FranNet, FranConnect partner to streamline franchise industry growth

Two franchise support powerhouses, FranNet and FranConnect, have announced their plan to team their respective specialties in franchisee recruitment and digital franchise management solutions to provide brands a one-stop shop for finding and empowering their future owner-operators. In addition to its leading consulting services, FranNet also brings its Proven Match subsidiary to the partnership. Proven Match uses a series of psychometric assessments to equip franchisors with insights about the specific behavioral profiles in their system, enabling companies to make informed decisions about current and prospective franchisees. Mutually beneficial relationships with a higher chance for success result for both the franchisor and franchisee after Proven Match determines their compatibility with the brand. FranConnect plans to then support those new franchisees with its Franchise Management Services toolkit, which includes the company’s full array of solutions for operators, including data collection and information analysis, marketing automation, franchise management and franchisee engagement, and many more. FranConnect serves more than 500 brands comprised of more than 75,000 franchised locations. The partnership includes full integration between the two company’s software platforms allowing for full access to the Proven Match assessments and dashboards through FranConnect’s Franchise Management Services toolkit. “FranNet and FranConnect collaborating in this manner makes perfect sense, because both companies for years have advanced the cause of franchising by providing the best tools and the best analytical methods to help franchisors and franchisees succeed together,” said Jania Bailey, President and COO of FranNet. “Proven Match, through its proprietary method of assessing potential franchisees’ chances of success, will continue to match franchisees with their ideal brand partners, and FranConnect’s suite of Franchise Management Services will provide them a comprehensive solution for efficiently managing their businesses from day one. Together, FranNet and FranConnect aim to eliminate the uncertainty from new franchise businesses and accelerate the growth of this dynamic industry.” Amit Pamecha, Founder and CEO of FranConnect, added that once the most suitable franchisees and franchisors are paired together through the Proven Match process, FranConnect’s suite of software tools — including the franchise sales recruitment solution Captivate®, the operations solution PerformanceWise™, the social-media management tool FranBuzz, and the comprehensive marketing solution Zcubator — helps operators immediately address profitability. “Once franchisees have found the perfect brand for their skill sets and goals, they will turn their focus to streamlining their operations, managing their relationship with the parent company, and driving their growth and profitability,” Pamecha said. “The years of best-practices research that underlies all of FranConnect’s applications and tools can help franchisees focus on their return on investment from the beginning. Integrating our solutions with FranNet’s will only bolster the effectiveness of both our product offerings.”