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FranX | Google Analytics and the Predictability of Lead Generation for Franchisors

Before there was a lead, there was a visit. Before there was a visit, there was a franchise education moment. How can you add predictability to your lead outcomes.

By Nick Powills1851 Franchise Publisher
Updated 7:19PM 10/28/22

Everyone wants to chase leads, but it's smart to first understand the areas of opportunity within your pipeline and funnel. In this episode of FranX, Mainland* CEO Nick Powills discusses the predictability of lead generation and offers insights into what you can do from a Google Analytics standpoint to establish a game plan for expansion.

Watch the full video here on YouTube.

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*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.