1851

LAST UPDATED:&nbsp;February 2025FRANCHISE WEBSITE:&nbsp;<a href="https://www.whichwichfranchising.com/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">https://www.whichwichfranchising.com/</a>&nbsp;NUMBER OF LOCATIONS:&nbsp;220+REPORTED COST TO GET IN:&nbsp;$253,500 - $822,250&nbsp;REPORTED ROI (Item 19):&nbsp;N/A<a href="https://www.whichwichfranchising.com/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Which Wich</a> founder and CEO&nbsp;<a href="https://1851franchise.com/founders-to-know-jeff-sinelli-which-wich-2067">Jeff Sinelli</a> has fond memories of his school days when his mom would pack his lunch in a brown paper bag, writing his name and the lunch contents on the outside each day. This inspired the business model of Which Wich, where customers write their own orders on a paper bag.The brand opened its first locations in Dallas, Texas in 2003 and began franchising in 2005. Today, the brand competes in the highly saturated fast-casual sandwich market against other sandwich shop giants such as&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-jimmy-johns-franchise-costs-fees-profit-and-data-2724295">Jimmy John's</a> and&nbsp;<a href="https://1851franchise.com/jersey-mikes-hits-3000-locations-amid-unprecedented-growth-2728166">Jersey Mike's</a>.<h2>How Many Which Wich Locations Are There?</h2>Which Wich has over 220 locations in the U.S. with additional locations in Guatemala, Oman, the U.K., Saudi Arabia and Qatar. The brand’s LinkedIn also states that it currently has 500 locations open or in development in 39 states and 11 countries.&nbsp;&nbsp;<h2>What Is the Which Wich Business Model?</h2>Which Wich is a&nbsp;<a href="https://1851franchise.com/the-state-of-fast-casual-a-booming-industry-that-continues-to-grow-2726847">fast casual chain restaurant</a> known for its “Superior Sandwiches” and salad options. The brand also offers shakes, sweets, and vegetarian and gluten free options.&nbsp;Sinelli is the brand’s CEO, but he also refers to himself as CVO (Chief Vibe Officer) and puts good vibes at the top of the brand’s list of core values.&nbsp;Upon entering a Which Wich, customers grab a paper bag that has printed options on it such as types of breads, meats, cheeses and vegetables, and they mark their choices with a marker before handing in their bag at the counter. Then, when their name is called, customers get their sandwich in their own customized bag. Customers are also encouraged to doodle on their paper bag, which can be hung on Which Wich’s “gallery wall.”&nbsp;Which Wich also offers catering and online ordering services.<h2>How Much Can Which Wich Franchise Owners Make?</h2>Which Wich’s most recent Franchise Disclosure Document (FDD) states: “We do not make any representations about a franchisee’s future financial performance or the past financial performance of company-owned or franchised outlets. We also do not authorize our employees or representatives to make any such representations either orally or in writing.”&nbsp;Prospective franchisees are encouraged to speak to the franchisor for more information.&nbsp;<h2>How Much Does It Cost to Open a Which Wich?</h2>The total cost to open a Which Wich ranges from $253,500 to $822,250.&nbsp;<figure class="table"><table><tbody><tr><td>Type of Expenditure</td><td>Min</td><td>Max</td></tr><tr><td>Initial Franchise Fee</td><td>$30,000</td><td>$30,000</td></tr><tr><td>Initial Application and Document Preparation Fee</td><td>$250</td><td>$750</td></tr><tr><td>Site Selection Assistance&nbsp;</td><td>$0</td><td>$1,000</td></tr><tr><td>First Month’s Rent and Security Deposit</td><td>$2,000</td><td>$14,000</td></tr><tr><td>Leasehold Improvements</td><td>$90,000</td><td>$375,000</td></tr><tr><td>Store Design Consulting Services</td><td>$0</td><td>$1,500</td></tr><tr><td>Furniture, Fixtures, Equipment and Signage&nbsp;</td><td>$106,000</td><td>$292,000</td></tr><tr><td>Pre-Opening Consultation</td><td>$0</td><td>$1,000</td></tr><tr><td>Opening Assistance Costs</td><td>$0</td><td>$5,000</td></tr><tr><td>Computer Hardware and Software</td><td>$1,500</td><td>$15,000</td></tr><tr><td>Initial Inventory/Supplies</td><td>$7,500&nbsp;</td><td>$12,000</td></tr><tr><td>Professional Services</td><td>$2,500</td><td>$7,000</td></tr><tr><td>Opening Advertising Expenses</td><td>$3,500</td><td>$10,000</td></tr><tr><td>Insurance</td><td>$250</td><td>$3,000</td></tr><tr><td>Additional Funds (3 Months)</td><td>$10,000</td><td>$40,000</td></tr></tbody></table></figure><h2>What Is the Franchise Fee for Which Wich?</h2>The franchise fee is $30,000, which is payable upon signing the franchise agreement.&nbsp;<h2>Who Is the Leadership of Which Wich?</h2><ul><li><a href="https://www.linkedin.com/in/jeffsinelli/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Jeff Sineli — Founder, CEO and CVO (Chief Vibe Officer)</a></li><li><a href="https://www.linkedin.com/in/jeff-vickers-7469589/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Jeff Vickers — Senior Vice President of Franchise Development</a></li><li><a href="https://www.linkedin.com/in/courtney-sinelli-a05a9b142/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Courtney Sineli — Executive Vice President</a></li><li><a href="https://www.linkedin.com/in/jeremy-cook-14b75222/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Jeremy Cook — Vice President of Operations&nbsp;</a></li><li><a href="https://www.linkedin.com/in/dinoyearego/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Dino Yearego — Director of Operation Services and Franchise Business Consultant</a></li></ul><h2>What Helpful Articles Can I Read to Learn More About Which Wich?</h2><ul><li><a href="https://www.qsrmagazine.com/story/which-wich-stops-to-smell-the-yellow-roses-after-20-years-of-business/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Which Wich Stops to ‘Smell the Yellow Roses’ After 20 Years of Business</a></li><li><a href="https://www.restaurantnews.com/which-wich-announces-london-expansion-100820/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Which Wich Announces London Expansion</a></li><li><a href="https://www.qsrmagazine.com/news/which-wich-eyes-30-restaurants-in-the-u-k/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Which Wich Eyes 30 Restaurants in the U.K.</a></li><li><a href="https://www.prnewswire.com/news-releases/which-wich-superior-sandwiches-celebrates-21-years-with-exciting-promotions-thanksgiving-giveback-and-new-daily-deals-302301335.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">Which Wich® Superior Sandwiches Celebrates 21 Years with Exciting Promotions, Thanksgiving Giveback and New Daily Deals</a></li></ul>Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="https://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-which-wich-franchise-costs-fees-profit-and-data-2724274" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.&nbsp;All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

Franchise Deep Dive: Which Wich Franchise Costs, Fees, Profit and Data for 2025

Franchise Deep Dive: Which Wich Franchise Costs, Fees, Profit and Data

1851 Franchise

A breakdown of Which Wich franchise costs, fees, and business model, along with insights into the brand’s leadership, market presence, and franchise structure in 2025.

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