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At the recent&nbsp;<a href="https://franchise.edible.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-earns-a-double-win-at-the-edible-conference-2727623" target="_blank" rel="nofollow">Edible®</a> conference, Pennsylvania-based franchisee&nbsp;<a href="https://www.linkedin.com/in/keith-cotton?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-earns-a-double-win-at-the-edible-conference-2727623" target="_blank" rel="nofollow">Keith Cotton</a> walked away with two prestigious honors: the Community Ambassador Award and the Pineapple Star Award for the Northeast region. These accolades reflect not just his business acumen, but his deep commitment to community engagement, customer satisfaction and brand excellence.<h2>A Legacy of Dedication</h2>Cotton’s journey with&nbsp;<a href="https://1851franchise.com/edible">Edible</a> began nearly two decades ago when he stumbled upon the brand by chance. After a successful career in the high-tech industry, he was drawn to the fresh and innovative approach Edible offered. Over the past 17 years, Cotton has built a thriving franchise by focusing on community involvement and fostering strong relationships with his customers.The Pineapple Star Award is a significant achievement, awarded to franchisees who meet a rigorous set of criteria based on their Quality Assurance Review, in-store mix growth, WOW score and sales success. Recipients must also be active owners engaged in local marketing and B2B activities.&nbsp;Cotton’s success in meeting these criteria is a testament to his dedication. His store’s performance is a direct result of his commitment to excellence, both in operations and in customer service.&nbsp;“I really love the interfacing with customers the most,” Cotton said. “I go out and do deliveries on my own because I learned very early on that this business, if you stay in the back, you’ll never meet a customer. I learned that knocking on that door was the best way to see the customer’s face. I am a people person so that was very important to me to have that interaction.”Cotton’s store has seen consistent growth, not just in sales but in customer satisfaction. His WOW score, a key indicator of customer happiness, is nearly perfect, reflecting the positive experiences he and his team deliver every day.<h2>A Community Ambassador</h2>In addition to the Pineapple Star Award, Cotton was also honored with the Community Ambassador Award. This recognition highlights his active involvement in the local community and his efforts to promote the Edible brand through various social avenues.“This is a business that requires community involvement,” Cotton said. “It’s not a business where you can hire a manager and the business is going to come. You need to be there, interacting with customers and understanding their needs.”Cotton’s approach to community engagement is multifaceted. He is deeply involved in local events, chamber of commerce activities and other community organizations. His marketing efforts are not just about driving sales but about building relationships and making a positive impact on the community he serves."We have very much embraced all the social media platforms, and we’ve also been doing a lot more community involvement, through the chamber of commerce, and local marketing,” he said. “These things make a big impact.”<h2>Recognition Among Peers</h2>Winning these awards was a moment of pride for Cotton. "I felt very surprised at first,” he said. “But it really felt absolutely great to be recognized amongst my peers.”&nbsp;Cotton’s success is not just about numbers; it’s about the relationships he has built with his customers and the community. His story is a powerful example of how franchisees can grow their businesses by staying true to the core values of customer service and community involvement.As Cotton continues to lead his franchise, his focus remains on maintaining the high standards that earned him these awards. His approach to business — hands-on, customer-focused and community-oriented — will undoubtedly continue to drive his success in the years to come.For Cotton,&nbsp;<a href="https://1851franchise.com/edible/the-lifestyle-benefits-of-owning-an-edible-franchise-2727026">the joy of running an Edible franchise</a> comes not just from the business itself but from the connections he makes every day. “I really love what we do. We are offering something much more personal than a gift,” he said. This personal touch is what sets him apart and is at the heart of his success.As Edible continues to&nbsp;<a href="https://1851franchise.com/edible/fruit-was-just-the-beginning-how-edibles-innovative-approach-to-gifting-promises-a-sweet-future-for-consumers-2724638">innovate and expand</a>, franchisees like Cotton will remain crucial to the brand’s ongoing success. His achievements at the recent conference are a testament to what can be accomplished with dedication, passion and a commitment to excellence.The total investment necessary to begin operation of an Edible Franchise ranges from $240,000 to $531,000.&nbsp;For more information on franchising with Edible®, visit:&nbsp;<a href="https://franchise.edible.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-earns-a-double-win-at-the-edible-conference-2727623" target="_blank" rel="nofollow">https://franchise.edible.com</a>.About Edible®&nbsp;Founded in 1999, Edible® has revolutionized the gifting industry, uniquely leveraging the synergistic power of an innovative e-commerce hub and locally owned brick-and-mortar locations across the globe. Edible's platform seamlessly blends the convenience of online shopping with a vast retail footprint that services over 80% of U.S. households within an hour. Expanding beyond its iconic fruit arrangements, Edible has a range of offerings, including delectable dessert boards, cookies, brownies, cakes, farm-fresh flowers and more – perfect for every celebratory occasion and any treat-yourself moment. For more information, visit&nbsp;<a href="http://edible.com/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=celebrating-25-years-of-edible-a-legacy-of-innovation-and-opportunity-2727084&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-earns-a-double-win-at-the-edible-conference-2727623" target="_blank" rel="nofollow">edible.com</a>.

Celebrating Excellence: Keith Cotton’s Achievements at Edible® Conference

1851 Franchise

Keith Cotton, a long-time Edible franchisee in Philadelphia, recently received two prestigious honors: the Community Ambassador Award and the Pineapple Star Award for the Northeast region.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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When brothers-in-law&nbsp;<a href="https://www.linkedin.com/in/ike-grigsby-06552b36/">Ike Grigsby</a> and Joseph Jones decided to start a business together, they wanted something that would let them work for themselves while giving back to the community they love. Both were ready for a new challenge — Grigsby after a long career in consulting and the military, and Jones after years in telecommunications and international business. Their new&nbsp;<a href="https://freshcoatfranchise.com/">Fresh Coat Painters</a> location opens in February 2026 and will serve Friendly, Oxon Hill and Fort Washington in Maryland, as well as parts of Alexandria, Virginia.&nbsp;The two were drawn to&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat</a> for its strong support system, family feel and the chance to grow quickly in both residential and commercial painting. More than anything, Grigsby and Jones see this as an opportunity to make an impact. They plan to create apprenticeship programs for young people, help local homeowners and businesses, and build a business rooted in faith, hard work and community pride.1851 Franchise spoke to the brothers-in-law to learn about their franchise journey and plans for the future. Here’s what they had to say:1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Ike Grigsby:&nbsp;I’ll go first. I was a consultant with one of the large privately owned consulting firms in the Washington, D.C., area and throughout the country. I did general consulting, but my primary focus was on national security, physical security and personnel security. I worked there for 24 years.Back in June 2025, because of everything going on with the economy and the administration, my firm had to cut $5 billion worth of contracts. My primary contract was one of those that had to be cut, so I lost my job with them after 24 years. Prior to that, I served in the Army.I was a military police captain stationed in Germany, where I served as a military police chief. I oversaw three communities, supporting military personnel, their spouses and children. After losing my job, I knew I was going to get a pretty healthy sum from my pension. I said, “Well, I’m too young to stop working.” So I started looking at franchises. I told Joe — we talk every day — and he said he wanted to go in with me. That’s how we got started. Losing my job at the consulting firm was the trigger.Joseph Jones: Like Ike said, he came to me with the idea that he wanted to look at some franchises. I have a telecommunications background, a degree in international business, and I’m also a disabled veteran. I’ve been transitioning from the telecommunications industry and wanted to do something that allowed me to help the community. Helping people has always been a part of my life. When Ike came to me with the idea, I jumped on it.I thought it would be a great way to get involved in the community and help people. Also, with the economy declining, I wanted a backup plan in case my company faced layoffs. I wanted to make this my future as well, so I decided to go into the franchise business with Fresh Coat Painters.Grigsby:&nbsp;We looked at several franchises before selecting Fresh Coat. It took us about two or three months to decide. We wanted to be careful and make sure we chose the right fit. We went with Fresh Coat because of their portfolio and their ability to help us in all aspects of building the franchise.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Grigsby:&nbsp;My perception was basically what I already knew, since I’ve always been interested in business. I knew franchising meant taking an already established company and building your own business from that model, so you don’t have to start from scratch. You do have to operate within the guidelines set by the franchise, but that’s no problem. It’s much easier to open a franchise than it is to start your own business from the ground up, and that was a big benefit for me.Jones:&nbsp;My perception was a little different. I was hesitant at first and didn’t have full buy-in until I met with Fresh Coat and learned how they operate. I thought franchising meant a lot of work with not much reward — you invest a lot up front and only see returns years later. But with Fresh Coat, there’s an opportunity to earn from the beginning because there’s such a strong market for painting jobs.Especially in the Washington, D.C., area, the demand is huge. Once Ike introduced me to the business and I learned more about Fresh Coat’s operations, back-end systems and national sales support, I felt confident moving forward.&nbsp;1851:&nbsp;What made you pick this brand? What excites you most about this company?Jones: I did my research on the brand, and we also reached out to about four franchise owners who were already operating. They were all very happy with the support they received and the opportunities they had in their communities. They were doing really well.Fresh Coat felt more like a family. Everyone we spoke with within the organization was supportive, informative and quick to respond. I also love their back-end systems — I’m a systems guy — and they have great tools in place to support franchisees. It’s like going into battle; you need the right weapons and the right strategy to win. Fresh Coat has both, and that’s what drove me to sign on with them.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Grigsby:&nbsp;One of the great things that sold us on Fresh Coat was the ability to do both residential and commercial painting. We plan to start with residential, as Fresh Coat corporate recommends, and then, depending on how things go, move into commercial work sooner rather than later. There’s a lot of opportunity — and money — in commercial painting.We also talked early on about giving back to the community, which is something Joe and I both value deeply. This community has given me so much, and we want to pay that forward. One of our goals is to create an apprenticeship program for young people, teaching them how to paint and helping them find jobs. There’s so much work out there, and if a young man or woman wants to learn a trade, we can train them. We have plenty of resources and training materials to help them get started, change lives and make our community a better place to live.1851:&nbsp;Is there anything else about your story you want us to know?Grigsby: You know, I’ve known Joe for about 35 or 36 years. He’s always had a business mind, so when he said he wanted to go in with me, it was a no-brainer. He has sales and communication experience, and I knew our skills would complement each other. I probably feel more comfortable going into business with him than I would on my own because I know what he brings to the table.Our ideas about helping the community align perfectly. Both of us were raised in the Baptist church, and our faith plays a big role in who we are. I feel a deep sense of gratitude and confidence that we’re going to be successful because of that foundation. When I lost my job, a lot of people might have felt stressed or uncertain, but I felt calm. I knew it was time to step out and do my own thing. That’s how we got here.Jones:&nbsp;One thing I’ve learned in life is that challenges can become opportunities. What feels like a setback is often just an opportunity waiting around the corner. It’s all about how you respond. If the situation had been reversed, I know Ike would have been there for me too. I know how he thinks — he’s detail-oriented, punctual, and gives 110% to everything he does. That’s exactly the kind of person I want to go into business with.This is the perfect challenge for both of us. We both believe we’re going to do well in this business, and in doing so, we’ll make a positive impact in our community.Also, I was raised on a farm in South Carolina — we raised hogs, goats and chickens — so I know what hard work looks like. I’m looking forward to putting in that work. It won’t be easy, but with our ideas and our can-do attitude, we’re going to win.1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?Grigsby:&nbsp;My advice would be this: If that’s something you want to do, go for it — but stay focused and be willing to put in the time and hard work. You get out what you put in. If you’re not willing to do the work, you won’t see results. Find a franchise that matches your skills, your interests and your goals, and then commit to it fully. You have to put your heart and soul into it — you can’t go in halfway. Stay focused for the long haul, not just for a few days or weeks. You need a purpose and a genuine desire to do what you’re setting out to do, or it just won’t work.Jones: My advice is to do your research. Don’t jump into the first franchise you see — explore multiple options. Call existing franchise owners and ask about their experiences, challenges and what it’s really like day to day. Study your market — what’s the demand for that type of franchise in your area? Who’s your competition?Ask a lot of questions. Write them down beforehand and make sure you get clear answers. And yes, use AI to help generate good questions — it’s a great tool for that. Also, read the fine print before you sign anything. Go through all the terms and conditions carefully because something small can come back to bite you later. Do your due diligence, ask questions and make sure it’s the right fit for you before you commit.ABOUT FRESH COAT PAINTERS:Fresh Coat Painters, the residential and commercial painting franchise under the Strategic Franchising Systems umbrella, offers a low-cost business model that gives entrepreneurs from all walks of life the chance to become successful business owners in the communities they serve. Since starting in 2004, Fresh Coat has expanded to over 190 franchise locations nationwide. Thanks to its unparalleled professionalism and affordable business model, it has become one of the leading concepts in the booming residential and commercial painting segment. With continued year-over-year growth, Fresh Coat is well on its way to achieving its overall goal of becoming a truly iconic painting brand.&nbsp;

1851 Franchisee Spotlight graphic with photos of Ike Grigsby & Joseph Jones, Fresh Coat logo

Ike Grigsby and Joseph Jones combine decades of professional experience and a shared passion for service as they open their first Fresh Coat Painters location serving Maryland and Northern Virginia.

Brothers-in-Law Turn Career Changes Into a Fresh Start With Fresh Coat Painters in National Harbor, Maryland

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Brian Keaney comes from a long line of tradesmen; in fact, he jokes he’s known how to wire a house since high school. But while his&nbsp;family members were building careers as electricians and carpenters, Keaney was penning his own story as a local reporter.Now, after two decades of telling stories, he’s making a dramatic return to his roots with&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> of&nbsp;<a href="https://www.trublueally.com/newton-wellesley">Newton-Wellesley</a>, a home maintenance service dedicated to helping seniors in Dedham, Needham and surrounding communities. Seeing the “writing on the wall”&nbsp;— AI’s disruption of the communications industry&nbsp;— Keaney was motivated to return to a career that was recession-resistant.&nbsp;The mission became personal for Keaney a few years ago when his grandfather returned home from a rehabilitation stay. To ensure he could move around the house, Keaney and his uncles stepped in to perform immediate modifications, such as laying Masonite over wall-to-wall carpeting. Keaney realized that most seniors don't have a family with the technical skills or resources to execute those vital safety changes on a moment's notice.However, Keaney’s focus isn't limited to the elderly. As a parent, Cub Scout leader and youth sports coach, he understands the time crunch faced by many families. By handling everything from seasonal maintenance to minor home improvements, Keaney aims to help neighbors “reclaim their weekends.”1851 Franchise sat down with Keaney to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Brian Keaney:&nbsp;I grew up in the trades. My dad's an electrician, and between my grandfathers and uncles, there isn’t much that my family couldn’t do. From my childhood through grad school, I was often working for one of them. I like to say that at 15, I knew how to wire your house. I also knew that I didn't want to wire your house, so I went to college instead.I worked as a reporter and in corporate communications for many years after college. I still consider myself a writer (I think in blog posts), but I saw a couple of years ago that AI was going to totally disrupt the industry. I decided I needed to find something tangible because ChatGPT was coming for my job. Because I have a background in this industry and can speak the language, I thought this would be a good fit.1851: What did you do before franchising, and how did you decide franchising made sense for you?Keaney:&nbsp;A few years ago, I got a cold email from a consultant, and he said, ‘Hey, have you ever thought about opening a franchise?’ I said, ‘No, I hadn't,’ which was 100% true. But my philosophy is you should always take the meeting because you never know what's going to come out of it. The worst case scenario is that you lose 20 or 30 minutes.&nbsp;So, I took the meeting and started exploring franchises for a little bit. It just wasn't the right time for me then. But about a year and a half ago, I went back to him. We looked at a bunch of different franchises, a bunch of different industries, and eventually I settled on&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. I couldn't be happier that I did.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Keaney:&nbsp;I didn't really realize how big franchising was before I got started. My vision of a franchise was a Dunkin' Donuts. I didn't realize just how many industries they got into. You name the industry, and there's a franchise out there for it, which just blew me away.I had no idea there was a handyman franchise out there, mostly because I could do the projects myself and wouldn't think to hire someone. But now that I'm in it, I'm a big fan. I'm confident that I could have run a "Chuck-in-a-truck" type operation, but I know I would not have been able to run a handyman company nearly as well without the training and support that I'm getting from TruBlue.1851: What made you pick this brand? What excites you most about this company?Keaney:&nbsp;I looked at a whole bunch of different franchises and industries. The two finalists were TruBlue and kids' sports. You only have to look at my credit card bill to see what a big industry kids' sports is — I've got two kids obsessed with them. In the end, I decided to go with TruBlue, because kids' sports is a pretty crowded industry, and I didn't want to compete there.I really liked TruBlue's mission of helping seniors age in place and helping busy families. A lot of the things that we go out and do are stuff that I would just do around the house myself. Now that I'm married, have kids, lead Cub Scouts, coach sports teams, and everything else, I just don't have as much time as I used to. I know there are a lot of families like mine out there where these things need to get done, and they just don't have the time.&nbsp;I am also really pleased with TruBlue as a franchisor. I’ve heard some horror stories about other franchises, and every time I say to myself, “That hasn’t been my experience at all.”&nbsp;1851: What do you hope to achieve with your business? What are your plans for growth?&nbsp;Keaney:&nbsp;I really want to be able to support my family while helping my community. Like Ben Franklin said, I want to do well while doing good. My plans for growth are strong; I have so much work that I could be doing, but I am limited by hiring good quality staff. If I could hire five more guys today, I would do it because there's enough work out there for all of them.We're really selective with who we hire. They have to fit technically, meaning they have the skills to do a variety of jobs, but they also must have the soft skills to be able to go into a widow's living room and make her feel comfortable. Eventually, I would like to buy a couple more territories, but right now we're really focused on this area.1851: Is there anything else about your story you want us to know?Keaney:&nbsp;The idea of helping seniors age in place is more than just theoretical; it was personal for me. A couple of years ago, my grandfather was in the hospital and then rehab. When he got home, he couldn't move very well.&nbsp;The day before he got home, my uncles and I went over to his house and put Masonite over the wall-to-wall carpeting to make it easier for him to get around. It occurred to me that most people don't have the skills or resources to be able to do that themselves. My grandfather, who taught most of us how to do it, was lucky to have a family that could help him like that. Now, I'm able to help other families do that as well.1851: What advice do you have for other people thinking about becoming franchise owners?Keaney:&nbsp;It's definitely worth exploring. I am working a lot harder now than I did in my last job, and it's more stressful, but I'm also enjoying it so much more. I'm much happier being a franchise owner than I was working to help rich people make even richer people still yet richer.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

1851 Franchisee Spotlight graphic with photo of Brian Keaney & TrueBlue Home Service Ally logo

Inspired by his family and a growing need for safe, reliable home modifications, Keaney is building a service designed for aging adults and overwhelmed households.

Former Reporter Returns to Trade Roots with TruBlue Home Service Ally Franchise

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After nearly 25 years in the technology industry,&nbsp;<a href="https://www.linkedin.com/in/forresthaverin/">Forrest Haverin</a> reached a turning point. His career spanned sales, project management and internal operations, but much of the work felt removed from real-world impact. He wanted a path where effort translated into visible results and where helping people was part of the job.A lifelong Texan, Forrest settled in The Woodlands three years ago to be closer to family. While updating his own 40-year-old home, he found himself drawn to hands-on maintenance and problem-solving, discovering how meaningful it felt to fix what people rely on every day. That experience sparked a larger idea: stepping away from the corporate world and into business ownership.Rather than starting from scratch, Haverin chose&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> for its established reputation and community-first mindset. The franchise gave him the opportunity to build something lasting, combining practical home services, a focus on senior safety, and a business rooted in serving his neighbors.Forrest sat down with 1851 Franchise to discuss his franchising journey with&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> and why he wanted work that felt “tangible.” Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Forrest Haverin:&nbsp;I am 45 years old and a native Texan. I lived in East Texas and Austin before moving to The Woodlands about three years ago to be closer to my family and my wife’s family. I spent close to 25 years in the technology industry, working in sales, project management and sales operations.Eventually, I sought a career change because I wanted work that was tangible. I wanted to see the fruits of my labor and have direct involvement in solving customer problems. That desire led me to the home maintenance and modification space. My interest really stemmed from moving into a 40-year-old home here in The Woodlands that required extensive renovations. I found deferred maintenance work enjoyable and satisfying because I could see the finished product.1851: What did you do before franchising, and how did you decide franchising made sense for you?Haverin:&nbsp;Prior to this, I was deep in the tech industry. I initially planned on starting a business from the ground up. However, as I researched, I saw tremendous value in joining an established brand. You get good name recognition, a professional logo, and a mission-driven leadership team right out of the gate. Franchising acts as a springboard, helping you circumvent the challenges of a scratch startup.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Haverin:&nbsp;My initial perception was actually neutral to slightly negative. I didn't have a lot of knowledge about it, and I had concerns that the money I earned might leave the local area rather than staying in the community.However, upon closer examination of the TruBlue model, I found that the funds generally stay local. This aligned with my strong desire to shop local and support local businesses. I was also worried that a corporate office might be too involved in my daily operations, but I found that TruBlue gives franchisees latitude and trusts us to operate in a common-sense way.1851:&nbsp;What made you pick this brand? What excites you most about this company?Haverin:&nbsp;Aside from the business model fitting my interests, it was the ability to make a lasting, tangible impact. I love the idea of seeing my work in action. The leadership team is mission-driven, and that resonates with me.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Haverin:&nbsp;I aim to keep the business reasonably local, focusing on The Woodlands and the surrounding zip codes like Spring, Conroe, and Shenandoah. I want to scale the business, but only to a certain point where we can still feed back into the community.I also aspire to integrate a spirit of volunteerism into the company culture. I have ambitions to work with the local Habitat for Humanity and participate in local volunteer efforts, such as cleaning up parks and neighborhood easements.1851:&nbsp;Is there anything else about your story you want us to know?Haverin:&nbsp;I am married to my wife, Sarah, and we have a 6 1/2-year-old son named Elliott. My personal interests include aviation, I am an instrument-rated private pilot, and spending time with my son doing activities like BMX riding and flying model rockets.1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?Haverin: Perform your due diligence. Look into different brands and recognize that franchising can be a valuable option. It really helps you bypass the "ground-up" struggles.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications and licenses vary by location.

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After 25 years in tech, Forrest Haverin traded screens and spreadsheets for hands-on work that makes a difference at home.

Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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After more than a decade spent auditing government agencies and defense contractors, Kevin Lewis reached a breaking point, not because he disliked the work but because he rarely saw its impact. Franchising with&nbsp;<a href="https://freshcoatfranchise.com/">Fresh Coat Painters</a> would soon give him a different perspective.Kevin, a U.S. Army veteran, built a career in public-sector auditing after returning from Afghanistan in 2012, first at a CPA firm and later with both the Tennessee National Guard and the Defense Contract Audit Agency. The work was steady but slow-moving, with long timelines, distant outcomes and limited control over his schedule. Still, what pushed him to make a change was more immediate: When telework ended, his job began to require a four-hour daily commute, and the grind became impossible to ignore.&nbsp;Looking for a career that offered both professional independence and tangible results, Kevin began to explore the idea of franchising. Through a career ownership coaching company, he was introduced to franchise concepts outside the usual nationally marketed big-name chains he once assumed were the only franchising options.&nbsp;Founded in 2004, the&nbsp;<a href="https://strategicfranchising.com/">Strategic Franchising Systems</a> painting franchise has tweaked its system for more than 20 years. Systems and structure tend to appeal to veterans considering entrepreneurship. But the business also stood out to Kevin thanks to the built-in resilience of its model. For Kevin,&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat Painters</a> represented more than a business opportunity: it presented the chance to apply his disciplined, systems-driven background to a model with visible outcomes.Now a&nbsp;<a href="https://freshcoatpainters.com/locations/davenport/">Fresh Coat Painters franchisee in Davenport, Florida</a>, Kevin is focused on growth, delegation and building a business that delivers both financial security and personal freedom.1851 Franchise sat down with Kevin to discuss his franchising pivot to&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat Painters</a>, why it’s a fit and why the model appeals to veterans. Here’s what he had to say:1851 Franchise: Can you frame your personal story for us? What do you want us to know about your journey into franchising?Kevin Lewis: My journey to franchising really started when I moved to Florida. I moved from Tennessee. I’ve been auditing since I got back from Afghanistan in 2012. I went to work for a CPA firm and have been auditing ever since.In Tennessee, I oversaw internal audits for the Tennessee National Guard. When I came down to Florida, I started working for the Defense Contract Audit Agency. When they did away with telework, I had to go into the office every day, which was a four-hour round trip. So, I was really looking for a career change. I came across a company on LinkedIn called&nbsp;<a href="https://entrepreneurssource.com/">The Entrepreneur’s Source</a>. They’re the ones who started leading me down the franchise track. They presented different options and Fresh Coat jumped out at me. One thing that was taught to us is that home improvement tends to be resistant to economic downturns. And that’s one thing that drew me in.Another thing I found intriguing is that when I was auditing, I would send an audit report out to whatever defense company I was auditing. But you would never see the results of your work. It was probably years in the making because any findings could be adjudicated five or 10 years down the road (depending on when the contract closed). So, one thing I like about painting and home improvement is you can always see the fruits of your work. You can see the end effort. It gives a sense of accomplishment.1851: What was your perception of franchising before you became a franchisee and what do you want people to know about franchising now that you’re in it?Kevin: One, that it was too expensive to get into. Because when you think of franchising, you think of the major chain brands. You don’t really realize that the cost of entry is there for somebody who’s just wanting to break the surface. I got a better impression when one of my friends, one of my lieutenants from Afghanistan actually, got into franchising. It was a lot of hard work at the beginning but the amount of independence he has now and the financial security he has now was appealing. When the opportunity came up and was presented to me, that’s what piqued my interest.1851: What excites you most about Fresh Coat Painters?Kevin: One thing I like about Fresh Coat is the expertise they bring in. One of their main executives came from Sherwin-Williams. There’s just years of experience there. They’ve got business coaches. You’ve just got plenty of experience behind the brand.&nbsp;I also liked Fresh Coat because of the franchise developer I was in contact with. The amount of support and attentiveness she gave showed what type of brand it is. I ran into other franchise developers who were hard to get in touch with and weren’t really selling the brand. Well, if the person trying to sell you isn’t passionate about it, then maybe the company isn’t passionate about it.&nbsp;I just felt Fresh Coat had my best interests in mind and was making sure we were a good fit for each other.1851: What are you hoping to achieve with the business? Is there a plan for growth?Kevin: I’d like to open at least two more territories and manage it that way. My goal is to get project managers who can help manage each territory so that I can oversee all of them. I didn’t get into business for myself to be doing day-to-day operations like going out and doing quotes. I want to manage a business. I don’t want to run every aspect of it. You don’t get into business for yourself to work it as a job. You work it as a business. As an owner.1851: What advice do you have for people who might be thinking about becoming franchise owners?Kevin: One piece of advice is to try to get over your fear of the financial investment it may take. What’s your peace of mind worth? What’s your freedom worth to you? You can continue in a safe, routine job. But you’re always going to be dependent on other people as to when you can take off and what you can do. If you really want that freedom, I would say, although it’s hard work at the beginning, franchising has a great payoff.If you’re good at following a system, then franchising is probably for you. They like to recruit military because we train, from private up to officer, to be able to do the next person’s job. We do it through repetition and SOPs. There’s no magic way.&nbsp;In franchising, the path has already been set for you. You just have to be able to follow it and listen to the people who are coaching you.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.ABOUT FRESH COAT PAINTERS:Fresh Coat Painters, the residential and commercial painting franchise under the Strategic Franchising Systems umbrella, offers a low-cost, high-margin business model that gives entrepreneurs from all walks of life the chance to become successful business owners in the communities they serve. Since starting in 2004, Fresh Coat has expanded to over 190 franchise locations nationwide. Thanks to its unparalleled professionalism and affordable business model, it has become one of the leading concepts in the booming residential and commercial painting segment. With continued year-over-year growth, Fresh Coat is well on its way to achieving its overall goal of becoming a truly iconic painting brand.&nbsp;

image of kevin lewis from fresh coat painters of davenport franchisee story

After feeling stuck in government auditing, Kevin chose a structured franchise model that offered flexibility, stability and room to grow in Davenport, Florida.

Veteran Kevin Lewis Found a Better Fit in Business Ownership With Fresh Coat Painters

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


Newk’s Eatery Franchise Costs, Fees, Profit and Data for 2026

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BrightStar Care Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: BrightStar Care is a home health care franchise that provides both medical and non-medical services.

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Franchising has long proven an attractive prospect for independent-minded entrepreneurs seeking ownership. Delivering a proven system – one properly-marketed and tweaked over time – has long been one of the single most powerful franchising hallmarks. But diving into the deep end before learning to swim is risky.&nbsp;Choosing the right option takes preparation and work. So, what is the best franchise to buy for beginners?“There's so much to consider,” says franchise attorney&nbsp;<a href="https://www.linkedin.com/in/mario-l-herman-b9258112a/">Mario Herman</a>. “A big part of my practice is reviewing FDDs and franchise agreements for prospective franchisees. I look for 50 separate things, including inconsistencies between disclosure documents and franchise agreements. And there's a lot of work involved. So, I’d say hire competent counsel with franchise experience.”<h2>Due Diligence</h2>For over three decades as a&nbsp;<a href="https://www.franchise-law.com/mario-l-herman-esq.shtml#">franchise attorney</a>, Mario Herman has represented clients from more than 150 franchise systems, further testifying as an expert witness, and stresses the importance of the due diligence process when pondering the question of what’s the best franchise to buy into for beginners.Before diving in, there’s a number of questions to ponder. What kind of capital, or access to it, do you realistically have? Perhaps a low initial investment is crucial. How involved do you want to be in the daily operation of the franchise – hands-on or semi-absentee? Do you want to build an office or retail setting? Maybe a remote opportunity is best.&nbsp;Performing strong due diligence can go a long way toward ensuring prospective franchisees select the right opportunity.&nbsp;“Yeah, I mean, that's franchising for beginners. There have been books, podcasts and all kinds of stuff written about that,” Herman said. “From issues involving future royalties to the liquidity and capitalization of the franchise – how long they've been in business and how many franchises in the past have terminated or gone out of business. When doing due diligence, contact those who are still in the system and those who are no longer part of it. There are multiple parties, and due diligence with all of them is important. The process typically takes three to six months or more for bigger deals.”<h2>Where To Look</h2>So what is the best franchise to buy for beginners? It’s a big question. Luckily, there’s answers.<h3>Health &amp; Wellness</h3>If it’s the idea of aligned values that makes franchising an attractive opportunity, there are opportunities in the health and wellness sector that play out in a number of settings, ranging from traditional brick and mortar to remote or mobile opportunities, allowing the potential franchisee to deliver a valuable service at the local level. Recovery studios offer the idea of escape in a private, stress-free setting while fitness franchises continue to grow following the pandemic.<a href="https://1851franchise.com/top-10-gym-and-fitness-franchises-the-best-investment-opportunities-for-2025-2729614#stories">Pure Fitness</a> offers a high-value, low-price model in a 24/7 setting which helps build a diverse clientele while delivering health benefits within the community.<h3>Home &amp; Maintenance Services</h3>Touting a recession-resistant nature, home and maintenance services continue to flourish due to aging infrastructure and technological advancements that can protect valuable home investments.With a lower overhead and a more flexible, scalable business model, home and maintenance service franchises offer potential franchise owners a greater work-life balance, boasting home-based options. And unlike other industries,&nbsp;<a href="https://1851franchise.com/the-top-10-home-service-franchises-to-consider-2727601#stories">home services</a> draw consistent demand, allowing for stability while reducing startup costs.&nbsp;The unique combination of stability, lower investment risk and the ability to scale fast can offer a more accessible path to franchise ownership. Access Garage Doors maintains a specialized model, focusing on the installation and repair of garage doors with a low initial investment of about $50,000.<h3>Sustainable, Eco-Friendly</h3>Aligned values have driven many a beginner toward the idea of sustainable, eco-friendly franchise options.In the cleaning sphere, residential and commercial cleaning/janitorial services offer largely remote-based opportunities with lower overhead that provide a valuable, largely recurring revenue stream that’s safe and dependable.Solar energy franchises often require an initial investment starting under six figures, a drastic departure from the nationally-marketed brands that tend to define the idea of franchising for the beginner. Focused on the installation of solar panels for homes and businesses, this rapidly growing realm helps reduce reliance on fossil fuels, encouraging sustainability.<a href="https://1851franchise.com/ecomaids">Ecomaids</a> features professional, non-toxic and eco-friendly home and commercial cleaning services in a primarily mobile setting which lowers overall costs.<h3>Tech-Driven Food &amp; Retail</h3>The quick onset of tech like AI, robotics and automation has begun to upend the restaurant industry experience, increasing efficiency while delivering crucial data to the astute franchise owner – as well as franchisees looking to assess the best franchises to buy in 2026.Some restaurants have experimented with concepts like AI drive-thrus while other franchised chains, especially in the pizza sector, have toyed with the concept of fully automated kitchens, lowering overhead while addressing the tricky idea of staff retention.Domino’s Pizza has utilized robotics to drive consistent production of pizza while enlisting automation as a significant part of the delivery process. Elsewhere, Donato’s has experimented with fully automated kitchens.&nbsp;POS systems simplify while delivering data and in the retail setting while AI can assist with real time inventory and supply chain management, improving logistics while reining in costs.<a href="https://1851franchise.com/batteries-plus-bulbs-community-driven-approach-and-proprietary-products-continue-to-bring-in-returning-customers-2712298">Batteries Plus</a> uses tech to manage an extensive product selection while many chains use it to encourage ideas like ordering online or curbside delivery.<h2>The Takeaway</h2>So, what is the best franchise to buy for beginners? The answer to that question requires a proactive look within, honestly assessing ideas like available funds, desired work-life balance, and preferred location.&nbsp;Proper due diligence can help the prospective franchisee accurately assess opportunities in franchising realms ranging anywhere from health and wellness to eco-friendly cleaning or even the restaurant industry.But as the old adage goes, buyer beware. Teaming with qualified counsel to take a deep dive into any opportunity can go a long way toward properly assessing the best franchises to buy in 2026.“There’s an old saying in franchising: ‘If you can fog a mirror, you can buy a franchise,’” Herman said. “Many people think buying a franchise is like a cookie-cutter system where everything will be done for them – including marketing, basic P&amp;L skills and operations. But you have to maintain costs, labor and compliance with rules and regulations. You really have to be careful.”Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="https://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

What is the best franchise to buy for beginners?

What is the best franchise to buy for beginners? Franchise attorney Mario Herman shares expert tips on due diligence, top sectors and avoiding common mistakes.

What Is The Best Franchise To Buy For Beginners? A Guide

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Visiting Angels Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Visiting Angels is a senior home care franchise focused on in-home support for seniors and individuals with disabilities.

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Pause Franchise Costs, Fees, Profit and Data for 2025

Franchise Opportunity Deep Dive: Tech-forward wellness studios offering science-backed recovery services such as contrast therapy, infrared sauna, float, IV drips, cryotherapy, and more. 

Franchisee Earns a Double Win at the Edible® Conference

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