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LAST UPDATED: October 2023FRANCHISE WEBSITE:&nbsp;<a href="https://www.whichwichfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">https://www.whichwichfranchising.com/</a>&nbsp;NUMBER OF LOCATIONS:&nbsp;200+REPORTED COST TO GET IN:&nbsp;$253,500 - $742,250REPORTED ROI (Item 19):&nbsp;$400,715 (in median gross sales)<a href="https://www.whichwichfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Which Wich</a> founder and CEO&nbsp;<a href="https://www.linkedin.com/in/jeffsinelli/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Jeff Sinelli</a> has fond memories of his school days when his mom would pack his lunch in a brown paper bag, writing his name and the lunch contents on the outside each day. This inspired the business model of Which Wich, where customers write their own orders on a paper bag.The brand opened its first locations in Dallas, Texas in 2003 and began franchising in 2005. Today, the brand competes in the highly saturated fast-casual sandwich market against other sandwich shop giants such as&nbsp;<a href="https://1851franchise.com/are-jimmy-johns-franchises-a-good-investment-2715507?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=franchise-deep-dive-subway-franchise-costs-fees-profit-and-data-2722471">Jimmy John's</a> and&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-jersey-mikes-franchise-costs-fees-profit-and-data-2720908?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=franchise-deep-dive-subway-franchise-costs-fees-profit-and-data-2722471">Jersey Mike's</a>.<h3>How Many Which Wich Locations Are There?</h3>Which Wich has over 220 locations in the U.S. with additional locations in Guatemala, Oman, the U.K., Saudi Arabia and Qatar.&nbsp;<h3>What Is the Which Wich Business Model?</h3>Which Wich is a fast casual chain restaurant known for its “Superior Sandwiches” and salad options. The brand also offers shakes, sweets, and vegetarian and gluten free options.&nbsp;Sinelli is the brand’s CEO, but he also refers to himself as CVO (Chief Vibe Officer) and puts good vibes at the top of the brand’s list of core values.&nbsp;Upon entering a Which Wich, customers grab a paper bag that has printed options on it such as types of breads, meats, cheeses and vegetables, and they mark their choices with a marker before handing in their bag at the counter. Then, when their name is called, customers get their sandwich in their own customized bag. Customers are also encouraged to doodle on their paper bag, which can be hung on Which Wich’s “gallery wall.”&nbsp;Which Wich also offers catering and online ordering services.<h3>How Much Can Which Wich Franchise Owners Make?</h3>The average median gross sales per year, according the brand’s 2022 FDD, are listed below:<ul><li>2018: $461,203</li><li>2019: $427,123</li><li>2020: $281,886</li><li>2021: $388,829</li><li>2022: $400,715</li></ul><h3>How Much Does It Cost to Open a Which Wich?</h3>The estimated investment necessary to begin the operation of a Which Wich franchise is $253,500 - $742,250.There is also an ongoing royalty fee of 6% of gross sales, and a Brand Development Fund fee of 3% of gross sales.Potential franchisees must also have $150,000 in liquid assets and a total net worth of $250,000.Other expense estimates, according to Which Wich’s 2022 FDD, are indicated below:&nbsp;<ul><li>Deposit for Second Location: $0 - $12,500</li><li>Initial Application and Document Preparation Fee: $750</li><li>Site Selection Assistance: $0 - $1,000</li><li>First Month's Rent and Security Deposit: $2,000 - $14,000</li><li>Leasehold Improvements: $90,000 - $375,000</li><li>Store Design Consulting Services: $0 - $1,500</li><li>Furniture, Fixes &amp; Signage: $106,000 - $212,000</li><li>Initial Training Costs: $0 - $15,000</li><li>Pre-Opening Consultation: $0 - $1,000</li><li>Opening Assistance Costs: $0 - $5,000</li><li>Computer Hardware &amp; Software: $1,500 - $15,000</li><li>Initial Inventory &amp; Supplies: $7,500 - $12,000</li><li>Professional Services: $2,500 - $7,000</li><li>Opening Advertising Expenses: $3,500 - $10,000</li><li>Insurance: $250 - $3,000</li><li>Additional Funds (Misc.): $10,000 - $40,000</li></ul><h3>What Is the Franchise Fee for Which Wich?</h3>The initial franchise fee required by Which Wich ranges from $25,000 to $30,000. There is a 10% discount available for veterans.<h3>Who Is the Leadership of Which Wich?</h3><ul><li><a href="https://www.linkedin.com/in/jeffsinelli/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Jeff Sineli - Founder, CEO and CVO (Chief Vibe Officer)</a></li><li><a href="https://www.linkedin.com/in/courtney-sinelli-a05a9b142/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Courtney Sineli - Executive Vice President</a></li><li><a href="https://www.linkedin.com/in/jeremy-cook-14b75222/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Jeremy Cook - Vice President of Store Development</a></li><li><a href="https://www.linkedin.com/in/dinoyearego/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Dino Yearego - Director of Operation Services and Franchise Business Consultant</a></li></ul><h3>What Helpful Articles Can I Read to Learn More About Which Wich?</h3><ul><li><a href="https://www.prnewswire.com/news-releases/hungry-for-a-taste-of-cryptocurrency-which-wich-superior-sandwiches-to-launch-a-crypto-box-meal-available-only-on-april-29-301530030.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Hungry for a Taste of Cryptocurrency? Which Wich® Superior Sandwiches to Launch a Crypto Box Meal Available Only on April 29</a></li><li><a href="https://www.inforum.com/business/opening-date-fast-approaching-for-south-fargos-which-wich?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Opening Date Fast Approaching For South Fargo's Which Wich</a></li><li><a href="https://www.qsrmagazine.com/growth/which-wich-puts-innovative-spin-kiosk-ordering/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Which Wich Puts Innovative Spin on Kiosk Ordering</a></li><li><a href="https://www.dallasnews.com/food/restaurant-news/2022/04/27/dallas-based-which-wich-tackling-restaurant-labor-issue-with-new-virtual-cashier-platform/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Dallas-based Which Wich is tackling the restaurant labor issue with virtual cashier platform</a></li></ul>Disclaimer: This content is for informational purposes only. 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You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

Franchise Deep Dive: Which Wich Franchise Costs, Fees, Profit and Data

1851 Franchise

Which Wich appeals to the nostalgia of carrying your lunch to school in a brown paper bag and promises “superior” sandwiches with good vibes. 

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