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Recession?

According to JP Morgan President Jamie Dimon, an economic hurricane is approaching? No matter your viewpoint, there's turbulence ahead! So, is now the time to hit the panic button? Cut spending on franchise development?

Remember — with turbulence comes opportunity.

  • Start Planning for Q3 and Q4 - Time to drill down into what's worked in the first half of 2022, what's not working, and how to build your right franchise sales pipeline for Q3 and Q4.
  • Look for the Trigger Moments - Economic uncertainty creates disruption and trigger moments that enhance the value proposition of your franchise offering. Understand and build on the trigger moments that attract franchisees to your brand.
  • Fortify Franchisee Support and Unit Economics - In times of uncertainty, don't overlook your greatest asset — your franchisees! Focus on their support and unit economics.

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Nick Powills

About the Author

Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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