Fresh Coat

The entrepreneurial story of&nbsp;<a href="https://www.linkedin.com/in/leandroolmoscolina/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-love-story-leads-to-a-new-fresh-coat-painters-franchise-in-jacksonville-fl-2724518" target="_blank" rel="nofollow">Leandro</a> and&nbsp;<a href="https://www.linkedin.com/in/morganocolina/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-love-story-leads-to-a-new-fresh-coat-painters-franchise-in-jacksonville-fl-2724518" target="_blank" rel="nofollow">Morgan Olmos</a>, an international couple who recently signed on to bring residential and commercial painting franchise&nbsp;<a href="https://1851franchise.com/freshcoat">Fresh Coat Painters</a> to Southeast Jacksonville, FL, truly epitomizes the pursuit of the American dream.&nbsp;Leandro, an immigrant from Argentina, and Morgan, originally from California, both come from backgrounds in Customer Experience research and I.T. but have always had a shared passion for business ownership. Their journey began unconventionally amidst the global pandemic, finding love through a dating app and eventually meeting for the first time during a sojourn in Mexico due to travel restrictions. This unique beginning set the stage for what would eventually become a shared adventure into franchising.&nbsp;With their&nbsp;<a href="https://freshcoatfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-love-story-leads-to-a-new-fresh-coat-painters-franchise-in-jacksonville-fl-2724518" target="_blank" rel="nofollow">Fresh Coat Painters</a> franchise, the Olmoses aspire to become a household name in Jacksonville, known for exceptional service and setting industry standards. Their future plans include investing in multiple businesses and potentially expanding beyond their current franchise. Their journey, marked by resilience and adaptability, has prepared them to face the inevitable challenges of franchise ownership.&nbsp;1851 Franchise magazine spoke with Morgan and Leandro to learn more about their international love story, their collective path to franchising and their plans for the future.&nbsp;1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Morgan:&nbsp;Leandro is my husband, and we just celebrated our two year anniversary. He came from Argentina and immigrated to the U.S. two years ago. After he came here, he quickly realized how much opportunity was in the country; it was very eye-opening. Owning a business was ultimately something we both wanted to do, but he really took the lead. I joined to support him in that. I am still a full-time employee but I work remotely. We have a background in UX research for the I.T. industry.&nbsp;Leandro: It has really been the pursuit of the American dream. We originally met on a dating app and started talking in the middle of the COVID-19 pandemic. She was in California and I was in Argentina. At that point, the borders were still closed, so the only place we could go to meet for the first time was Cancun, Mexico. They were the only country letting in tourists. After spending two weeks together there, we were all in.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Leandro:&nbsp;It was really the support and the business model offered by a franchise that appealed to us because we don’t have a background in business. Franchising really made sense to us.&nbsp;1851:&nbsp;What made you pick this brand? What excites you most about this company?Morgan: In general, we were drawn to the home improvement sector. The franchises that we were interviewing with were all in that space because they offered the types of business models that also fit within our financial parameters and budget. We considered a lot of options, but at the end of the day, there was more genuine support and care from Fresh Coat versus the other competitors. They were very consistent.&nbsp;1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Leandro: We want to keep investing and own multiple businesses in the future, make sure we can deliver a really good experience for our clients and be known in the Jacksonville area as the best service. Really set the standard. For us, that reputation is very important. Ultimately, we want to scale this business and create something that has a good name for itself.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Morgan:&nbsp;We do not come from a business background, as this is our first franchise venture. We don’t even come from a professional home improvement background. But our tenacity, versatility and resilience is going to be very handy, and has provided many opportunities thus far. Our courtship and ultimately our marriage had a lot of hurdles. Leandro moving to the U.S. and getting his green card was full of challenges. We moved to Savannah and then to Jacksonville, all because we wanted to open a Fresh Coat. We’ve gone through a lot of changes in such a short amount of time but it has all made us stronger and adaptable. Now we’re going full speed ahead.&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner? Leandro:&nbsp;You have to be diligent. You have to do your research. Ask questions and don’t be afraid of change. Talk to your wife. Don’t let challenges freeze you with fear and keep you from making decisions. At the end of the day, you are more likely to regret not taking that step forward because of fear than you are to regret doing it.&nbsp;For more information on the costs to buy a Fresh Coat franchise, visit:&nbsp;<a href="https://1851franchise.com/freshcoat">https://1851franchise.com/freshcoat</a>ABOUT FRESH COAT PAINTERS:Fresh Coat Painters, the residential and commercial painting franchise under the Strategic Franchising Systems umbrella, offers a low-cost, high-margin business model that gives entrepreneurs from all walks of life the chance to become successful business owners in the communities they serve. Since starting in 2004, Fresh Coat has expanded to over 170 franchise locations nationwide. Thanks to its unparalleled professionalism and affordable business model, it has become one of the leading concepts in the booming residential and commercial painting segment. With continued year-over-year growth, Fresh Coat is well on its way to achieving its overall goal of becoming a truly iconic painting brand.&nbsp;

International Love Story Leads to a New Fresh Coat Painters Franchise in Jacksonville, FL

1851 Franchise

From navigating immigration hurdles to relocating multiple times, Leandro and Morgan Olmos have forged a strong partnership and are ready to tackle the business world. 

This brand page has been paid for by FRESH COAT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Across trade industries, many business owners have concerns about employee recruitment and retention, noting that it can be challenging to find quality team members and even more of a struggle to keep them. At&nbsp;<a href="http://freshcoatfranchise.com">Fresh Coat Painters</a>, the 190-plus-unit painting franchise, local owners are supported in this area and receive guidance that not only addresses recruitment and onboarding costs but also improves consistency of work across projects and fosters a culture of care between team members.<a href="https://www.linkedin.com/in/pat-boyle-0b45a141">Pat Boyle</a>, owner of&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat Painters</a> of Cranberry Township, has seen great success with his teams over his nearly 15 years in business. That approach recently earned industry recognition, Boyle was honored with the President’s Award at the 2026 Fresh Coat Franchise Conference, recognizing franchisees who go above and beyond in supporting their teams, strengthening the system and leading with a people-first mindset.&nbsp;Currently, three-quarters of his painters have been with him for seven or more years, including four who are approaching their 11th year. As he continues to lead the business, Boyle remains focused on the key drivers of retention to support a strong baseline that sets the stage for continued business success.“You need good people, and you need to build a good relationship with them,” he said. “Painters in the industry are used to working, and then getting laid off in the winter. These people want to work and want to make money for their families. The first thing to think about is that, if you can’t keep them busy, they’re going to look for a job elsewhere. I feel like I work for them just as much as they work for me. They have to do their jobs, but my job is to make sure that they have jobs and opportunities to feed their families. It’s important for them to be happy in the job and be taken care of.”<h2>During Recruiting, Focus On Character</h2>Building strong, steady teams starts with hiring the right people. In the home services space, it’s especially important to recruit and retain team members who can perform from a technical perspective and deliver on the intangibles. Clients are letting strangers into their homes to complete projects, and it’s important that they feel comfortable and confident in the team’s skills.“Make sure you talk to candidates on the phone, meet them in person, and do background checks,” Boyle said. “You’re never going to be perfect at hiring. It can be hard, especially when you’re starting out, because you want someone with experience. But sometimes, hiring&nbsp;good people is better than hiring&nbsp;experienced people.”By taking the time to find the right fit up front,&nbsp;<a href="https://1851franchise.com/freshcoat/franchise-success-sherwin-williams-2731568">Fresh Coat owners</a> are better positioned to develop team members, build stronger working relationships and ultimately increase retention.<h2>The ‘Full Calendar’ Philosophy</h2>Keeping a busy schedule is at the heart of employee retention. At a baseline, painters join the team to paint, and by prioritizing this, Boyle has been able to support significant tenure among his teams.For many tradespeople, the industry's seasonal ebb and flow can be concerning, leading to winter layoffs and months of employment uncertainty. Addressing this head-on not only keeps painters engaged through a given slow season but also establishes a level of trust and security that prevents future “shop-hopping.”“A lot of companies, during their busy time, will bring people on, then during slow times, lay those people off,” Boyle said. “If you can keep that from happening, you’re already building trust. But also, if team members are working for you and helping you make money during your busy time, it’s worth returning the favor to them and making sure they’re staying busy all year round because they’re counting on that paycheck to feed their families.”<h2>Treat Team Members Like Family</h2>A step above keeping painters busy, Boyle focuses on ensuring they feel recognized and appreciated as well. Investing in things like holiday gatherings and getting to know team members personally goes a long way.Boyle does this by hosting summer get-togethers and giving out holiday bonuses.“We try to be a family together so they know that, when they’re coming to work, it’s not just about working,” he said. “They’re going to be here, and they know that I’m going to work to keep them and keep them busy and that I care about them, not just the work they do.”<a href="https://1851franchise.com/freshcoat/how-to-scale-2731560#featured">Creating an environment where team members feel valued</a> can also facilitate more transparent conversations when potential hurdles do arise.“It’s worth it to get to know your people,” Boyle said. “The more you know each other, the more comfortable you are with each other, and if there is a problem or maybe they have an opportunity to consider another job elsewhere, they’re more likely to talk to you about it if you’re close.”<h2>The ROI of Long-Term Tenure</h2>​Recruiting and onboarding can be expensive and time-consuming. Avoiding these costs is reason enough for many franchisees to focus on building strong relationships with their teams, but Boyle highlighted additional benefits of strong retention.During the busy season, when many of the best painters are already committed to certain companies or projects, he is not scrambling to hire; he has his trusty team by his side already.Boyle has also seen increased efficiency from established teams. The more people work together, they get to know how the others operate, and they’re able to approach projects more efficiently. Painters who have been working together for seven years, for example, will likely have smoother execution than a team that’s just getting to know one another.Ultimately, retention takes effort, but it’s fairly straightforward, and it’s well worth it.“Retention works for us as the owner of the company and for the employees,” he said. “If you find somebody good, hold on to them.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.&nbsp;

Photo of Fresh Coat Painters team member working on ladder

Pat Boyle, an established franchise owner in Pennsylvania, has retained painters for over a decade by focusing on steady work flow and genuine personal relationships.

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For&nbsp;<a href="https://www.linkedin.com/in/fonsecaapr">Alex Fonseca</a>, owner of&nbsp;<a href="http://freshcoatfranchise.com">Fresh Coat Painters</a> of Muskegon, building a high-performing team has been crucial to business growth. As he has expanded, Fonseca has consistently focused on his team’s role in the business's broader trajectory, emphasizing culture and demeanor as well as more technical requirements such as accuracy and efficiency.“We get many of our customers through word of mouth,” he said. “So a customer being happy and telling their neighbors about us and our results… The painters who deliver that result are probably the most important people on our team.”<h2>Quality and Care as the Foundation</h2>What makes a “good team member,” for Fonseca, may be a bit more nuanced than expected.“Obviously, a very basic level would be someone coming in below the budget that we have for a project and being productive and efficient,” he said. “But for us, it’s just people who, when they show up, have a good presence about them.”In the home services space, a team's attitude is especially important, as they’re working in customers’ homes and often making significant changes to their biggest investment. Building teams that both make customers feel at ease and meet the quality expectations set for them lays a healthy foundation for Fonseca to further develop technically proficient painters.Shifting the definition of success from just speed and industry knowledge to a level of care, ability to build customer rapport, and potential for long-term value can be quite beneficial for the business.“Sometimes I would rather have a slightly slower painter who does a good job,” he said. “Customers are happy with that person and write reviews for them, and we’re going to get more jobs from those over time.”<h2>The Practical Approach To Building These Teams</h2>Since establishing these expectations, Fonseca has worked to develop a clear, actionable hiring and team development process. First and foremost, he focuses intently on hiring the right people, not just anyone who can do the job.“My initial thought was to hire people who have a lot of experience, but that’s when I realized that just because someone is a good painter doesn’t mean they’re a good person,” he said. “It’s really tough to teach someone how to be polite and mind their manners when they’re in someone’s home. We’ve been successful at hiring people based on their personalities and training them in the painting skills.”Fonseca doesn’t ignore the painting skills required to succeed as a part of the team by any means. He uses the resources available to him through the Painting Contractors Association and&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat</a> franchise system.“We’re a part of the PCA, and they put out a lot of material on how to train painters,” he said. “Fresh Coat also put together a painter advancement system. So we can place people in different categories based on their levels of expertise, and it shows them the skills they need to level up.”These tools allow Fonseca to hire and train effectively while also setting the stage for talent retention and increased profitability. As painters continue to learn and develop their skills, they can take on more complex, higher-paying jobs, boosting their earning potential and increasing revenue for the franchise.<h2>A Person-First Staffing Approach and Long-Term Vision</h2>As the scaffolding he has provided within his business supports the professional growth of his teams, Fonseca has also worked diligently to build and maintain a team that truly supports each other, collaborates naturally and celebrates one another’s wins.“Instead of seeing anything as a competition, we try to evaluate who is really great at something and pair them with someone else who is trying to develop that same skill,” he said. “Our painters are really open to giving each other feedback on the work that they do, and it comes from a place of love. They’re approaching it saying, ‘Hey, let me try to help you out.’”In addition to supporting painters’ professional development and advancement, Fonseca and his teams also celebrate one another’s personal successes.“I want my painters to enjoy their work, but I understand that they’re here to make money and support their families,” he said. “Understanding how work can be rewarding but also helps them meet their own personal goals encourages us to celebrate their wins outside of just work, too.”Over time, Fonseca has carefully and intentionally built a team that not only works well together but also brings the soft and technical skills that propel the business forward. Often, this requires a more disciplined approach and a true investment in team building rather than taking a “just hiring” approach, but the results are always worth the effort.“I’m willing to take longer to hire the right person rather than rushing to hire a bunch of people then realizing they’re not the right fit,” he said. “It’s important to try to envision, five years from now, what you want your company to look like. Who are the types of employees you want to have? And be intentional about hiring, supporting and developing those people now.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.&nbsp;

Fresh Coat Painters franchise owner Alex Fonseca and President Lisa Hudson

Focusing on soft skills and professional development pathways as much as he emphasizes technical skill, Alex Fonseca has built and retained a thriving team of painters who power his business.

Inside a High-Performance Fresh Coat Franchise: How This Owner Built a Team To Scale

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Former McDonald’s Technology Manager Opens Fresh Coat Painters Franchise to Beautify the Klein Community

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1851 Franchisee Spotlight graphic with photo of James Burkhart and Fresh Coat Painters

Painting a New Life: Why This Seasoned Management Leader Walked Away From the Oil Industry to Scale a Fresh Coat Painters Franchise

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MCALLEN, Texas&nbsp;—&nbsp;<a href="https://freshcoatpainters.com/locations/mcallen">Fresh Coat Painters of McAllen</a> has been recognized by the U.S. Small Business Administration, Lower Rio Grande Valley District Office, as the 2026 Veteran-Owned Small Business of the Year for the Lower Rio Grande Valley District. Owner&nbsp;<a href="https://1851franchise.com/freshcoat/why-this-army-veteran-chose-fresh-coat-franchise-ownership-as-his-next-mission-2720664#stories">Gilbert “Gil” Perez</a>, a U.S. Army veteran, first pursued franchise ownership following military retirement as he searched for a way to build a business of his own while doing valuable work in his own community.&nbsp;“I’m honored to receive this recognition from the Small Business Administration, not only for myself but for the teams and community members who have made it possible,” Perez said. “Hard work and service have always been a way of life for me. I took those values to the Army, and I still use them today with every&nbsp;<a href="http://freshcoatfranchise.com">Fresh Coat</a> project. Being named Veteran-Owned Small Business of the Year is a testament to the fact that, when you keep your values front and center and commit yourself to your community, the reward is immeasurable.”Perez was selected from business owners across the district, which spans 14 Texas counties, for his leadership, dedication and influence as a small business owner. In addition to his own resilience in business, Perez is celebrated for the commitment he has shown to positively impacting the community.Over his time as a&nbsp;<a href="http://1851franchise.com/freshcoat/info">Fresh Coat</a> franchise owner, Perez has served the McAllen community with quality, reliable painting services, and by thinking bigger, has been able to have a real impact beyond his organization. As a business owner, Perez is able to create opportunities for others, and he takes great pride in working alongside others who prioritize service and share his family-focused values. That commitment to service extends beyond his business, as Perez serves on the Board of Directors for&nbsp;<a href="https://www.nhporgv.com/">NHPO-RGV</a>, a professional organization dedicated to promoting enterprise and education for its members in partnership with the community.&nbsp;“After two decades of service, I was looking for another way to find purpose in my community,” Perez said. “Fresh Coat was my pathway, and I’m so proud of what I’ve built in McAllen. As a veteran, I know what it means to be a part of something bigger than myself, and business ownership has given me a platform to not only provide quality service but to become truly ingrained in the McAllen community, which has supported us every step of the way.”ABOUT FRESH COAT PAINTERS:Fresh Coat Painters, the residential and commercial painting franchise under the Strategic Franchising Systems umbrella, offers a low-cost, high-margin business model that gives entrepreneurs from all walks of life the chance to become successful business owners in the communities they serve. Since starting in 2004, Fresh Coat has expanded to over 190 franchise locations nationwide. Thanks to its unparalleled professionalism and affordable business model, it has become one of the leading concepts in the booming residential and commercial painting segment. With continued year-over-year growth, Fresh Coat is well on its way to achieving its overall goal of becoming a truly iconic painting brand.&nbsp;

image of freshcoat McAllen Named 2026 SBA Veteran-Owned Business of the Year

Following his service in the U.S. Army, Gil Perez pursued franchising with the national painting brand as a way to chase his dreams while serving the McAllen community.

Fresh Coat Painters of McAllen Named 2026 Veteran-Owned Small Business of the Year by the U.S. Small Business Administration, Lower Rio Grande Valley District Office

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In the first quarter of 2026,&nbsp;<a href="http://freshcoatfranchise.com">Fresh Coat Painters</a> awarded eight new franchise agreements and brought its network together for Profit Rodeo 2026, the brand’s annual conference in Nashville. Together, those milestones gave the 190-plus-unit painting franchise a busy start to the year.“I am so proud of the&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat</a> system and everyone throughout it for continuing to accelerate in an environment that is pushing many to tap the brakes,” said&nbsp;<a href="https://www.linkedin.com/in/lisa-hudson-80317444/">Lisa Hudson</a>, brand president. “Closing the first quarter with eight new franchise owners joining our system is a clear indicator that the Fresh Coat approach resonates and provides a clear pathway to success for entrepreneurs. This is only bolstered by the incredible cooperation of our owners and support teams, as shown at our National Conference in Nashville. We’re growing the right way, with owners who are committed to excellence for themselves and their peers, and the results are tangible.”<h2>The 2026 Profit Rodeo: Strategies and Workshops for Business Growth</h2>The Profit Rodeo gathered franchise owners, team members and vendor partners for three days of collaboration and celebration. With workshops on topics like “Assembling an A-Team,” project management and managing conflict, Fresh Coat owners developed valuable technical and leadership skills to help them foster excellence and lead their local markets.Educational sessions were anchored by the core philosophy that profit is not optional. Highlights included a specialized session on commercial painting and the bid-to-build process, along with a keynote address, “Mind Your Business,” from&nbsp;<a href="https://strategicfranchising.com/">Strategic Franchising</a> CEO&nbsp;<a href="https://www.linkedin.com/in/danielmurphyceo">Dan Murphy</a>.&nbsp;“We’ve consistently focused on how our franchise owners can refine their business strategies as needed to continue to thrive in any economic climate,” Hudson said. “This year, we leaned into the digital demands of the current market and looked at website dashboards and local search rankings to ensure our owners are visible and able to show up as the experts in their areas.”From workshops to panels, each session at the Profit Rodeo came back to the heart of the event: collaboration and mutual success. Through learning, discussion and connection with fellow owners, Fresh Coat franchisees gained valuable insights to support their success through 2026.<h2>Celebrating Top Performers</h2>The conference culminated with a dinner and awards ceremony, where the Fresh Coat team was able to celebrate over 30 franchise owners for outstanding results in 2025. In addition to financial performance, the awards recognized diverse paths to business ownership, impressive personal and professional growth, and the impact Fresh Coat owners have made as business leaders in their communities.This year’s recognitions included:&nbsp;<ul><li><a href="https://www.linkedin.com/in/brian-denny-14a37422/">Brian Denny</a>, who won multiple awards as a top earner in the system.</li><li><a href="https://www.linkedin.com/in/fonsecaapr">Alex Fonseca</a>, who was named Franchisee of the Year in celebration of a five-year growth journey.</li><li>Leah and&nbsp;<a href="https://www.linkedin.com/in/pat-boyle-0b45a141/">Pat Boyle</a>, who received the President’s Award for their dedication to their team and growth milestones.</li><li>Isabel Colera and&nbsp;<a href="https://www.linkedin.com/in/diego-berto-793a524b/">Diego Berto</a>, who were recognized as Brand Builders for their local marketing discipline and commitment to community service.</li><li>Jeff and Jenn Berry, who received the Rookie of the Year award after recording over strong sales during their first 12 months of operations, driven in large part by their grit and community-focused approach.</li></ul>“We’re all incredibly proud of this year’s honorees and the standard of excellence they continue to uphold throughout the Fresh Coat system,” Hudson said. “Seeing our owners reach these milestones, whether it’s seasoned owners or a pair of new owners hitting the ground running in their first year, is a testament to the heart of this network. As we grow in numbers, we’re also growing in strength and passion. We’re kicking off the second quarter with great energy, and I’m more excited than ever.”Fresh Coat enters the rest of 2026 with a productive first quarter behind it. With a focus on local impact and a business model grounded in discipline and personal service, the brand is continuing to grow even as the market shifts.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.&nbsp;

Photo of Fresh Coat Painters team at 2026 Profit Rodeo

The national painting franchise awarded eight new franchise agreements and held its National Conference in Nashville during the first quarter.

International Love Story Leads to a New Fresh Coat Painters Franchise in Jacksonville, FL

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