Is the famous $1 menu a thing of the past? A new trend has hit stores in the last few years, the meal deal.The new $4 or $5 meal deals offer the best of both worlds. Not only do franchisees have extra opportunities to make a profit but is also gives consumers a deal they are expecting.
“What’s happening in the category is there’s a lot of snacking, and I call them mini meal occasions. We think about 60 percent of our occasions fall within that mini meal/snacking occasion,” Snyder said.Checkers & Rally's Restaurants
have see a boost in sales and traffic due to value meals and plans on keeping them on their menu.
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