1851

<h4 style="margin-left:0px;">The Next McDonald's (Big Idea)</h4>Pay to PRAY: Stop Doing This!With pay to play you know what you are getting.Example: a franchise broker brings you a lead, you qualify the lead, and when the lead converts you pay a commission. A win-win.<figure class="image image-style-align-right"><img src="https://ci4.googleusercontent.com/proxy/7wb-bwIk-uNLyfOGciS4pKG961YvktyplHHx7pct8fZisbMcaKU_DbzMf0DuATNQnrRMmtj4pnzrVlnyEz2hzM4bFZyccCgYelpg_1q3MVMEKrxSnt6tyWKKbRPcDA=s0-d-e1-ft#https://dddilaw.files.keap.app/dddilaw/77ffad6a-7a1d-4289-adad-29783e2a410f" alt="image"></figure>Pay to PRAY: You hire a new franchise development director, a new agency, you spend some dollars, you’re disappointed with the results, you hire a new development director, new agency, spend more dollars, same disappointing results…You get stuck and, from a mindset standpoint, your strategy relies more on praying than deploying development and marketing assets that yield predictable results. You consume those development dollars before the table is set!The reason - you’re probably too dependent on outside vendors or the wrong vendors. Like religious leaders that sell indulgences and offer quick-fix salvation, too many vendors are offering you the affordable, quick-fix, feel-good for the moment, franchise development strategies that will only disappoint. But hey, you’re praying it will be different this time.It's not only the vendor's fault. After all, they are offering you what you’re asking for.Time to take accountability. Time to internally set your strategy, inventory your brand assets and create durable and renewable assets such as franchisee stories, franchisee videos, team videos, powerful FDD differentiators and committed team.Once you do this there will be a lot less praying and a lot more control and results.Time to plant those seeds. See our bottom thoughts!&nbsp;<h4 style="margin-left:0px;">News You Can (Actually) Use</h4><ul><li><a href="https://1851franchise.com/is-the-global-housing-market-about-to-crash-2716005">Is the Global Housing Market About to Crash?</a> &nbsp;</li><li><a href="https://1851franchise.com/more-americans-are-quitting-their-jobs-that-could-be-big-news-for-franchising-2715994">More Americans Are Quitting Their Jobs. What this Means for Franchising</a></li></ul>&nbsp;<h4 style="margin-left:0px;">Killer Brands</h4><figure class="image image-style-align-left"><img src="https://ci5.googleusercontent.com/proxy/oAf82iWX_TK60Pmsyv62jhsbFG6Lf-u88DAds2kzJ2UR5wqBY17zJk_rv7HbTUbIH9vgr7nlLfkUM53sYQluibuvWjVORr8niSD3IicFqjh2y37rMY76sX0YsAx6xA=s0-d-e1-ft#https://dddilaw.files.keap.app/dddilaw/a0864ede-dd4f-45cd-b7a3-f8195f113d33" alt="image"></figure><a href="https://www.aplaceathome.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franx-franchise-digital-advertising-for-dummies-2716023" target="_blank" rel="nofollow">A Place at Home</a> - We all know that the home care agency market is crowded, but for good reason.With an ever-aging baby-boomer generation, the marketplace for at-home services will continue to outstrip supply. While there are many franchise brands in this space, A Place At Home offers a fresh opportunity for franchise buyers. Why? Well, it starts with the team. The executive team at A Place at Home is building an amazing organization, amazing media, and an approach that is always on. Check out their media, their <a href="https://www.linkedin.com/company/a-place-at-home-franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franx-franchise-digital-advertising-for-dummies-2716023" target="_blank" rel="nofollow">LinkedIn page</a>, and watch their <a href="https://www.youtube.com/channel/UCrn3boYwrxbYsq8LvDZtExg?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franx-franchise-digital-advertising-for-dummies-2716023" target="_blank" rel="nofollow">videos</a>.There are real differentiators here and for the right franchisee candidates, this is a next-gen home care franchise opportunity!&nbsp;<h4 style="margin-left:0px;">Franchisees Kicking Ass: The Franchisee Is King</h4><figure class="media"><oembed url="https://www.youtube.com/watch?v=h5vDNig85iw"></oembed></figure>How to Succeed as a Multi-Unit Franchisee - John Greff is the owner of seven locations of Workout Anytime brands. Here’s how he grew a successful franchise portfolio.John Greff spent many years as a petroleum engineer before fully exploring what it would mean to be his own boss. Like many franchisees starting out, Greff didn’t know much about the concept of franchising. He was even skeptical that it would impede on the freedom of owning his own business.“I really wasn’t too keen on the idea of franchising. In my mind, I had this stigma that these companies were going to restrict the things that I could do and charge me a lot of money to do it,” Greff said.This quickly changed as Greff began exploring the franchising world and noticed that franchisees tended to be more successful than independent businesses. Wanting to pursue something he was passionate about, Greff looked into fitness franchises and soon discovered Workout Anytime, a brand that seemed to do things a little bit differently.“One of the things I noticed when I was going through the P&amp;Ls for gym brands was that they had some very high expenses in particular areas such as staffing and rent,” said Greff. “When I came across Workout Anytime, they were able to balance the equation. I really found the sweet spot where you can operate at a very high ROI and have repeated success with the model.”<a href="https://1851franchise.com/how-to-succeed-as-a-multi-unit-franchisee-john-greff-workout-anytime-2716004#home">Read his full story here.</a>&nbsp;<h4 style="margin-left:0px;">Yo Broker, Sell My Franchise</h4>Footprints Floors, a 100-plus-unit Denver-based flooring franchise, just received the ultimate validation of its business model by selling two franchise units to two separate franchise consultants who evaluate franchising opportunities all day, every day.<a href="https://1851franchise.com/footprintsfloors/info">Footprints Floors</a> awarded units to <a href="https://www.linkedin.com/in/andy-and-michelle-snyder-14b1001b3?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franx-franchise-digital-advertising-for-dummies-2716023" target="_blank" rel="nofollow">Andy and Michelle Snyder</a> and <a href="https://www.linkedin.com/in/don-brammeier-7596a08?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franx-franchise-digital-advertising-for-dummies-2716023" target="_blank" rel="nofollow">Don Brammeier</a>, seasoned franchise industry pros with experience selling dozens of different brands. Until now, neither had ever bought one of the brands they were selling.“We couldn’t be any prouder that two franchise brokers who work with hundreds of brands chose to invest in us. It speaks to the strength of our business model” said <a href="https://1851franchise.com/footprintsfloors/footprints-floors---executive-qa-with-ceo-bryan-park-2711111">Bryan Park</a>, the brand’s CEO.&nbsp;<h4 style="margin-left:0px;">The Bottom Thoughts</h4>Many will read this, nod their heads, and forget about it. But data is truth, and truth is data (we are sure someone important said that).Leads --especially franchise leads--take time to mature.Seeds take time to grow.Houses take time to build.Marriages (unless your last name is Cage) take time to get to the alter, or say yes to the dress.But in franchising, many think you buy a Google, Facebook, LinkedIn or Bing (*don’t do that) ad and magically, that day, leads start coming in.Sorry, Charlie (or Chuck), it doesn’t work that way.Leads can take 3 months, 6 months, a year to start developing. And, that time is increasing when the economy is good (risk-averse stay calm).Which leads mature quicker?Those already in the buying mindset (picked franchising now exploring). Current franchisees (supply and demand). Sometimes resales.So, how do you measure digital ads? It’s tough. Because the money you spend today should impact you in November (ain’t nobody got time for that). But, it is an important lesson, because it will change your approach to lead generation.Could be worth trying a bigger spend to see the impact. But, even that, our friends, is a crapshoot.

Digital Advertising for Dummies | FranX Franchise | 1851 Franchise

1851 Franchise

Killer brands, killer franchisees, news you can use and more.

FranX | Franchise Digital Advertising for Dummies

franx-franchise-digital-advertising-for-dummies

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k