Franchise News
Franchise Times: Famous Toastery Uses Social Media Campaign to Spread Holiday Cheer
Combining artful 'better breakfast' with classic holiday characters engages consumers.
When it comes to launching a social media campaign, creativity wins by forming partnerships that can be beneficial for everyone.
The better breakfast franchise out of Charlotte, Famous Toastery, partnered with specialty pancake artists Dancakes to launch a campaign meant to gain brand awareness while appealing to new fans on Facebook.
“You always want to engage people, that’s the goal. But sometimes you just want to have fun and give back, everything can’t be about making money—that’s the truth,” said Famous Toastery CEO Robert Maynard. “It’s about having fun and giving back to the customer base.”
The campaign started on December 5th, featuring eight holiday characters: Frosty the Snowman, Rudolph the Red Nosed Reindeer, Santa Claus, Ebenezer Scrooge, Buddy the Elf, Kevin McAllister from Home Alone, Clark Griswold and The Grinch. The Famous Toastery and Dancakes Facebook fans can vote for their favorite pancake over a course of two weeks to enter to win prizes like Dancakes swag, stickers and gift cards to the Famous Toastery, with the third and final round awarding the winner an iPad and a personalized Dancakes pancake portrait.
“The cool thing about the art, I don’t think there’s any other art that you don’t see what it is until the reveal,” said Hank Gustafson, business manager at St. Louis-based Dancakes.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
