More than 200 franchise brand websites were reviewed by industry judges, and 75 were recognized as best-in-class. Each of these categories were meticulously evaluated by a panel of 12 judges and given a score on a ten-point scale; the website rankings are based on a composite average of these scores. Soccer Shots was a best of the best, tied for 5th overall with a score of 7.33.
The judging panel was comprised of industry experts: Sean Fitzgerald, of 1851 Franchise; Nick Powills, of No Limit Agency; Batchelor, CEO and Jack Monson, Director of Digital Strategy, of Qiigo; Michelle Rowan, President of Franchise Business Review; Craig Slavin, CEO of Franchise Navigator; Jamshaid Hashmi, CEO of ClickTecs; Kay Ainsley, Managing Director of MSA Worldwide; Keith Gerson, President of FranConnect; Stan Friedman, President of FRM Solutions; Steve Beagelman, CEO of SMB Franchise Advisors; and Todd Bingham, President of Pinnacle. Each judge was tasked with judging hundreds of submissions, from which they awarded 75 standout franchise development websites with a gold, silver or bronze designation. The judges had this to say about Soccer Shots’ franchise development site:
Rowan: The "What's in it for me" is right up front on the home page. The mission is concise and repeated throughout the site. Messaging and imagery makes an emotional connection with candidates. The brand did a good job of providing what candidates may be looking for, whether it's the franchise guide download, contact, "the numbers", etc. -- all available above the fold on the landing page.
Fitzgerald: The site offers strong calls to action and provides compelling information as to why this is a great franchise opportunity.
Friedman: The site is well laid out, easy to navigate and find info.
Hashmi: I liked the sticky tabs and the overall clean look.
Ainsley: It’s simple to navigate – clean design, provides top-line information.