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Franchise Times: Famous Toastery Uses Social Media Campaign to Spread Holiday Cheer

Combining artful 'better breakfast' with classic holiday characters engages consumers.

When it comes to launching a social media campaign, creativity wins by forming partnerships that can be beneficial for everyone. 

The better breakfast franchise out of Charlotte, Famous Toastery, partnered with specialty pancake artists Dancakes to launch a campaign meant to gain brand awareness while appealing to new fans on Facebook.

“You always want to engage people, that’s the goal. But sometimes you just want to have fun and give back, everything can’t be about making money—that’s the truth,” said Famous Toastery CEO Robert Maynard. “It’s about having fun and giving back to the customer base.”

The campaign started on December 5th, featuring eight holiday characters: Frosty the Snowman, Rudolph the Red Nosed Reindeer, Santa Claus, Ebenezer Scrooge, Buddy the Elf, Kevin McAllister from Home Alone, Clark Griswold and The Grinch. The Famous Toastery and Dancakes Facebook fans can vote for their favorite pancake over a course of two weeks to enter to win prizes like Dancakes swag, stickers and gift cards to the Famous Toastery, with the third and final round awarding the winner an iPad and a personalized Dancakes pancake portrait.

“The cool thing about the art, I don’t think there’s any other art that you don’t see what it is until the reveal,” said Hank Gustafson, business manager at St. Louis-based Dancakes.

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