1851

Justin Cadili is the owner of the Susanville, California <a href="http://www.lumberjacksrestaurant.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-who-give-back-justin-cadili-of-lumberjacks-restaurant-2707543" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Lumberjacks Restaurant</a> location. Cadili understands the value of being an active member of the community and during his time as franchisee of his Lumberjacks Restaurant location, has donated time, money and food to organizations such as <a href="http://lassenfamilyservices.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-who-give-back-justin-cadili-of-lumberjacks-restaurant-2707543" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Lassen Family Services</a> &ndash; a nonprofit that works with men, women and children that have been involved in domestic violence situations &ndash; as well as the <a href="http://www.lassenseniorservices.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-who-give-back-justin-cadili-of-lumberjacks-restaurant-2707543" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Lassen Senior Services</a>, the <a href="http://celassen.ucanr.edu/Lassen_4-H_Program/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-who-give-back-justin-cadili-of-lumberjacks-restaurant-2707543" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Lassen County 4-H Program</a>, the Susanville Elks Lodge, the <a href="https://www.bluestarmoms.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-who-give-back-justin-cadili-of-lumberjacks-restaurant-2707543" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Blue Star Moms</a> and much more.

1851 spoke with Cadili about his community work and the impact it has on running a successful franchise business.

How important is it to give back to your local community as it relates to growing your business?

Cadili: It&rsquo;s really important. Susanville is a small community and it&rsquo;s important to reach out to the different organizations in the community. We need to go out into the community to keep our sales going and grow our business. I&rsquo;ve been here five years and we&rsquo;re involved in a variety of organizations, but it&rsquo;s key to support organizations that you think are important to the community. We&rsquo;re a big ranching community, so the Lassen County 4-H Program is a big one for us. In fact, we just finished doing a 4-H fair with them. The key is to find out the things that your community is involved in and those are the things you want to support.

What local or charitable outreach efforts have you made in order to connect with your local community?

Cadili: I&rsquo;m on the board of directors for Lassen Senior Services &ndash; it&rsquo;s a non-profit that serves the seniors of Lassen County. I help them with outreach and fundraisers. One of the biggest is a Kansas City Barbeque Society barbecue contest that&rsquo;s coming up this month. It&rsquo;s a huge fundraiser for the organization. I coordinate that and help get donations from other local businesses and help them pull it off without a hitch.

Another organization is Lassen Family Services, which is involved in the community to help with domestic violence. We help with men, women and children who have been involved in domestic violence.

What are your top ideas or tips to market your local business?

Cadili: We&rsquo;ve been open for five years, but the very first thing that I did when I came here was establish the restaurant. I wanted to make sure we were ready to go out and promote ourselves. We didn&rsquo;t want to go out and market ourselves and have people come in and not be happy. That&rsquo;s step one. Then, I got involved in different local food events &ndash; chili cook-offs, chamber mixers, places where I could go have people sample our food. We still do them to this day. There are three chili cook-offs in the area. We provide the food and it&rsquo;s a fundraiser for that organization. I provide the clam chowder for the Susanville Elks Lodge event. You get to meet people and network. We work with Blue Star Moms &ndash; an organization for women with children in the military. We do a fundraiser where if people come in with a flyer, I donate 15 percent of sales back to them. We&rsquo;ve raised 7-to-8,000 for them in the last two years.

How effective are charitable efforts in growing your business?

Cadili: It&rsquo;s very successful if you do it the right way. Donating and giving things to people are great. You&rsquo;ll always have people who want a handout. That&rsquo;s great and fine and dandy, but the most important thing is that you need to be there to promote yourself. It&rsquo;s important to be there for the events. I always ask to be there to serve if we&rsquo;re donating food. People will want to come back because they want to support you. A Lassen County judge told me once that there are a lot of restaurants about the same size as us, but if you put yourself out there and are present at these events, they&rsquo;ll come to your restaurant to see you since you showed you cared. That&rsquo;s the most important thing. You have to invest your time into going to events, going to organizations, presenting who you are to them and why you want to help.

What advice would you give to other franchisees who are just starting their businesses to best set themselves up for success on the local level?

Cadili: When you&rsquo;re going to look at a location for where your franchise will be, you need to know the character of the area you&rsquo;re getting into. Go to the chamber and find out who is there and what type of businesses and organizations are involved and important to the community. Learn the culture and what people there genuinely care about. What do people like to do in the community? That will give you ideas for how to get involved.

Franchisees Who Give Back: Justin Cadili of Lumberjacks Restaurant

1851 Franchise

Lumberjacks Restaurant franchisee Justin Cadili offers his top tips for supporting charities as a business owner.

franchisees-who-give-back-justin-cadili-of-lumberjacks-restaurant

Express Employment Professionals

The Express Employment Professionals Story: A Legacy of Helping People Succeed

the-express-employment-professionals-story-a-legacy-of-helping-people-succeed

Pet Wants

The Power of Niche: Why Specializing in Fresh, Customizable Pet Nutrition Gives Pet Wants a Competitive Edge

the-power-of-niche-why-specializing-in-fresh-customizable-pet-nutrition-gives-pet-wants-a-competitive-edge

Senior Care Authority

How This Franchise Industry Veteran Found His New Calling With Senior Care Authority

how-this-franchise-industry-veteran-found-his-new-calling-with-senior-care-authority

Melting Pot

Menu Talk: Melting Pot CEO Bob Johnston Reflects on 50 Years of Fondue and Innovation

melting-pot-50th-anniversary-bob-johnston-interview-menu-talk

BIGGBY COFFEE

Photo of BIGGBY COFFEE summer beverages, iced and blended, against orange background

BIGGBY® COFFEE Kicks Off Summer with Fan-Favorite Flavors, Bold New Sips — and a Fresh New Look

biggby-coffee-summer-2025-menu

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

McDonald’s To Hire 375,000 Workers as It Prepares for Major U.S. Expansion

mcdonalds-to-hire-375000-workers-as-it-prepares-for-major-us-expansion

Subway Pushes Global Growth Despite U.S. Closures 

subway-pushes-global-growth-despite-us-closures

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

franchisee spotlight graphic with photo of Abid Khan and Paris Baguette logo

Longtime Tim Horton’s Franchisee Signs 4-Unit Agreement with Paris Baguette in Toronto

longtime-tim-hortons-franchisee-signs-4-unit-agreement-with-paris-baguette-in-toronto

1851 Franchisee Spotlight graphic with photo of Steve & Mia Kim & Paris Baguette logo

After Falling in Love with Paris Baguette, This North Carolina Couple Decided To Open One of Their Own

paris-baguette-franchise-charlotte-nc

franchisee spotlight graphic with photo of Brianna and Matt Fitchett, Seniors Helping Seniors logo

Nonprofit Leaders to Bring Seniors Helping Seniors® Franchise to East Bay, California

nonprofit-leaders-to-bring-seniors-helping-seniors-franchise-to-east-bay-california

kekes-breakfast-cafe-franchisee-profile-moe-kahil-image

Day in the Life: Discovering the Passion Behind a Keke's Breakfast Cafe Franchisee

kekes-breakfast-cafe-franchisee-moe-khalil-profile

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

The Top 20 Cleaning Franchises to Invest in for 2025

top-cleaning-franchises-to-invest-in

The Top 20 Handyman Franchises To Invest in for 2025

top-handyman-franchises-to-invest-in

Affordable Franchise Opportunities: Exploring Low-Cost Home Service Franchises Under $50K

affordable-franchise-opportunities-exploring-low-cost-home-service-franchises-under-50k

Franchisees Who Give Back: Justin Cadili of Lumberjacks Restaurant

MORE STORIES LIKE THIS