr><td>Leasehold Improvements</td><td>$90,000</td><td>$375,000</td></tr><tr><td>Store Design Consulting Services</td><td>$0</td><td>$1,500</td></tr><tr><td>Furniture, Fixtures, Equipment and Signage&nbsp;</td><td>$106,000</td><td>$292,000</td></tr><tr><td>Pre-Opening Consultation</td><td>$0</td><td>$1,000</td></tr><tr><td>Opening Assistance Costs</td><td>$0</td><td>$5,000</td></tr><tr><td>Computer Hardware and Software</td><td>$1,500</td><td>$15,000</td></tr><tr><td>Initial Inventory/Supplies</td><td>$7,500&nbsp;</td><td>$12,000</td></tr><tr><td>Professional Services</td><td>$2,500</td><td>$7,000</td></tr><tr><td>Opening Advertising Expenses</td><td>$3,500</td><td>$10,000</td></tr><tr><td>Insurance</td><td>$250</td><td>$3,000</td></tr><tr><td>Additional Funds (3 Months)</td><td>$10,000</td><td>$40,000</td></tr></tbody></table></figure><h2>What Is the Franchise Fee for Which Wich?</h2>The franchise fee is $30,000, which is payable upon signing the franchise agreement.&nbsp;<h2>Who Is the Leadership of Which Wich?</h2><ul><li><a href="https://www.linkedin.com/in/jeffsinelli/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Jeff Sineli — Founder, CEO and CVO (Chief Vibe Officer)</a></li><li><a href="https://www.linkedin.com/in/jeff-vickers-7469589/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Jeff Vickers — Senior Vice President of Franchise Development</a></li><li><a href="https://www.linkedin.com/in/courtney-sinelli-a05a9b142/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Courtney Sineli — Executive Vice President</a></li><li><a href="https://www.linkedin.com/in/jeremy-cook-14b75222/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Jeremy Cook — Vice President of Operations&nbsp;</a></li><li><a href="https://www.linkedin.com/in/dinoyearego/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Dino Yearego — Director of Operation Services and Franchise Business Consultant</a></li></ul><h2>What Helpful Articles Can I Read to Learn More About Which Wich?</h2><ul><li><a href="https://www.qsrmagazine.com/story/which-wich-stops-to-smell-the-yellow-roses-after-20-years-of-business/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Which Wich Stops to ‘Smell the Yellow Roses’ After 20 Years of Business</a></li><li><a href="https://www.restaurantnews.com/which-wich-announces-london-expansion-100820/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Which Wich Announces London Expansion</a></li><li><a href="https://www.qsrmagazine.com/news/which-wich-eyes-30-restaurants-in-the-u-k/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Which Wich Eyes 30 Restaurants in the U.K.</a></li><li><a href="https://www.prnewswire.com/news-releases/which-wich-superior-sandwiches-celebrates-21-years-with-exciting-promotions-thanksgiving-giveback-and-new-daily-deals-302301335.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Which Wich® Superior Sandwiches Celebrates 21 Years with Exciting Promotions, Thanksgiving Giveback and New Daily Deals</a></li></ul>Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="https://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.&nbsp;All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

Franchise Deep Dive: Which Wich Franchise Costs, Fees, Profit and Data for 2025

Franchise Deep Dive: Which Wich Franchise Costs, Fees, Profit and Data

1851 Franchise

A breakdown of Which Wich franchise costs, fees, and business model, along with insights into the brand’s leadership, market presence, and franchise structure in 2025.

franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data

Sola Salons

Sola Salons Eyes Southern Connecticut for Strategic Franchise Expansion

sola-salons-eyes-southern-connecticut-for-strategic-franchise-expansion

Woodhouse Spas

Photo of exterior of Woodhouse Spa location with people walking around outside

Woodhouse Spas: A Recession-Resistant Franchise Opportunity With Unmatched Support

woodhouse-spas-recession-resistant-franchise-opportunity

Sylvan Learning

Pasadena Weekly: Sylvan Learning Pasadena Offers Free Tutoring for Students Impacted by Local Fires

sylvan-learning-pasadena-free-tutoring-fire-support

BIGGBY COFFEE

BIGGBY® COFFEE Names Erin Kaylor as President, Reinforcing People-First Vision

BIGGBY® COFFEE Names Erin Kaylor as President, Reinforcing People-First Vision and Growth-Focused Future

biggby-coffee-names-erin-kaylor-president

Workout Anytime

Design with Workout Anytime logo and photo of Larry Brayman

Workout Anytime Welcomes Larry Brayman as Chief Marketing Officer, Strengthening Leadership Team Amid Growth Surge

workout-anytime-larry-brayman-cmo

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

DonutNV Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-donutnv-franchise-costs-fees-profit-and-data

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

Church's Texas Chicken - Franchise Deep Dive - Growth Club - 1851 Franchise

Church’s Texas Chicken Franchise Costs, Fees, Profit and Data for 2025

churchs-franchise-deep-dive

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchise Success Stories: Inspiring Tales from the Front Lines

franchise-success-stories

Image of building outline hovering over person's hand

How To Choose the Right Franchise: A Step-by-Step Guide to Success

how-to-choose-the-right-franchise-step-by-step

Most Profitable Restaurant Franchises To Own in 2025 - 1851 Franchise

The Most Profitable Restaurant Franchises to Own in 2025

most-profitable-restaurant-franchises-to-own

Amateur Bodybuilder and Business Partner Bring Passion for Fitness to World Gym Franchise in Fulton, New York

amateur-bodybuilder-and-business-partner-bring-passion-for-fitness-to-world-gym-franchise-in-fulton-new-york

Franchise Deep Dive: Which Wich Franchise Costs, Fees, Profit and Data for 2025

MORE STORIES LIKE THIS