The president and CEO of Minuteman Press discusses the evolution of the franchise industry and what makes a great franchisee.
For more than 40 years, Minuteman Press has served as a one-stop-shop for professional design, print and marketing needs. The franchise offers services for a diverse range of businesses, including local organizations, non-profits, sports teams and more.
What started out as a small, family-run center in Plainview, New York has evolved into an international powerhouse with locations in five countries. To date, the brand has nearly 1,000 franchisees operating in markets across United States, Canada, Australia, the United Kingdom and South Africa.
As the franchise continues to grow, it remains dedicated to fostering its core values, prioritizing quality and service. As the business continues to expand into new markets, it’s staying true to its roots. In fact, three generations of the founding Titus family are now involved in the franchise.
1851 chatted with Bob Titus, Minuteman Press’ president and CEO, to learn more about his experience in the franchise industry.
How did you first get involved in franchising?
I started a small print shop with my father. We got a few friends involved and once we saw that we had something good going, we started to franchise. The first store opened in 1973, and we began franchising in 1975.
What do you love about the industry?
Gratification. I love the satisfaction of watching our franchisees become successful in their careers.
What do you wish you could change in franchising?
I don’t think I would change anything.
What's the biggest change you've seen in the industry since you started out in franchise development?
The information that people have when you meet them. Now, people have investigated your brand online before they come in. It truly has become an information age where people have done their research.
There were no computers when we started out. We used to figure out pricing on pieces of paper. People also used to pay cash. Now, almost nobody pays in cash.
What makes a great franchisee?
Work ethic and willingness to follow a proven system. We have a tried and proven system for success. Great franchisees follow the recipe. They don’t try to reinvent the wheel. Work ethic is critical.
What's the number one thing that sells franchises?
Successful owners. Successful people attract other successful people. When people see others doing well, they tend to follow.