Franchisor Stories

Franchise Deep Dive: Zoup! Eatery Franchise Costs, Fees, Profit and Data
Zoup! Eatery serves up soup, salads and sandwiches, offering multiple streams of revenue through dine-in, delivery and catering opportunities.

Franchisor Stories

Zoup! Eatery serves up soup, salads and sandwiches, offering multiple streams of revenue through dine-in, delivery and catering opportunities.

Zoup! Eatery is a quick service restaurant franchise that specializes in soup and fresh bread.
Zoup! Eatery got its start in 1997. The founders noticed that soup was often an afterthought in many dining establishments and saw an opportunity to elevate it to a star dish. With a commitment to using only the best quality ingredients, they developed hundreds of soup recipes, aiming to create a comforting and authentic soup experience. The first location, Zoup! Fresh Soup Company, opened in Southfield, Michigan, where the menu offered a daily variety of 12 soups accompanied by freshly baked bread.
Zoup! opened its first franchise location in Ann Arbor, Michigan, in 2003. The brand currently has 65 locations across the U.S. and Canada.
In 2022, Zoup! was acquired by the holding company WOWorks and added to its portfolio of “better-for-you” restaurant brands like Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek.
Zoup! Eatery’s menu offers a variety of soups along with freshly baked ciabatta bread, sandwiches and salads. The brand offers online ordering, delivery, pick up and catering, as well as dine-in services.
The brand does not make this information publicly available. Prospective owners can access this information through the brand’s most recent Franchise Disclosure Document (FDD).
The total initial investment necessary to begin operation of a Zoup! Eatery franchise ranges from $499,000 to $644,000.
The franchise fee required to begin operation of a Zoup! Eatery franchise is $35,000, which must be paid to the franchisor.
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